7 Brain-blasting Tips to Make Your Radio Jingle Work

 

Today radio is one of the best ways of attracting attention. Firms spend tons of money on audio production services and radio advertising campaigns to grab your attention. But lots of them fail. To go another way you have to follow these simple tips.

1. Humor

How to become different and not to be lost in the similarity? The answer is in the start. Right from the start, a good jingle should hold the listener's attention. The beginning is everything. If a person doesn't realize in 6-8 seconds what a spot is about he won't listen to it. Humor is a common way to grab an attention. It's easy to focus people on you if you're making them smile. It doesn't mean your spot has to be a complete joke but your jingle can find some degree of humor, be uplifting, or at least include a very positive spin on your subject.

2. Outstanding music

It's good to use an unusual voice or a music in your custom radio jingles. But never make the mistake of using music that is always been playing on the radio station. Don't forget our goal: to stand out of the crowd and to grab an attention.

3. Understand the audience

The key is to understand your target audience and to fit your musical choices to their preferences. A 50-year old businessman will never listen the same kind of music as a 80-year old granpa. Fit the taste.

4. Never lie

The best radio spots make you want to listen from the beggining till the end. For that, an audience must be able to associate themselves with the situation. In other words, it has to sound true. People hate been lied.

5. Use a single message

If you really want to attract people to your radio advertisement, focus on a single message, never use a boring list of features.

6. Intergrate a jingle to your camoaign

Developing advertising campaign not only on the radio? Use the same sounds and music in your jingles. Or you can even make a serial of spots with a developing plot. Let the audience get acquainted with you.

7. Reward the Audience

Radio is not necessarily a direct response medium, though some advertisers use it that way. Most listeners probably won't recall a phone number heqrd in the jingle or do what you ask them to do. But what they will remember is how you product will help them. Same as a joke, your definitely best radio spots has to end with the resolution of a humorous situation or some final bit of information that helps listeners use the benefits of your product. Praise the audience.

Source: http://www.articlesbase.com/multimedia-articles/7-brainblasting-tips-to-make-your-radio-jingle-work-636601.html