Tuesday, December 11, 2007

Top Business Tips: Web Video Is For You!

If you buy a newspaper you expect to see the text and images. If you look at a website you expect text, images, sound and moving images. These days if you are not using the video that you are not really using the web.1. There is no excuse for not doing so. IT'S EASY.With sites such as Youtube, Google Video, Video Myspace and other arise every day by adding more video on your website has never been easier. You can download your digital content, and then just add a small piece of code to add to your Web page. You do not need any technical knowledge to all.2. It is FREE. YOU MAY NOT EVEN YOUR OWN CONTENT.You can also add other videos that are relevant to your public website even more easily. If you spend a little time regularly "conservation" interesting content your visitors come back to your site regularly to see what new.Obviously with your own content, you can answer your audience more precisely and get your key messages that no one D another video will.3. DISTRIBUTE YOUR OWN QUALITY VIDEO OF MANY SITES POSSIBLE.Unlike television advertising distribution of a video on the Internet is free! If you make your video relevant and exciting to your audience, it marks and tag it effectively, it will be more traffic to your site.Don t forget that there are many things on the outside and unless you market it effectively, you would have seen, but it is now a matter of time and effort put into creating content and the right niche marketing rather than throwing a lot of money at "airtime" .4 . BE ORIGINAL. Speak to your audience. REMEMBER THEM.You know your audience. You know what they are interested in. You know what entertainment. On the niche of Internet marketing is everything. Creation of conservation and the content is cheap, but nobody takes any notice stating that if it is something new and exciting. So be original.5. Watching your site's content? VIDEO CAN REPLACE SOME IMAGES AND TEXT? Think of your audience. How to improve their experience of the video on your website? Will it be more effective to relay key messages? What content already on your website would be supported by a video, or could easily be converted into a short video? 6. USE THE WEB OF POSSIBILITIES. COMBINE TEXT, PHOTOS AND VIDEO.The how people use video on the web is changing all the time. As the means of production and distribution have become more accessible, people can experiment and use the video so that nobody would have predicted. With webcams built into laptops Vlogging (video blog) is almost easier than the standard blogs. But keep in mind that text, photos and video are two different things. In the right combination, they are very powerful. In bad combination they are only confusion or boring.7. Using video to convey the message that you can not communicate with TEXT.Text explains things. With text, you can give a lot of technical details, background and talk about subtleties or abstract concepts.Video shows things. It can show emotions, personality, a process at work, how to make something tangible. It is immediate and very powerful tool, but it's not subtle, it is an instrument that creates emotion response.So if you use a video to show talking heads, remember that how they say it is as important as what they say. So the next time you want to report something to consider whether you need to include a few videos to show the things you write about.8. IF YOU ARE NOT USING VIDEO YOU ARE ALREADY THEN FALLING BEHIND.How lot of your competitors have some form of video on their site? What impression do you think that visitors? What competitive advantage, it is to give them? Is it to see whether or not that good? What can you do better? 9. What is the personality of your company? PLAY FOR YOUR STRENGTHS.What kind of "mark" are you? Already have a logo and a brand image, but the video can say to a much upon you that this sort of thing. What strengths do you have in your company that you can use in a video? Perhaps your advantage over a competitor is in your approachability, or the personality of your staff. Maybe Kevin, in the sales office, is your greatest asset, since he was born artist. Or maybe it's Sandra who is the funniest person you ever met? Maybe they should be submitting your video ad? Or maybe make a Vlog? 10. WHEN THE PROFESSIONAL COME IN.Before you decide to make a video on your site to take a pause and look at what is there. Ask yourself questions about what the key messages that you want to give and what are the results that you expect. Imagine what you can allocate resources to the task. Once you have decided what you need to talk to a professional. Know that you are an expert in your field, and not to create animated images, it may be easier than ever to create video content, but it also means it is easier than ever to create bad video content . Go through your ideas with a video producer, they Ensure that you get what you want and it need not cost the earth. If you do not get professional help, you can end up with a video that you do not end up using or who prevents your site.
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