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Are You a Sponsor or a Recruiter?

2008-12-03T12:55:00.001-08:00

Are You a Sponsor or a Recruiter? $(function() { $('#tabs1, #tabs1a, #tabs2').tabify() } ) _uacct = "UA-318473-1"; urchinTracker();
Free Online Articles Directory Why Submit Articles? Top Authors Top Articles FAQ Publish Article 03.12.2008 | | Register | Hello Guest Home Page Advertising Multimedia Are You a Sponsor or a Recruiter? Are You a Sponsor or a Recruiter? Posted: 26-11-2008 | Comments: 0 | Views: 1 Related Articles Related Q&A You are the Most Important Factor in Any MLM Is our Countries Recession Draining Your Finances? the Solution Could be a Home Business Tips That Will Help You Deal With Your Problems A Networking Company Without the Sign Up Fees, Investments and Risks Earn $1000 a Day Free, and Get Your Golden Wings What is Network Marketing?The 5 Essential Modules You Must Complete When Using an MLM System!To Attract the Perfect Prospects in Network Marketing , Avoid These Pitfalls Ask the community a question about this article:
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Syndicate this Article Copy to clipboard Are You a Sponsor or a Recruiter?Author: johnnyjoy

Working Together Is Success

If You Help,You Will Be Helped In Return

Most people get involved in the network marketing industry with the goal of creating ?walk-away? residual income. The idea is to build a business that continues to generate income long after you stop working. And wouldn?t it be nice to be able to leave a profitable, absentee ownership business to your children?

The issue is, you cannot create this type of business and legacy by recruiting new members. You have to sponsor them!

What?s the difference, you ask? There are many fundamental differences between sponsors and recruiters. Let?s take a quick peek at the most important differences in vital areas of the business.

Þ Quantity vs. Quality Ü
Sponsors focus on quality. Wouldn't you prefer to sponsor a manageable number of high quality members with leadership potential? Sponsors are genuinely interested in the success of their team members and provide hands on training and support.

Recruiters ?sign up? as many new members as possible without regard for their development. Recruiters hope that a few will stick and turn out to be the superstars that will help build their business. They sign people up and then move on to sign up the next one.

Þ Team Building Ü
Sponsors focus on developing leaders. They take the time and energy to work with their new members, teaching them to become excellent sponsors. This leads to ?layers of leadership? and fosters strong roots and a solid foundation to build a dynamic, profitable organization.

Recruiters build only on a single level - their first level. They sign up as many distributors as possible without regard for the demands of training and support. Most of their members quit. Those who stay emulate the ?sign ?em up and move on? attitude of their sponsor.

Þ Developing Relationships Ü
Sponsors treat their members as they would a husband or wife; they say ?I do? and work at the relationship. They stick with their team through ups & downs and thick & thin. They foster ?long-term? relationships. They understand that focusing on the success of each individual team member is a sure fire formula for building a strong, durable and profitable team.

Recruiters have more of a ?love? em and leave ?em? attitude. They are more interested in a ?one night stand? than a long-term commitment.

Þ Continuity Ü
Sponsoring is a continuing process; it's a lifelong journey that the sponsor and member make together. A sponsor makes an ongoing investment in each person they sponsor. A sponsor becomes a mentor and friend to their members. They take the time necessary to develop leadership qualities in their members.

Recruiting is a one-time process that ends when they sign someone up. Recruiters are much like door-to-door salespeople who make the sale and then move on to the next house. They don?t invest in developing leaders; they hope that sponsoring en mass will result in uncovering a few superstars.

Become a sponsor, become a leader ... and leaders will follow you. As long as you are involved with a solid company, with in-demand products, and a fair compensation plan you will succeed, as long as you adopt a long-term sponsor's attitude about your business.

About the Author:

Working Together Is Success
Am a Mentor,Sponsor,Assist Other Networker
To Achieve Their Goal In Network Marketing
Working With
A revolutionary, automated sponsoring and mentoring system to put your business on the FastTrack!

Powerful sponsoring tools for FREE??

Our goal is to help families and individuals create large part-time and full-time income streams from the comfort of their own home. By simply using the 24/7 FastTrack? System and the magic of duplication, the cost of marketing your business becomes an income stream instead of an expense.

24/7 FastTrack? is a "high-tech, high-touch" system that will literally explode your primary business while simultaneously generating multiple income streams.

Article Source: http://www.articlesbase.com/multimedia-articles/are-you-a-sponsor-or-a-recruiter-659585.html

Working Together Is Success

If You Help,You Will Be Helped In Return

The issue is, you cannot create this type of business and legacy by recruiting new members. You have to sponsor them!

What?s the difference, you ask? There are many fundamental differences between sponsors and recruiters. Let?s take a quick peek at the most important differences in vital areas of the business.

Recruiters have more of a ?love? em and leave ?em? attitude. They are more interested in a ?one night stand? than a long-term commitment.

Media Advertising Must Adapt to Survive in 2009

2008-12-03T08:35:00.001-08:00

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Free Online Articles Directory Why Submit Articles? Top Authors Top Articles FAQ Publish Article 03.12.2008 | | Register | Hello Guest Home Page Advertising Multimedia Media Advertising Must Adapt to Survive in 2009 Media Advertising Must Adapt to Survive in 2009 Posted: 02-12-2008 | Comments: 0 | Views: 5 Related Articles Related Q&A The Seven Deadly Sins of Advertising.Abandon Hope All Yea Who Enter Advertising Agencies!It?s Time We Woke Up to the Fact That Sir Martin Sorrell Does Immense Damage to the Advertising Business!The Poor Old Clients Have Nothing at the Moment!Game Playing and Marketing Games Offer You a Unique Way to Entertain -- and Sell at the Same Time!The Broadcast Ad Model is Broken. Now What?This Marketing Crisis is an Opportunity to Call Advertising to Account The Broadcast Ad Model is Broken. Now What? Ask the community a question about this article:
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Syndicate this Article Copy to clipboard Media Advertising Must Adapt to Survive in 2009Author: Kevin Watson

Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year. What can media companies and advertisers do in this floundering ad ecosystem? The short answer: they will have to change the way advertising is bought and sold, measured and delivered.

Traditional television audiences are eroding. In October, the four biggest broadcast networks reported declines in audiences between the ages of 18 and 49. Many analysts believe that those eyeballs are moving from television to online. Advertising Age, in a study on social networking and its impact on television, found that 25% of users of social networking sites like Facebook indicated they were spending less time watching TV because of the time they were spending online. And more than a third of all 12 - 64 year olds online indicated they used social networking sites regularly. With audiences being siphoned away from television, and using time-shifting digital video recorder (DVR) technology like TiVo to skip ads while they are watching TV, advertising dollars to be had in the broadcast medium are on the decline.

So media companies should simply follow their audiences online, right? The picture is not that clear. The current economic climate is eroding ad spending across the board. TechCrunch indicates that in the third quarter, Google, Yahoo, Microsoft and AOL collectively eked out only a 0.6% increase in online advertising revenue quarter over quarter. MediaPost.com reports that, while online ad revenue is up 11% year-to-date, compared to last year's growth of 26%, growth has all but stalled in 2008. They predict that 2009 will be the first flat year for online ad spending since 2003. Others offer an even gloomier outlook. In a survey of attendees at AdTech New York, private equity firm Halyard Capital found most predicted digital-marketing budgets would be down 10-20% in 2009.

And even worse news for media companies: rates that advertisers are paying for digital ad space, as traditionally measured by cost-per-thousand impressions (CPM), are trending downward. According to research by Morgan Stanley, the average CPM for a banner ad has dropped from $3 to $1 over the past decade. Consensus seems to be this is because of the proliferation of available inventory (places on the internet to display these ads). In China, advertisers are paying as little as $.05 CPM because of the rapid explosion of inventory. And MediaPost predicts that this decline in the rates advertisers are paying will extend to online video advertising in 2009, which is an area that has been enjoying a two year spike in CPMs.

But what about those social networks to which television viewers are being drawn? Do they offer hope? Halyard Capital found that 68% of those surveyed believed social networks are in the "strongest position to expand" among the alternative marketing channels over the next two years. Advertisers see vast potential in social networking as a channel in which to better target advertising to consumers because of all of the personal information being shared. And content providers see opportunities to tie together traditional media and social networking. Broadcasters are starting to incorporate community features into their online video players. Companies like Joost are tapping into social networks like Facebook for social video sharing.

At first glance, then, social networks seem to offer promise as an advertising haven in an economic downturn. Sites like Facebook, MySpace and YouTube boast a tremendous number of pageviews, a higher than average number of pageviews per user, and a longer average time-on-site. In a CPM-driven world, this massive pool of pageviews represents a virtual treasure trove of "inventory," because of the sheer number of eyeballs. The problem, however, is that the data shows that the actual performance of ads on these social networks is absolutely dismal. Click-through rates on these sites are 10 to 100 times lower than the average for banner ads, which were already in the 0.1 percent to 1 percent range.

According to Dr. Augustine Fou, Senior VP of Digital Strategy at MRM Worldwide, a digital marketing agency, the very nature of social networking sites make them unsuitable for traditional advertising:

"While the largest Web 1.0 sites (Yahoo, CNET, New York Times, etc.) were content sites that aggregated massive audiences and supported large numbers of pageviews, the largest Web 2.0 sites are social networking sites. The nature of these two types of sites is very different. Users go to Web 1.0 sites and portals to read content or do e-mail by themselves. Users go to Web 2.0 social networks to interact with others and are usually so immersed in socializing they are even less likely to see, let alone act upon, ads, despite the large number of pageviews generated per session. This may partially explain the dramatically lower click rates for ads on social networking sites. "

Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., postulates that social networks are not only ineffective channels for advertising, they are wholly inappropriate places to market in which attempts to do so alienate consumers. McConnell poses the question to advertisers: "What in heaven's name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?" He makes the point that "social media" is not really "media" at all. Media is a one-way communication that contains blank spaces that constitute inventory for advertising. Social networking is a dialog between consumers, in which advertising becomes disruptive. Consumers were not intending to create media, they were intending to talk to someone.

If television ad revenue is on the decline, digital ad spending on the whole is trending downward, and social networks are failing to deliver on their promise to reach consumers, what can advertisers and media companies do to weather the storm? Advertisers must ensure that they are getting the best return on investment they can on their remaining ad spending dollars. Instead of paying for the biggest number of eyeballs they can, they should focus on advertising best positioned to make a conversion. Online, this likely signals a needed shift from a CPM model, where advertisers pay for the number of folks who will see an ad, to performance-based measurements. An ad model based on performance would have advertisers paying only for clicks or other targeted consumer actions.

McConnell predicts that as the economy worsens, the fortune of performance-based advertising will rise as impression-based models falter. "'Spray and pray' is a little harder to do when you're under economic pressure," he said. "So performance-based advertising will gain share over CPM."

And according to Dr. Fou, "in the Web 2.0 advertising landscape, many advertisers have already moved beyond the cost-per-impression (CPM) model to a more measurable and accountable cost-per-click (CPC) model (e.g., Google Adwords) in which they only pay when users click through, no matter how many times the ad is displayed. Some have even moved to the next step of cost-per-action (CPA), where the advertiser does not pay until the user does the desired action-e.g., make a purchase. "

How can media companies respond to the demand for performance-based advertising? It is no longer enough to simply make inventory available, now these companies must ensure that the advertisements will be effective. This means that it will be more important than ever to target the right advertising to the right consumer at the right time. And media companies will have to work directly with the advertisers to ensure that advertising is tightly integrated with the content in a way that provides the right context and timing for the message.

One channel that offers some interesting promise for targeting of content is mobile. 62% of AdTech's attendees responding to the survey by Halyard cited mobile as the advertising platform that will grow the most in the next two years. Mobile has the potential to target a consumer at exactly the right time and the right place. Imagine walking into a drug store and receiving a coupon by text message on your mobile phone for an over-the-counter pain reliever. That is the power of location-based advertising, made possible by the proliferation of global positioning system (GPS) technology on mobile phones, that allows providers to know exactly where you are. This is not science fiction - companies like Loopt and NAVTEQ are already starting to serve up location-based ads on a handset near you.

And while social networks may not prove to be the holy grail in providing a channel for advertising, their vast potential for understanding and targeting consumers may still be the key to effective advertising in a performance-based world. Dr. Fou explains that "By redefining social networks as 'the collective conversations and actions of customers, evidenced online,' marketers can instead use social networks as places to do research-e.g., test messages with real customers in a real environment, listen to how customers describe their products or services to peers, or get ideas for new products or how to improve current products. And finally, advertisers can identify influencers, mavens or 'heavies' on social networks (the ones who are most active in talking, posting or sharing) and let them beta-test and write about their product or service."

Not only can social networks help advertisers better identify, understand and influence their targets, they have the potential to exponentially extend their reach. According to Advertising Age, there is "emerging evidence that mapping the online relationships among consumers -- creating so-called social graphs -- can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages." The idea is to not only market to your identified target consumer, but market to the other people in that consumer's social network. The theory is that advertisers should associate "consumers who are already connected and share values and beliefs, a concept called homophily." Yahoo and several small start-ups are starting to prove out this theory.

Finally, there may still be hope for television. In early November, Dish Network struck a deal with advertising technology firm Invidi that involves the creation of "advanced receivers" capable of "targeted advertising delivery" and "dynamic commercial insertion." According to Advertising Age, what this means is "[r]ather than bombarding millions of TV viewers with the same ads for things many of them may not be looking to buy, marketers could in the next two to three years send different ads to different households -- making certain, for example, that Procter & Gamble wouldn't have to pay for Pampers ads watched by a couple with no wee tykes and General Motors wouldn't have to show ads for its Hummer vehicles to a house full of Prius enthusiasts." Industry experts believe that if consumers are presented with highly relevant advertising, they are far less inclined to skip the ad on their DVR.

About the Author:

Owner, blogger Geektout.com

GeekTout is a blog dedicated to all of the things that you geek out on. Delivering your daily dose of news, tips, humor, music and gear with sardonic wit and a definitive point of view. Everyone's a geek. What kind are you?

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Are You a Sponsor or a Recruiter?By: johnnyjoy | 26/11/2008
Become a sponsor, become a leader ... and leaders will follow you. As long as you are involved with a solid company, with in-demand products, and a fair compensation plan you will succeed, as long as you adopt a long-term sponsor's attitude about your business.

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How to Properly Attribute a Creative Commons Licensed PhotoBy: Kevin Watson | 01/11/2008 | Blogging
In my last article, I described the power of Creative Commons (CC) licensing and how to use it to your advantage to find high quality pictures to make your blog or website more compelling. In order to take advantage of the vast collection of freely distributable CC content you can find on sites like Flickr, however, you need to attribute that content back to the author, and describe the license that the author has granted for that piece of content. According to CreativeCommons.

Use Creative Commons Licensed Photos to Spruce Up Your Website - for FreeBy: Kevin Watson | 01/11/2008 | Blogging
For those of you who maintain your own blog or website, you've probably discovered that a great way to jazz up your posts is to bedazzle them with a stock photo here and there. Pictures are attention-grabbers (nobody likes to read). Stock photos, because of the royalties owed to the photographers, cost money, and that can add up if you're constantly posting. Wouldn't it be great if you could just reuse pictures you find on the internet without paying royalties? Now, before you go crazy and st

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Virtual Web Presenters - Stand Out From the Crowd

2008-12-02T04:56:00.001-08:00

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Syndicate this Article Copy to clipboard Virtual Web Presenters - Stand Out From the CrowdAuthor: David Gabbitas

Do you want your company website to stand out from the crowd? In an age where every business has a website, what can you do to capture an audience?
A virtual website presenter may provide the answer. Adding a website presenter to your company website will put a face to your company. Your customers will have a sense of the people behind the corporate logo.
Using the very latest in flash website video to welcome your customers to your site, whilst also, highlighting the key features of your website. Additionally a technology your site could utilise a virtual presentervirtual presenter can be used to navigate your customers to the areas on your site that you may wish to drive them towards, but leaving the customer feeling that they have been gently guided by the hand.
The interactive features of flash website video give your customers the sense that your company is speaking directly to them. You are not making them navigate through endless pages on your website to get where they want to be. In fact, a virtual website presenter could make them feel like there was a friend standing beside them, pointing them in the right direction. You get your customers exactly where you want them to be without them feeling frustrated at having to search your whole site but without the hard sell experience that many sites leave customers feeling.
With a virtual presenter, you are capturing your audience from the very second they land on your homepage, creating an instant impact. Selling yourself, without overselling yourself, making your customers feel as though you are there for them and not just yourself, now your customers become a larger part of your advertising strategy. Leave a big enough impact on your customer, with your helpful and informative website presenter and those same customers will spread the word to other potential customers, eager to see what all the fuss is about.
It is a well known fact that a website has, on average, ten seconds to grab the attention of a potential customer and whilst a picture may well be worth a thousand words, an interactive flash website video with a virtual website presenter could very well be worth one hundred times that amount.

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Article Source: http://www.articlesbase.com/multimedia-articles/virtual-web-presenters-stand-out-from-the-crowd-661235.html

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Article Source: http://www.articlesbase.com/multimedia-articles/virtual-web-presenters-stand-out-from-the-crowd-661235.html Article Tags: Website, Video, Interactive, Flash, Web, Presenters, Presenter Add new Comment Your Name * Your Email: * Comment Body *
Enter Validation Code: * document.write(unescape("%3Cscript src='http://g.adspeed.net/ad.php?do=js&zid=17722&wd=728&ht=90&target=_top' type='text/javascript'%3E%3C/script%3E")); Latest Multimedia Articles More from David Gabbitas Virtual Web PresentersBy: David Gabbitas | 27/11/2008
A virtual website presenter is an interactive experience for your customers, one which they may have not encountered before.

The Maitre D? of Your WebsiteBy: David Gabbitas | 27/11/2008
You have been advised by your advertising campaign management team to display a website presenter on your home page. ?Good idea? you think, ?Er, what would that be exactly??

Are You a Sponsor or a Recruiter?By: johnnyjoy | 26/11/2008
Become a sponsor, become a leader ... and leaders will follow you. As long as you are involved with a solid company, with in-demand products, and a fair compensation plan you will succeed, as long as you adopt a long-term sponsor's attitude about your business.

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Samsung Toner CartridgesBy: David Gabbitas | 02/12/2008 | Computers
When you buy a Samsung toner cartridge from PC Friend you can be rest assured that you are purchasing a high quality product that is as a result of vigorous testing and is at the forefront of the latest technology. Worldwide acclaimed Samsung have been the leaders of communications and technology for many years and are recognised for their commitment to customer satisfaction.

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Brother Laser CartridgesBy: David Gabbitas | 01/12/2008 | Hardware
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PC Friend have taken care of one of three elements needed when printing, the toner. Although the printer you buy and the paper you use are important as well, we feel the toner cartridges you use have a big impact on the printing results you achieve. We therefore appreciate the need for good quality toner but don?t believe you need to pay the earth for it.

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Whether you are responsible for ordering printing supplies for use in the office, or whether you are intending on using them in the home, Toners4less are here to assist you as best they can. We stock Samsung CLP350 toner cartridges that are ready for despatch as soon as you place your order so you needn?t wait an eternity for them to arrive

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Formulated to work specifically with your printer our non-genuine Samsung CLP300 toner cartridges are guaranteed to achieve superior results without paying for expensive packaging. All toner cartridges have been thoroughly tried and tested to suit your printer.

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Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.18, 12) var dc_UnitID = 14;var dc_PublisherID = 1175;var dc_AdLinkColor = '009900';var dc_isBoldActive= 'no';var dc_open_new_win = 'yes';var dc_adprod='ADL';document.write(unescape("%3Cscript src='http://kona.kontera.com/javascript/lib/KonaLibInline.js' type='text/javascript'%3E%3C/script%3E"));document.write(unescape("%3Cscript src='/updvw.php?id=661235&ref=' type='text/javascript'%3E%3C/script%3E"));document.write(unescape("%3Cscript src='/updvw2.php?id=661235&ref=' type='text/javascript'%3E%3C/script%3E"));
Source: http://www.articlesbase.com/multimedia-articles/virtual-web-presenters-stand-out-from-the-crowd-661235.html

The Maitre Dâ of Your Website

2008-12-01T08:07:00.001-08:00

The Maitre d?
You have been advised by your advertising campaign management team to display a website presenter on your home page. ?Good idea? you think, ?Er, what would that be exactly??
A virtual website presenter on your website can be viewed in the same way as a maitre d? is viewed in an exclusive restaurant. Your maitre d? greets you at the entrance to the restaurant, instantly making you feel welcome, shows you to your seats, gives you the menu and then asks if you wish a drink whilst you decide on your order. A top class maitre d? may add ?Sir/ Madam this evening I would thoroughly recommend Chef?s smoked salmon and, perhaps, the white Bordeaux wine as an accompaniment? Similarly, your virtual presenter welcomes potential customers to your homepage and presents the key elements of your service or product. Using the very latest in interactive flash video technology, your virtual website presenter is preparing to offer your customers their recommendations, not of salmon and wine, but the products/services which would be most appropriate to their needs.
Virtual Top Quality Restaurant over Fast Food Diner
Your website video can leave your customers feeling cared for, cosseted and that their custom is welcome. Incorporating a virtual website presenter into your website can leave the impression that you are a top quality company that cares for your customers experience on your site and that you are aware that building a relationship with your customer is of major importance to your business and at the same time leave your competition looking like the equivalent of a fast food outlet. Just like a fast food outlet, your competitors provide their customers with their basic needs, albeit, the customers have had to do a lot of the work themselves.
Recommendations
Maybe you are still wondering what benefit a virtual website video would be to your company. You have implemented your virtual website presenter onto your homepage, you have led your customers, by the hand, through your products and services and they, in turn, have placed an order. You are, may be thinking to yourself, our competitors still get orders, still get customers etc. Now is the time to consider what is in it for you. Looking at your business as though it were the equivalent of the top quality restaurant, who made your customers feel valued and appreciated, whilst still achieving your goal of selling your food, and then viewing your competitors as the fast food outlets, who do, indeed, feed the customers but make them find their own way about and leaving them with no sense of their custom being valued. Ask yourself, who would you recommend to potential new customers?

Source: http://www.articlesbase.com/multimedia-articles/the-maitre-d-of-your-website-661290.html

Virtual Web Presenters

2008-12-01T02:36:00.001-08:00

A virtual website presenter is an interactive experience for your customers, one which they may have not encountered before.
In effect, your website presenter is a virtual spokesperson for your company. Customers bored with the 2 dimensional views of conventional websites will be captivated by the ?real life? feel of a site utilising the latest, innovative technologies, which flash website videos provide. Potential customers have been discovered to spend more time on a website with the addition of a website presenter.
Grabbing and holding your customers attention, thus improving the conversion rate from potential customers to actual customers, is a major motivation in providing a website presenter to your home page.
With the interactive quality of flash website video, your customers will gain a sense of your company speaking directly to them. Without the need to read a webpage, instead, having a friendly helpful virtual presenter helping them to navigate your site, your customer will quickly and easily receive the message you wish to present.
Just as the addition of colour to black and white programmes improved our experience of television and sound improved our enjoyment of movies, so virtual website presenters have enhanced web pages for a generation that have grown used to new technologies replacing the technologies of yesteryear, almost on a daily basis.
Not only can your virtual video presenter be used in this fashion, but with the flexibility of this tool, you may wish to use your website presenter as a presentation tool, on equipment demonstration pages, on tutorial pages or even as a special promotion aid to your products or services.
Consider the customer satisfaction you could provide if, for example, your company sold flat-pack units. These units are always accompanied by written instructions on how the customer can build the units at home. Has anyone, in the history of flat-pack units, ever been able to assemble them without pulling their hair out or being left with a handful of screws, that they are not entirely sure where they should go, but fingers crossed they are not strategic. Now say your company had a virtual website presenter showing your customer exactly what part section AB is, and which screw slots into which hole. Can you imagine the positive customer feedback that small piece of foresight would generate?
The possible uses for your website presentation are virtually endless and are limited merely, by the constraints of your own imagination.

Source: http://www.articlesbase.com/multimedia-articles/virtual-web-presenters-661331.html

Crowdsourcing Your Next Project

2008-11-23T12:25:00.001-08:00

No I?m not talking about oursourcing your job but rather tapping into a global market of designers. Launched back in May, here in Chicago, crowdSPRING becomes the conduit for buyers who need a new logo, website, marketing materials or other creative content and creatives who could be down the street or across the world.
Simply put, you the buyer post your requirements and specs. Once posted, creatives from around the world submit actual work ? not bids or proposals for the buyer to review but actual work. I know I can hear you grumbling about spec work now, and I did myself when I first met Ross, Mike, Pete and the team at crowdSPRING, but keep reading.
As the submissions come in, buyers are able to review, sort, rate, provide feedback and collaborate with creatives until they find the "the one." crowdSPRING provides customized legal contracts, full project management, robust notifications, and many more. Nearly 8,000 creatives from 130+ countries work on crowdSPRING. Buyers set their own price and crowdSPRING takes a 15% commission on top of that price. crowdSPRING Freelancers get 100% of the money paid by buyers and buyers put the money in escrow with crowdSPRING at the beginning of the project, ensuring payment.
Successful? Well they?ve hosted over 1,000 projects, presented at DEMO and been recognized by a number of publications. But the proof point for me is what they are tapping into, crowdsourcing, but with a twist.
What I believe crowdSPRING really does is allow the growing creative movement ?millions of people around the world ? to have a voice. And by having this voice it begins to change the risk/reward model in remarkable ways.
According to Ross Kimbarovsky at crowdSPRING: ?These underdogs or unknowns have a high tolerance for risk because they have few alternatives.? They develop great software that challenges conventional thinking ? before a single customer agrees to pay to use that software. They do this with eyes wide open and hearts exposed. They understand the risk and embrace it. They create not just for the money, but because they have a need to create. Novelists write books before they have a publisher. Painters paint before they have gallery representation or a single commission. Musicians and bands record songs long before a label deal is in sight.? I couldn?t have set it better.
But this isn?t for agencies, right? After all we?re doing more then logos and such? Wrong. Back in September and previewed at DEMO, crowdSPRING introduced crowdSPRING Pro, which ?allows companies to post creative projects on the crowdSPRING Web site without revealing proprietary details, giving major brands and creative agencies exposure to top creative talent around the world while ensuring that the resulting work remains hidden from competitors? according to Kimbarovsky.
Now the game changes a bit.
Instead of dwelling on the potential negatives I?m looking at the positives for crowdSPRING, namely the ability to tap into the global resources of creatives. For a relatively low cost I can have resources at my disposal that I may never have found were it not for crowdSPRING. As an agency we could use this as a springboard, ideation or even to add to existing work, The possibilities themselves are just beginning with this global market and talent that are there ands ready.
In writing this I?d like to acknowledge by own sourcing and give a big thanks to Ross at crowdSPRING for sharing past writings, his take on the market and some pretty good pizza.

Source: http://www.articlesbase.com/multimedia-articles/crowdsourcing-your-next-project-652851.html

Digital Contents Exploitation

2008-11-23T08:36:00.001-08:00

The Long Tail: Why the Future of Business Is Selling Less of Dwells of Chris Anderson it describes how the Web is contributed that the audiovisual products that do not generate a high volume of sales across the traditional means of exploitation find by a public determined for his marketing across the new means. Being indisputable that the integration of the contents in average these has grown spectacularly, the resultant models of business are of enormous magnitude. It is not of surprising, therefore, that all the implied actors ?the sector of the telecommunications, the own mass media, the technologies of the information and the companies of electronics of consumption? are immersed in digital contents exploitation (OECD, 2006).

Are the challenges that arise from the exploitation of these contents changed and to come both from the offer and from the demand of the customer. In this work there are described development condition of the involved technologies, the processes of management of the contents ?so much from the managerial environment like in Internet? as well as the customization that the user needs.

Finally it suits to do two emphasis that explain better the work that we approach:

· The enormous economy on a large scale that suppose the offers referred to our industry due to the potential derived from the contents in spanish (ASIMELEC, 2008).

· Sector of the contents and his exploitation on digital means like strategic field of research in the training and research in the Communication faculties with a view to the European Higher Education Area.

On this way, this study belongs to a works series of FONTA research group of Complutense University of Madrid, in order to study new information and communication technologies development.

Source: http://www.articlesbase.com/multimedia-articles/digital-contents-exploitation-652617.html

The New Trend in Vinyl Banners Advertising is Getting Custom-made Banners

2008-11-16T10:14:00.001-08:00

In this age of digitalized products, there is a huge demand for easy and versatile products. More and more consumers want the products they buy to give me more flexibility in terms of performance and durability. They also don?t want to pay steep prices to acquire them. While this might seem like a tall order, there is one product that does manage to fit all these requirements and more. And that is vinyl banner. Today, vinyl banners are making a huge comeback thanks to the digital printing technology. Made from PVC, these banners are easy to create, cart, and store. They can be readied within a matter of few hours and come in many different sizes include very small and extra large. Because vinyl banners are easy on the pocket, they can be afforded by even a small-time shopkeeper to promote his/her products and services. Due to the increasing demand for these banners, companies are now offering customized banners that are specifically created to fit the requirements of their clients.

These custom banners are even being offered over the Internet. You have a choice of banners such as mesh, textiles, heavy weight, backlit, custom, light weight, and light or heavy nylon reinforced, canvas, photo paper, and matte paper. All these customized banners are durable, in a huge choice of colors, and have a no color fading guarantee. These are also weather, water, and sun resistant and offer a minimum of 3 years warranty. Customer service options include email, phone, or live chats.

Online custom vinyl banners also provide you the convenience to view your design and only then order the banner. This ensures you value for money and prevents any kind of worry. Create, design, and preview your banner yourself, or have a team of excellent and experienced graphic designers help you in the task. If you think these are time consuming options, simply select a banner from the wide variety of readymade advertising banners available online and customize it for your requirement.

Choosing a vinyl banner has never been easy and quick. The many different types of vinyl banners available include:

1.    Vinyl lettered banners
2.    Screen printed banners
3.    Digital vinyl banners
4.    Painted banners

So, if you rather not spend several thousands of dollars on different advertising campaigns yet get the attention from the passersby, customized vinyl banners are the best deal for you!

Source: http://www.articlesbase.com/multimedia-articles/the-new-trend-in-vinyl-banners-advertising-is-getting-custommade-banners-624715.html

Vinyl Banners are Versatile and Economical Form of Advertising in the Outdoors

2008-11-16T04:58:00.001-08:00

One of the low cost forms of outdoor advertising, Vinyl banners are versatile, durable, and attractive. Nowadays, these banners are printed digitally and are available in numerous different sizes that can even cover a full-size billboard. One of the most favored outdoor advertising forms; banners have been used to attract people for a long time. With technological advances, banners are more becoming more cost effective and can be used by everyone, from a startup to an established giant. Easy to use, attractive, eye-catching in multiple colors, availability in various sizes, finishes, and styles, vinyl banners are just what you need to enhance the visibility of your product/service in today?s competitive world.

Types of Banners

The International Sign Association guide has also included vinyl banners in their guide because of its varied skills and efficacy. The most popular choice of material for banners includes vinyl in heavy weight and known as PVC. The banners are priced based on their weight and can weight as little as 9 ounces to as much as 22 ounces/sq. yard. Some vinyl banners can be double sided; others can be only single sided. Those banners that need to be hung from large heights etc come fitted with grommets. Then there are extra large advertising banners, which are so large that they can cover the side of an entire building! These are made from a special kind of mesh material that allows the passages of wind through them so that they don?t get damaged. Some companies even offer customized banners that are tailor made to your specifications.

Production of Banners

1)    Digital Banners: are printed using water based, solvent, and semi-solvent inks. Some of the printers used for printing them, can even provide UV protection to resist the effects of weathering. Large format inkjet printers used to print extra large banners are produced using computerized inkjet sprays that work directly on the PVC or vinyl. Some of the best banner printing printers are manufactured by companies like KVR-pixojet, Jetta, Xerox, Mimaki, Encad, Colorspan, Roland, Kodak, and Hewlett-Packard.

2)    Vinyl Banners (lettered): are made using single letters or other elements cut out using computerized vinyl cutter from self-sticking vinyl.

3)    Screen printed Banners: are screen printed in such a way that many different colors can be used at a single time with the help of stencils.
4)    Painted Banners: are not very common now, but are created using hand-painted artwork and lettering.

Source: http://www.articlesbase.com/multimedia-articles/vinyl-banners-are-versatile-and-economical-form-of-advertising-in-the-outdoors-624718.html

Taking Care of Vinyl Banners is an Essential Part of Banner Promotion

2008-11-15T12:43:00.001-08:00

Designing and creating vinyl banners is one thing and taking care of these banners is another thing. Most businesses and individuals getting a vinyl banner made forget that in spite of them being durable, they need to be taken care of. If you take care of your banners then they will last longer and look as good as new every time you display them.

Let?s try and understand first what a vinyl banner really is. Vinyl banners are a type of billboard advertisement and the name is derived from the fact that they are made from some of the finest grade or high quality vinyl material. The type of vinyl material used for creating a vinyl banner is versatile and made from some really heavy-duty materials. It is the heavy-duty materials that are responsible for making any vinyl banner long-lasting and durable.

Over the years, vinyl banners have become a favorite amongst advertising professionals and corporate. Today these banners are considered as the first choice for all types of promotional needs. One of the main reasons for their popularity is the fact that they are effective for both short-term as well as long-term advertising and promotion. A high quality banner can last for a minimum of 6 months and a maximum of 1 year if used for outdoor campaigns. Another aspect that makes these banners popular is the fact that they are easy to handle, put up, and remove. As a result, you can use them for multiple promotional campaigns spread over a longer time period.

To make it possible to use vinyl banners time after time for different promotional campaigns, you will need to take care of them. Taking care basically translates into cleaning these banners. A vinyl banner needs to be cleansed using a mild detergent or soap in water. You need to wipe the vinyl using a soft cloth. You can even use mild dish-washing detergent mixed with water or a cleaning liquid on these banners after every promotional or outdoor use. It is important to note that use of harsh or strong cleaners can affect the quality of the banner and also wear it off faster. Once you have cleaned your banners, you can keep it for drying.

The second most important aspect of cleaning is storage. Where you store your vinyl banners is important. If you store your banners in a dingy, dark and un-kept place then the chances are that your banners will get dirty more often and lose their shine as well as quality. The first thing to note is that you need to roll your banner before keeping them in the storage area. While rolling the banner, ensure that the vinyl letterings are facing outside. Once you have rolled your banner, keep them in a cardboard tube.

Warning: Never fold your vinyl banners as this might lead to your banners having permanent creases.

Some of the other things that you should know include the fact that you should never store your vinyl banner in warm places or expose them to extreme heat conditions as this may lead to the melting of the vinyl letterings. You need to keep it in a cool and dry place, which has a maximum temperature varying from 50 degrees to 80 degrees Fahrenheit.

Source: http://www.articlesbase.com/multimedia-articles/taking-care-of-vinyl-banners-is-an-essential-part-of-banner-promotion-624933.html

Vinyl Banners are One of the Most Useful Marketing Materials

2008-11-14T11:45:00.001-08:00

Outdoor advertising has changed over the years since billboards were first used in 1931. Over the last 80 years, outdoor advertising has transformed tremendously from the use of billboards to digital signages, neon signage, bus advertising, mobile billboards, and now vinyl banners. Vinyl banners are now being considered as one of the cost effective solutions for marketing and promotions and the salient point is that these banners have a long life too.

Considered to be a low cost outdoor advertising medium, vinyl banners have become a favorite with marketing professionals. Most marketing professionals of today consider these banners to be an indispensible tool that can create high visibility outdoors and can also be used for different or multiple campaigns. Here are some of the aspects for considering a vinyl banner as one of the best options for your promotional campaigns:

Vinyl banners can be used for both outdoor and indoor promotional campaigns:
This is probably the greatest advantage that vinyl banners have over other commercial banners, billboards, and advertising mediums. You can use these banners for various indoor advertising promotions as well as for outdoor marketing campaigns. The reason for such versatility arises from the fact that vinyl is a highly flexible and durable material, which can withstand heavy-duty exposure to different natural elements like water, wind, storm etc. The secondary aspect is that they can last you anywhere from 6 months to a year depending on its usage. If you are planning to use these banners for outdoor campaigns then it is best to opt for UV coating. UV coating will provide protection to your banners from ultra violet radiation that emits from the sun. It will also protect your banner from the problem of color fading.

Vinyl banners are readable:
If your advertising is not readable or comprehensible then you will not only lose out on prospective customers but the entire advertising exercise will fail. Most companies these days are looking for advertising material or medium that can reach out to people with ease. Whether it is a person driving across a busy street or someone walking down an alley; either ways they will be able to notice your banner if the banner has readable copy. So what you can ideally do is use bold letterings in your vinyl banners so that they can stand out. The bolder the letterings and their color will be, the higher the impact on your prospective audience and the more readable your banners will be.

The size of the banner is important:
Most companies and marketing professionals don?t realize the importance of the size of vinyl banners. If you are putting up your banner in street on a crowded city center or shopping mall then the banners should be mid-sized and use colors that will attract attention immediately. If you are putting your banner outside on a wall or if it is at an elevation then the size of the banners should be big enough to be seen from quite a distance. The letterings should be big as well, so that people can read from a distance. The advantage of using a vinyl banner is that it is available in several sizes from 2' x 3' to 2' x 8', 3' x 4', 4' x 8', and to a maximum of 4' x 20'.

Source: http://www.articlesbase.com/multimedia-articles/vinyl-banners-are-one-of-the-most-useful-marketing-materials-624937.html

What Works More; TV Advertising or Users' Manuals

2008-11-13T08:24:00.001-08:00

What is TV advertising in this age of growing the Internet usage. TV is a good marketing medium. Think about it. We are so desensitized to commercials. We use them for food or bathroom breaks during hot debates or we just downright fast forward through them. I know that I can't stand watching them, so I just forward through them. Bye, bye commercials. Another reason I don't watch is the quality of the commercials. I see far too many local commercials that are just annoying and awful to watch. What are these business owners thinking when they make those commercials?

I see a new trend; people looking up on the Internet for users manuals or instruction and guide books to get have meaningful information about products. That is cool and very subliminal. No?

Real tangible point in this is that people can have a look at user's manual; without buying a product. I love it because that is how I can get the feeler of a product before I pay for it. This will ultimately improve their overall marketing effort and increase their brand image. Manufacturers and advertisers should want more manuals online (have a look a Techno Station and you will know) and seek to reach out.

Source: http://www.articlesbase.com/multimedia-articles/what-works-more-tv-advertising-or-users-manuals-626085.html

Why a Small Investment in Billboards is the Best Investment That You Can Make

2008-11-13T04:21:00.001-08:00

We won?t even worry about trashing the stock market ? it?s already trashed itself. If you are happy losing 40% of your investment as the end result of chasing after 8%, then stick with stocks. If you have higher goals, however, then a small investment in the outdoor advertising ?billboard? business may be right for you. The upside is huge, and the downside is negligible. And the opportunities are all around you.

Here?s the upside of getting into the billboard business:

? You can find new billboard locations, and obtain ground leases and permits for them. You can then sell the ground lease and permit to other billboard companies (there are normally about two or three huge, public companies in every city) at phenomenal prices. On the low end, you can get $5,000 to $15,000. On the high end, on a very desirable location, you can get $100,000 or more. That?s right, you can buy a house from the proceeds of selling one un-built billboard location. And that?s not some boast from a cheesy late-night ?get rich quick scheme? infomercial. It makes sense for large companies to obtain their locations in this manner, and they are happy to pay big bucks for them.

? You can keep the billboard locations you find, and build or renovate them, and rent them out and keep the income. Billboards return about 20% on your investment, so you can build a nice income stream with just a few signs. And there is conventional lending still available for building signs, despite the banking crisis. And if you become tired of operating your billboards, you can always sell them to bigger companies at great prices. Several of the Forbes 400 quietly made their money in this manner, including Ted Turner, John Kluge and Artie Moreno.

Here?s the downside of getting into the billboard business:

? None. That?s right: none. The beauty of the billboard business is the complete lack of massive capital investment. Of course, if you spend 40 hours looking for a billboard location and find none, then you have lost your time and some gas money. But you probably made that back in entertainment and it?s a lot more healthy than going to a casino or spending the day watching TV.

So how do you get into the billboard business? It?s not something that you ever had a course on in high-school or college. The answer is to go to www.outdoorbillboard.com, and decide on how much education you want on the subject. We have Frank Rolfe?s book ?Big Profits from Big Signs?, which is the only training manual on billboards ever written. We also have CDs you can listen to in your car on your daily commute. If you want to really take it seriously, you can take our Billboard Mentorship Program, taught by Frank Rolfe, or attend our annual Boot Camp, where you learn the business out in the field. Beyond the minor education costs, the only other tools you will need are a measuring wheel ($60) and some business cards. All the leases and contracts you need are in the books.

So give up on losing money in the stock market, and start making money in the old-fashioned way ? earning it. And the opportunities are there in billboards.

Source: http://www.articlesbase.com/multimedia-articles/why-a-small-investment-in-billboards-is-the-best-investment-that-you-can-make-628323.html

How the Obama Presidency Will Effect the Outdoor Billboard Industry

2008-11-12T12:58:00.001-08:00

The election for the 44th President is over, and the uncertainty of the race is behind us. Now we face the next round of uncertainty ? how this election will affect the outdoor advertising industry. There has not been a more stressful start for a President in recent times; with an unpopular war in Iraq, an economy in recession, the ever-present danger of terrorism, and a complete free-fall in home values and banking solidity. So here is our forecast for what the Obama presidency will mean for the outdoor billboard industry, and the nation in general.

Saving The Auto Industry Is Good News For Outdoor. Obama appears poised to take an aggressive, proactive approach to trying to shore up the collapsing U.S. auto industry. He is already in talks with Ford and GM to try and construct a plan for when he takes office. As the auto industry is a very heavy user of outdoor billboards, this is a positive development. And keeping the U.S. auto industry alive and healthy also keeps competition with foreign imports hot and heavy, leading to potential increases in ad spending.

Working To Improve The Homebuilding Environment Is Good News For Outdoor. Obama plans to use the $700 billion bank package approved by Congress to shore up the lending industry, which in turn will improve the ability to make mortgage loans (although not sub-prime as before). This will enable builders to once again sell new homes and those with old homes to be able to sell theirs and pay real estate brokers a fee. Since home builders and real estate brokers are large users of outdoor billboards, this is a great development.

Keeping Banks Healthy Is Good News For Outdoor. One of the focuses Obama will inherit from Bush is the on-going attempt to keep banks solvent and open for business. Obama appears interested in continuing, and perfecting, this plan. As banks are heavy users of outdoor billboards, this is a very positive step.

Putting More Money In Middle Class American?s Pockets Is Good For Outdoor. Obama has several initiatives that, he believes, will save the average American family significant cash, even if it is in the form of lower gas prices and lower health care costs. This should translate into greater spending by consumers and, as a result, a healthier environment for retailers. And, as you know, retailers are heavy users of outdoor billboards.

Hope May Lead To Better Consumer Spending. Since consumers are the biggest part of our economy, and since Obama seems to inspire hope in the average American, perhaps they will keep on spending rather than pulling back. This may lead to a more mild recession, and that is good for all businesses. And almost all business categories are heavy users of outdoor billboards.

In summary, it appears that the Obama presidency will be good for the outdoor billboard industry. Many of his initiatives will help keep some important advertiser categories in a position to keep on advertising, and others will help instill more confidence in a consumer that has endured too much Bush. Although many outdoor billboard owners thought that McCain was important to keep the industry thriving, in retrospect, it appears that Obama might be the candidate that really has the best hope for the industry. And one thing is for sure. In a few months, we are all going to find out.

Source: http://www.articlesbase.com/multimedia-articles/how-the-obama-presidency-will-effect-the-outdoor-billboard-industry-639716.html

7 Brain-blasting Tips to Make Your Radio Jingle Work

2008-11-11T04:21:00.001-08:00

Today radio is one of the best ways of attracting attention. Firms spend tons of money on audio production services and radio advertising campaigns to grab your attention. But lots of them fail. To go another way you have to follow these simple tips.

1. Humor

How to become different and not to be lost in the similarity? The answer is in the start. Right from the start, a good jingle should hold the listener's attention. The beginning is everything. If a person doesn't realize in 6-8 seconds what a spot is about he won't listen to it. Humor is a common way to grab an attention. It's easy to focus people on you if you're making them smile. It doesn't mean your spot has to be a complete joke but your jingle can find some degree of humor, be uplifting, or at least include a very positive spin on your subject.

2. Outstanding music

It's good to use an unusual voice or a music in your custom radio jingles. But never make the mistake of using music that is always been playing on the radio station. Don't forget our goal: to stand out of the crowd and to grab an attention.

3. Understand the audience

The key is to understand your target audience and to fit your musical choices to their preferences. A 50-year old businessman will never listen the same kind of music as a 80-year old granpa. Fit the taste.

4. Never lie

The best radio spots make you want to listen from the beggining till the end. For that, an audience must be able to associate themselves with the situation. In other words, it has to sound true. People hate been lied.

5. Use a single message

If you really want to attract people to your radio advertisement, focus on a single message, never use a boring list of features.

6. Intergrate a jingle to your camoaign

Developing advertising campaign not only on the radio? Use the same sounds and music in your jingles. Or you can even make a serial of spots with a developing plot. Let the audience get acquainted with you.

7. Reward the Audience

Radio is not necessarily a direct response medium, though some advertisers use it that way. Most listeners probably won't recall a phone number heqrd in the jingle or do what you ask them to do. But what they will remember is how you product will help them. Same as a joke, your definitely best radio spots has to end with the resolution of a humorous situation or some final bit of information that helps listeners use the benefits of your product. Praise the audience.

Source: http://www.articlesbase.com/multimedia-articles/7-brainblasting-tips-to-make-your-radio-jingle-work-636601.html

Videofilmen Als WerbetrÃ¤ger

2008-11-09T12:30:00.001-08:00

...Internetwerbung mit Bewegten Bilder erzielen die meiste Aufmerksamkeit (Yahoo! Deutschland )

Wenn ein Bild mehr sagt als tausend Wörter, welche Werbebotschaft trägt dann erst ein Video? Werbespots, die bei Videoportal wie z.B YouTube Millionenfach Downloads generieren, zeigen das Potenzial für Videofilmen als Werbeträger.

Warten Sie jetzt nicht länger und verpassen Sie nicht den Trend. Mit Ez (easy)-Clips ist es so einfach wie 1..2..3.. um ein Werbe Clip zu erstellen

...kosteneffektiv..

Ein Clip ist bereits ab € 25.00 erhältlich und der Ablauf ist denkbar einfach. Sie brauchen lediglich eine Digitalkamera

Fotografien oder nehmen Sie kurze Video Clips mit der Digitalkamera auf

Kontrollieren und senden Sie uns anschliessend Ihre Film/Fotomaterial mit Verkaufstext

Wir produzieren, animieren, vertonen, beschriften und untermalen den Clip mit Musik

...einfach zu Integrieren.

Wir integrieren den Clip für Sie in einer Widget Applikation welche es Ihnen erlaubt mittels dem automatisch generierten Code den Clip in Ihre Webseite, Blogs, Online Verkaufsportal, Soical Network zu integrieren. Zusätzlich steht Ihren Besucher noch die„Send to Frind“ E-Mail Funktion sowie eine eigene Webseite und Analytic Report zur Verfügung.

...das Angebot

Wir offerieren Ihnen bis ende Jahr einen 50% Rabat als Einführungs-Sonderangebot an. Zusätzlich erhalten mehrfach Besteller einen Mengenrabatt ab 5 Clips.

...die Lösung um Ihren Umsatz zu steigern

Warten Sie nicht länger erkenne und nutzen Sie jetzt den neuen Trend verbreiten Sie jetzt Ihre Werbebotschaft, es ist so einfach wie 1..2..3

11.08.2008 – Im Vergleich zu anderen Werbeformen bietet der Video Stream ein hohes Aufmerksamkeits- und Faszinationspotenzial. Die Werbebotschaft wird dadurch mit einem vergleichsweise hohen Interesse wahrgenommen. Weiterer Vorteil: Die Verweildauer lässt sich durch die Animation entscheidend steigern. Dadurch können detaillierte Produktinformationen sowie die Imagebotschaft besser transportiert werden.

Den Erfolg von Online-Werbung zweifelt mittlerweile niemand mehr an. Doch welche Art von Werbemittel bringt den größten Werbeerfolg im Internet? Wirken eher einfache Bilder oder aufwendig animierte Video Streams? Diese Fragen vieler Werbetreibender und Agenturen beantwortet jetzt die aktuelle Studie "Yahoo! Rich Media - flash-basierte Werbeformate" von Yahoo! Deutschland.

Am Beispiel der Online-Werbung eines der führenden Online-Reiseanbieters sowie eines Versandhandelsunternehmens wurden Wirkung und Nachhaltigkeit verschiedener Rich Media-Formate und klassischer Online-Werbeformate untersucht. Das Ergebnis ist eindeutig: Der Video Stream erzielt mit Abstand die höchste Aufmerksamkeit sowie eine nachhaltigere Erinnerungsleistung bei den Internetnutzern.

Ziel der neuen Studie war es, herauszufinden, wie sich verschiedene Rich Media-Formate im Werbeumfeld durchsetzen. Untersucht wurde, wie die vier getesteten Rich Media Ads - Expandable Ad, Reverse Expandable, Video Rectangle und Video Stream - mit Blick auf Überzeugungsleistung und Differenzierung gegenüber klassischer Online-Werbung (Rectangle) kommunizieren und welche Akzeptanz die einzelnen Werbeformate bei den Nutzern erfahren.

Je animierter das Werbemittel, desto größer die Wirkung

Die Kombination von Audio und Video erreicht hohe Aufmerksamkeit: Durch den Einsatz von bewegten Bildern und Ton haben Rich Media-Formate das Potenzial, die Aufmerksamkeit von bis zu 100 Prozent der Nutzer auf sich zu ziehen - bei Rectangles liegt die Wahrnehmung nach 60 Sekunden bei 65 Prozent, bei Video Streams nehmen dagegen alle User das Werbemittel wahr. Ferner steigert sich die Verweildauer durch Animation in einem Werbemittel auch entscheidend. Das bewirkt, dass die Aufmerksamkeit stärker auf das beworbene Produkt gelenkt wird: Verharrt der Nutzer auf einem Rectangle gerade einmal zwei Sekunden, so verfolgt er das Video durchschnittlich mehr als zwölf Sekunden.

Dies hat zur Folge, dass deutlich mehr Zeit zur Verfügung steht, detaillierte Produktinformationen und die Imagebotschaft zu transportieren. Ebenso steigen die Erinnerungswerte mit zunehmendem Animierungsgrad: Während sich an eine Werbung im Rectangle-Format ungestützt 13 Prozent erinnern, rangiert der Prozentsatz bei Video Streams und Video Retangle zwischen 40 und 44 Prozent. Darüber hinaus können die animierten Werbemittel den Konsumenten in eine Produktwelt "hineinziehen" und diese mit positiven Emotionen besetzen.

Im Vergleich aller getesteten Werbemittel hat sich der Video Stream durchgesetzt, da er ein hohes Aufmerksamkeits- und Faszinationspotenzial besitzt. Unabhängig vom Inhalt wirken die Video-Werbemittel durch die Einbindung von Bewegtbild bei den Befragten nicht nur dynamisch, sondern auch modern, originell und innovativ. Die Werbemittel werden dadurch mit einem vergleichsweise hohen Interesse wahrgenommen, sodass sich Werbeformen mit integriertem Video tiefer im Gedächtnis verankern. Im Vergleich zu klassischen oder wenig animierten Werbemitteln wirken Rich Media Ads besonders nachhaltig, was sich nicht nur positiv auf die Erinnerungsleistung auswirkt, sondern auch einen positiven Effekt auf die Image-Beurteilung der Marken hat.

Video Streams - effektiv und per Mausklick aktiviert

Erhöhen lässt sich die initiale Aufmerksamkeit für die Video Ads noch durch Formate, die automatisch beim Öffnen der Seite auch Ton abspielen, beziehungsweise die durch ein "Mouse Over" - also bei einer Bewegung der Maus über das Werbemittel - akustisch aktiviert werden. Besonders gut funktioniert dies bei dezenter Musik oder Jingles mit hohem Wiedererkennungswert.

Heiko Genzlinger, Commercial Director von Yahoo! Deutschland, erläutert die Vorteile von flash-basierten Werbeformaten:

"Die Werbewirkung im Internet lässt sich durch den Einsatz von Bewegtbildern eindeutig erhöhen. Wichtig ist in jedem Fall, dass Video- und Audio-Werbemittel harmonisch miteinander kombiniert werden, um die User emotional abzuholen und sie in die jeweilige Markenwelt eintauchen zu lassen. Aber nicht nur das hohe emotionale Involvement spricht für den Einsatz von Rich Media Ads, sondern auch die Fähigkeit, komplexere Botschaften zu transportieren, da die Betrachtungsdauer bei Video Ads deutlich höher ist und via Ton und Bewegtbild mehr Informationen vermittelt werden können."

Neben den Vorteilen des Formats stellt Genzlinger das wachsende Interesse von allen Seiten heraus:

"In den letzten Monaten haben wir bei Yahoo! eine kontinuierlich steigende große Nachfrage an Bewegtbildern quer durch alle Produkte feststellen können. Allein in Deutschland wurden mehr als 14 Millionen Videos gestreamt. Wir sehen dabei natürlich auch gleichzeitig eine entsprechende Nachfrage seitens der Werbetreibenden, die den Konsumenten hier direkt folgen und ihre Werbebotschaften in Form des eher neuen Werbeformats in einem attraktiven Umfeld kommunizieren wollen."

Source: http://www.articlesbase.com/multimedia-articles/videofilmen-als-werbetrger-629243.html

The Cutting Edge of Miami Video Production

2008-10-27T09:05:00.001-07:00

Today information technologies and the Internet are driving things and becoming incrementally integrated in every sphere of life. People all around the globe browse through the Internet to find information, products and services. Business owners in their turn become seriously interested in online marketing and start offering their services and goods on the Internet, creating numerous websites dealing with their production. Nowadays everything can be bought, sold and offered online. The benefits of your company being represented on the Internet are evident. Choosing the right, most appealing and professionally done web presence is the key gateway to success.

As far as traditional ways of media presence such as radio, newspapers and magazines are no longer popular and effective, business owners start to turn their eyes on web video presentation. Therefore, the companies offering HD media solutions are getting more and more in demand among companies concerned about their successful and professional web presentation.

If you are looking for a video production company Miami, Florida, please welcome to the company that has shaken the world media industry owing to its creative and innovative video projects. High Definition broadband movies produced by BeanoVision Productions have completely and irreversibly conquered the hearts of millions of media experts and simple amateurs worldwide.

BeanoVision Productions is a relatively young, created in 2003, video production company in Florida, Miami. However, the company is rapidly developing and is now considered the most prospective and innovative all over the United States, with a large clientele all around the world.

BeanoVision Productions is always on the cutting edge of video technology. The company is successfully striving for the leadership on Miami video production market by exercising unique and creative approach to every project, large or small. Our team of highly professional video produces is always ready to assist you even in your most daring desires and offer only the highest quality service, using the latest High Definition Video, Photography & Web Technology.

We suggest 3 major video solutions to select from:

Business solutions

Television advertising

VIP event coverage

We offer 3D animation and graphic design, professional digital photography, appealing script writing, original music composition, the most updated and advanced technologies - all to make your corporate presentation, marketing DVD or web video unique and outstanding. Explore our immense opportunities to build your company?s brand and showcase it to the rest of the world! Well-crafted infomercial is the engine of your company?s promotion. Exclusive TV advertising is our long suit. Each kind of TV presentation from standard commercials, long and short infomercials up to video news releases ? becomes a powerful marketing tool and a real masterpiece in our hands. We will not only capture the customer?s attention but also make it almost irresistible for him to pick up the phone and start ordering. Turning potential leads into real buyers is a piece of cake for BeanoVision Productions. Professional HD video filming of corporate events, birthdays, weddings and other special events complemented by custom DVD packaging and duplication will not leave you indifferent.

Our professionals are working to make your website catching and appealing to your potential customers, to foster the dynamic development and sweeping expansion of BeanoVision Productions, and finally, to bring closer the day when we will proudly call ourselves the number 1 video production company Florida.

Source: http://www.articlesbase.com/multimedia-articles/the-cutting-edge-of-miami-video-production-617667.html

The Truth About Monopole Foundation; Two-hundred Holes Later

2008-10-26T10:34:00.001-07:00

There is nothing scarier than digging your first monopole foundation. An augur pulls up and starts drilling a hole in the earth about five feet in diameter, and you have no idea what?s down there. Here are some ideas on what you?ll hit, and what it may mean.

Utility Lines

I?m hoping that you never forget to call to get all underground utilities located. Hitting a utility can be a very expensive problem. Or, in the case of fiber-optic phone cable, it can easily bankrupt even a moderate size company. Before you ever dig, call the one-call center for underground utilities in your market, as well as city hall to see if there are any minor utility lines that one-call does not have in their system.

I?m sorry to say that I have hit almost every utility over the years except fiber-optic cable and natural gas. Even if you get the utilities marked by the utility company, they often miss the target and you can still hit them while drilling. You often also hit utility lines that are really abandoned, but they scare you to death until you realized they are de-activated.

It?s always a good idea to stand by the edge of the hole you are drilling and look down it each time the augur pulls the drill out to throw the dirt off. You will see any utility line you have hit, or any water or other item gushing into the hole. Not that you can do much about it, but it makes you feel good when you?ve reached the bottom and not hit anything. If you are going to hit a utility line, except for a main transmission line, you will hit it in the first six feet or so. Since most monopole foundations require drilling to 15 feet or so, the pressure is off after about 1/3 of the way down.

If you hit a utility line, do not panic. First determine if the line is still an active line. Over the years, there have been millions of lines laid that have been replaced with newer, bigger ones. A 1930s water line has probably been replaced with a new, bigger one in the 1970s. If you hit a line and it is bone dry, it?s a good bet that it is no longer in service. If you hit a utility line and stuff starts pouring out, then stop digging and call the utility company. If you hit anything but fiber optic phone cable, then you will survive the hit, even though you are going to get yelled at. As long as you had the utilities mark their lines, and you do not dig where they marked, you should be O.K. on liability.

There are several utility lines that can cause extreme damage or death if you hit them, and you must be extra careful when digging near them. The first is natural gas. If you hit a natural gas line, it is very likely that it will kill the guy digging the hole, and the resulting fireball may burn down half the block. If you see gas meters in a line, and you are digging in that straight line between meters, then you need to double check your line locate. The same is true with underground electricity. If there is any question in your mind that you are clear, then don?t dig until you are 100% sure. Also look for small warning signs that may be on poles in the vicinity that you are digging that say ?warning ?underground gas line?. Even though you may be held innocent in the trial because you had the utilities marked, causing a major explosion and fire will tie you up in court for years, and certainly put an end to your billboard project.

Water

Even if you don?t hit a water line, your hole may start filling with water during, or after, the digging has commenced. This can be the result of high levels of water in the soil, or an underground aquifer. Most drilling companies can handle this problem ? but at an extra, significant cost. They put a steel pipe down the hole as they dig it, a process called ?casing? the hole. This keeps the sides of the hole from collapsing. The water itself will not harm the drilling machine. But you can?t drill in mud unless there is pressure on the sides to contain it.

In minor cases of water, a simple solution is to order custom-crete, as opposed to concrete, to fill the hole after you put the sign?s column in. You can order this dry, and the water in the hole mixes with the concrete and soaks it up. This process works really well in the right application, but requires an experienced concrete guy to monitor the mix and the amount of water. When you consider the fact that they build bridge piers under water, you can see that your project is not that big a challenge.

Occasionally, the sides of the hole will collapse near the bottom of the hole, due to water seeping in. This normally has no negative impact on the foundation, as long as the depth does not change. You just pour the concrete anyway. Effectively, you have a bigger foundation now, shaped like a bell. Some consider this a better foundation, since you can?t really ever pull it out of the ground.

Rock

Rock is very scary, because you can feel the cost of construction skyrocket when rock is struck while digging. Again, don?t panic until you get the facts together. Sometimes, the ?rock? is an old concrete slab, which can be knocked out in a few minutes with a jack-hammer. Other times, the rock is a boulder, which can be pulled out. And some rock is fairly soft, like limestone, and digging, while slower, can continue along just fine (although they are still going to bill you extra for it). The worst rock to hit is just that ? solid rock. It requires a special rock cutting blade on the augur, and very time-consuming methods of drilling tiny coring holes, and then expanding them. How much more will it add to your project? Many thousands of dollars. It all depends on how far down you got before you hit rock, and far you have to dig to hit bottom.

If you are terribly concerned with the possibility of rock, you can ask neighbors who have built buildings and fences if they hit any. Or you can hire a soil sample to be done, to determine if there is rock and, if so, how deep it is under the surface. These test are expensive, so I would consider them a last resort, unless the economics of the sign are so marginial that you would not want to build it it rock is present.
Other Items

There really is not much of interest in the hole normally. I always hoped for buried treasure, but never found anything of monetary value, unless you recycle old aluminum cans. I also never came across an ancient Indian burial ground, or Tutankhaman III. So the things I?ve already described pretty much sum it up.

Conclusion

Digging a hole is filled with uncertainty. But as long as you have had all the utility lines located, there is not much more you can proactively do except to stay close by and watch. If you see any evidence of utilities being present, even if you had a line locate performed, hold up on drilling until you get a second opinion. Unless you are scrambling to build the sign before the permit runs out, there is no reason you can?t wait one more day.

And if you hit anything, don?t panic (with the exception of fiber-optic phone cable, in which case you should just pack your bag and head for Mexico) until you get the facts. There is nothing out there that has not been hit before, and there are a million quick fixes to every eventuality.

So it will all be O.K. Dig it?

Source: http://www.articlesbase.com/multimedia-articles/the-truth-about-monopole-foundation-twohundred-holes-later-615562.html

Advertising, Now Thats Low

2008-10-26T03:28:00.001-07:00

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.