Viral Marketing, Lets See How it Works

The 7 Elements of a viral video CampaignThe biggest problem most Web sites is that they are instantly forgotten. They sell or say the same thing that hundreds or thousands of other sites, to an audience that is so quick to click away a large percentage of their traffic never appreciate why they should buy something or listen what is being said. For a Web site or advertising campaign to be quite interesting for visitors to stick gas, or smart enough to be viral, it must be fast enough for viewers to stay, absorb and transmit it to friends and colleagues . This does not mean that the media presented must be salacious or something socially inappropriate. Videos viral common Silly sophomoric people who do things on fuzzy video viral perhaps for people with too much time on their hands, but it is viral or marketing unbranded. Motivantes viral video websites and campaigns this significant thematic messages in the context of an entertainment experience that is worth repeating and distribution. In other words, it must have substance and style. On 7 Viral Video Campaign Elements 1. Engage: Grab Attention.2. Illumine: Provide Substance.3. Stylize: Create a Experience.4. Focus: Be Consistent.5. Entertain: Be Memorable.6. Resonance: A Hit Nerve.7. Excite: Forcing Action.Corollary: prompt action Ideas brand awareness and leads the deconstruction of the case of some ClosedFor Cache is a giant leap of faith to accept the idea that something can be entertaining and useful at the same time. Apple Computer is a company that is the concept, whether their Mac or iPod campaign, each shows the seven elements of an initiative of viral advertising. And these videos and work and perhaps better on the Web as they do on television. To activate a concept of viral marketing in an effective campaign beyond one-off video, you need vision, courage and great creativity. In order to demonstrate to customers how such a campaign unfolds, we developed something called "private Cache." The campaign consists of a website which contains a series of two-minute videos that do nothing but provide ideas and concepts to help customers with their marketing and branding. No sales pitches. No request for controls, or anything else, that ideas presented in a staggered, some would say bizarre, so entertaining. Is it for everyone, absolutely not, but we have a lot of text-based documentation on our sites that people and search engines can read or index. But this campaign aims to more creativity enlightened business and marketing leaders seek to turn the advertising content, not content in advertising. Creating brand Hero and Back-StoryMarshall McLuhan described television as a "cold plea" and, if so, the Web is a frozen glacier. But even the most arid landscape seems able to maintain some form of life, audio and video that life gives strength for the numerical Internet otherwise empty. Is it not time to put aside flea-point slide, over-used royalty free press, self-promoting ego presentations, abused, killed and dumb messages, and insulting-artist with traditional approaches ", But he expected more? "copy. Whether for a site, a marketing campaign or both, you must start with a concept. In the case of "private Cache" the concept is simple, the medium is the message and video issued by a real person, present your story marketing better than any other presentation format. To tell the story effectively, we need to create a storyteller: between our hero, "Cache private." Who is Cache private? No matter what medium you work, which engages a public most is human contact, and the closest you can get human contact on the Web is a video of real person. In this case, our professional actor in fact a portrait of creating binary, but using a real person rather than animation or an avatar, we have been able to instill some humanity and engage the public on a plan emotional. Before we wrote the scripts we needed to invent the character. You will find below the back-story that was originally written as a voice-over which was put in place later eliminated, but the back-story informed the nature of character and press releases were sent during the campaign was put in place. The cache-Closed Back history "Meet Cache private construction of a digitally produced from the executable rest of the loss of data and dumped in the ditch next to the information superhighway. Do not be fooled by the manic manner and the bizarre behavior of this e-wack un-do, as it lacks the formal niceties and scholar-l'étiquette digital sound deficient disciples, but he does have the benefit the accumulation of knowledge acquired the free flow of information passed over and forgotten by Internet Web-addicted junkies and their associates.Listen closely, because behind the mad ravings of this slightly out of phase-pixelated demented paranoid is the wisdom that you put on the path of web-marketing success. "How the Viral 7 elements informed the CampaignEngage THE AudienceGrab attention. If you start with the idea that Web traffic is an audience, you have a better chance to capture their attention and to link them to stay long enough to listen to your message. Cache was represented by actor Sean Kaufmann, who has a great talent for comedy and videoing encouraged us to ad lib which gave rise to a great line of dialogue that we decided to use in the opening sequence of presentation the site of the campaign, www.cacheclosed. com. Upon entering the site visitors are presented with dramatic music and a series of warnings about the dangers of Internet viruses. The warnings are interrupted by a sudden change of pace interjection of our heroes with the line, "So I now have invaded your hard drive. You've heard of viral marketing, now we'll see how it works. "We get our attention from the public, the peak of their interest, informing them of content and demonstrate the concept, while forty-five seconds. Informing and InformProvide substance. Despite all non sequitur oddball dialogue and presentation techniques, each of the first videos that make up the site have a branding or marketing. We understand that not everyone is going to get all the references, but for those who do, the audience will truly committed by the presentation and informed by the content. Cache private shows how you can push the concept of a talking head - they need not be boring. For the cache Closed the most is the message that information. It informs and illuminates those who are open to marketing and contagious viral both directions. Stylize the ExperienceCreate experience. Of course, we could have presented the same basic content with a simple presentation in a clear and concise, but it would have been poorly chosen and instantly forgotten. We wrote many articles, including this one on how to market your products and brand your company on the Web, but we know that 70% of those interested can not even read. Every day I receive audio and video presentations made by companies both professionally and DYI, and as good as the information perhaps, the presentation of it is undistinguished. In marketing, being forgotten is the first mortal sin. If you do not create an experience of your audience you'll never be recalled that either the importance or potentially useful information. Closed cache is a concept of risk, but without risk there is no reward and reward viral marketing is remembered. According FocusBe. Marketing leaders know that companies can not be everything to everyone, but not to hammer the same message in the same way can create a scenario where the public believes they have all heard before. The challenge is to keep your campaigns and new fees while providing a focused, consistent message. Do not change the message, just present a new and exciting ways. As bizarre that the cache of private campaign, it is still firmly rooted in what we do and why. If we develop campaigns for clients or ourselves, we always emphasize the central concept that separates the customer or ourselves from the competition. EntertainBe memorable. Making bold. That offer is valid cache, marketing concepts that deserve to be spectators of time and attention, because they inform and entertain at the same time: a simple idea based on the implementation creatively to make it memorable. Everybody can shoot a video and put it up on their site, but how many can turn a memorable advertising? This is the challenge. For the Web as an effective marketing environment, it must be more than a digital cork where millions of businesses bug their leaflets. The Web is an environment of communication and effective communication must be fun and informative. ResonateHit a nerve. The fun side is the need to connect to your audience. Your message and your style should touch a nerve and a light bulb should go off in your head that the audience said: "I get it." It is no coincidence that we used the metaphor bulb to open each segment video. What makes the Web such a powerful marketing tool and brand image is it? Ability to communicate on a verbal, non-verbal, and metaphorical. If your presentations are not communicating on three levels, is that your missing opportunities to resonate and connect with your audience, ie missed opportunity and businesses. ExciteCompel action. We all understand the need for a call to action, but how can we expect to pick up the phone, email, or fill in your contact form if they are not turned on by your presentation. In recent years, Cadillac has lost much of its status as the luxury imports, but its recent commercial featuring Kate Walsh driving a cherry red Caddy with the punch line, "When you put your car, should it return the favour? "he said, much more than the previous list of features she recites. The commercial offer both style and substance with hypnotically entertaining cross-gender appeal. Unfortunately, GM has introduced this as a trade-off. No series, no monitoring, no campaign on the basis of a fantastic concentrated concept of differentiation. The Web unlike television offers businesses large and small can create marketing campaigns that enthusiasm, entertain and enlighten audiences for more research. And that is what private cache attempts to do so. See for yourself at www.cacheclosed.com.
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