Music Licensing and the Existing Music Value Chain

What would you normally do if you where a producer of an advertisement and wanted to place music on your production?

If you were to answer this question in mid 90?s you would certainly think: ?for great music that could boost my projects? effectiveness, i need to hire an experienced composer to score the perfect soundtrack for my commercial?.

It was the time when the value chain in music industry in terms of TV and production music had the same beginning: Someone phones to a composer and orders a soundtrack.

A major evolution that internet and e-commerce has brought in this industry (B2B music) is the presence the Online Production Music Libraries.

Online Production Music Libraries provide producers with a simple service:

They have gathered all material that could be used in productions, have taken care of all the legal stuff that is involved in music placement in productions (Sync Licensing) and offer Real Time Online Music Licensing mechanism.

There are now many music libraries in the market but only a few play a significant role in the industry.

A new significant player in the European market,www.themusicase.com , is a place where individual composers across the globe can upload their production tracks for free , making their compositions available for licensing.

The change on the value chain is clear. Composers can now place their tracks in Music Libraries having the opportunity to place their music in productions on other countries.

The market has started accepting Music Libraries as major suppliers of music.

Key benefits such as:

-Time

-Cost

-Wide range of music styles

-Customized solutions

-Music Quality

,www.themusicase.com is an example of a high quality online music licensing mechanism, providing with music some of the biggest advertising and production companies in Europe and Usa.

Source: http://www.articlesbase.com/multimedia-articles/music-licensing-and-the-existing-music-value-chain-315658.html
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