Internet TV Stations And Advertising Revenue

There were some very strong structural reasons why advertising is difficult to obtain Internet television channels, and that allowing the free-to-watch this space to be inhabited by the major channels and broadcasters, which could subsidize their Internet TV operations with revenue from the traditional broadcast channel.Is there is a solution to these issues? Well, if there is a moment, then one can certainly be built. First, if the player software could pull in TV ads from an external source and its smooth integration into the current schedule, and that the external source could be an advertising agency or an agency of purchase, so the counting the number of times an ad is played could be independently verified, then it would be a good start.Secondly, Internet TV station owners could rethink and reposition themselves away from TV advertising model. What I mean by this is that just because you want TV spots, does not mean you buy into the whole model of advertising on television and how television advertising is bought and sold in other words, the announcement is not all the model.There is another model that I see as more appropriate advertising, press advertising model. Suppose for a moment that you are a manufacturer of the unit sealed windows, and you just make a technical break through that means you can produce windows that are lighter, stronger, better conserve heat, better reflect sunlight , And more resistant to breakage. Its market is architects, structural engineers and specifiers, and construction firms themselves more or less in that order. What you need to do is create an advertising campaign that generates consciousness initially, and continues with technical data, and receives some buildings constructed or renovated with its windows.That Press Publicity campaign will be based around advertising " and trade "press that each group of key architects, structural engineers and specifiers, construction companies and builders, etc.) read because it is the most profitable route that audience.So, as an advertiser, which is" buying "a discrete group targeted solely on the basis of their profession and their role in the process of buying their total product. And that's also what they're selling as a station owner. And that should be the tone of the advertising agency or media buyer (or both), who wishes advertising based on video (and she is happy to be responsible, and can provide direct clicks to advertisers website) that is relevant to the audience that you have in your Internet TV station.You have an audience that is valuable to advertisers concrete. And, preferably, its monthly audience is larger than that of traders or publishing trade press. It is clear that the stricter and more uniform your audience, and stricter and better targeted their agendas, and most important of his proposal is thus the most likely to get what they advertising.And needed for this design in its television station over the Internet from the outset if they are to have any chance of obtaining significant levels of advertising revenue. Essentially, you're competing with the trade press, and can use its advertising rate card for structuring their own. Therefore, the media buyers and planners advertising agency that you should talk to are those dealing Press and / or the buying and planning media campaigns, instead of TV. The third issue I discussed in the preceding article is the typical size of hearing a television station over the Internet, compared with a public program in a typical mainstream television broadcasting station-there 's no comparison, their tens of thousands Perhaps hundreds of thousands of spectators per month Contrary to several million for programs from 1 to 1 day! However, it must be clear that the comparison of its audience of tens of thousands of architects (for example) one months against readers, for example, construction of news, will be much better, may even have better figures. There is another possibility that I have, which is a family of Internet TV stations, all generally aimed at group 1, in the same way as the traditional press publishing companies have the families of the magazines. Take, for example, an Internet television station aimed at veterinarians, who could be allies with the TV stations via the Internet for owners of cats, dogs owners, horse owners, etc. etc.So Internet TV, while you can be your means of communication, its business model, I believe, should be closer to the publication of press. Now when you go to Joost, Blinx, Babelgum Internet and similar video content aggregators, and its content is buried along with thousands of hours of all other types of video content for God only knows that his is not surprising that these companies are struggling with advertising revenue, and that is unlikely to achieve much.
Source: http://www.articlesbase.com/multimedia-articles/internet-tv-stations-and-advertising-revenue-521159.html