Web-video Campaign Creation 101

Everyone knows what television is, how long they are and what the different formats and styles, ranging from the purchase of detergent ads hard to sell the software sense of material well-being. Most people, especially those dependent on the late night television also recognize the standard infomercial format with the more familiar-enthusiastic, heinous pitchman, the ebullient paid shills, and manufacturing, magic demonstrations. And of course, let us not forget the news "But wait there's more! Call now and get more? "There are several ways to ship a marketing message effectively, and this is not one of them. What is a Web video commercial anyway? Maybe it is fair to find us, but I am more and more customers open to the idea that the commercial web need to be something different, something fun, something informative, and especially something memorable. It is not to create something viral for the sake of being viral, but rather something that is worth the time and effort to sit through. If you start your project video of a television mindset you are going to lose a lot of money on bad ideas and costly than production costs add nothing to the delivery of a message memorable. Big production costs can help to raise the profile of the video producer or feed the ego of the executive suite, but they rarely sell more things. And worse still produce a generally cause the client to reduce the number of videos created for the campaign. A video doesn? T have the same lasting impact as a series of videos of the same theme and message. To use poker legend Scotty Nguyen favorite expression, "This is the campaign, baby!" So, without further preamble, here is the video Web-Creation of a campaign 101. Web-Video Creating a campaign 101 - The Plan1 Define FocusYour message should be focused on a single idea. If you try to cram everything you can do, or offer, in a video presentation that we made every dilute your message is the basic element that makes you different and superior to your competitors you are above the competition, are not you? One of the reasons some companies have such difficulty with this concept is that they have been trained to focus on the features and benefits old justification. This is a game that I guarantee you lose unless you are the biggest, best-funded and most ruthless fierce business in your industry. Perhaps that describes you and your business, but it is unlikely. For small and medium enterprise think it is the path of success, to read the book by Sergio Zyman, The End of Marketing As We Know It. " Mr. Zyman is the former head of marketing for the Coca-Cola Company and the guy responsible for New Coke. It is not that Mr. Zyman does not know how he speaks, but rather, there is only one Coca-Cola and I dare say most companies do not fall into the same category. Unless you are a multinational company, trying to run your business is a prescription for disaster. So if you should not be reciting a bunch of facts and features, which you should be focused on:-add emotional value. It's the key to hit a nerve in the psyche of your audience. Focusing on the marketing of your psychological advantage that you offer, and your competition will be left in the dust. 2 Build A BME StructureIf you want viewers to remember what you say and, hopefully, to respond, while videos have to tell a story that paints a picture in mind that viewers never forget . Without beating a dead horse, we simply can not throw up an animation with a group of chips points or a series of royalty-free images that have been used times more expensive than the premises in the district and hot 's expect to be effective. In order to effectively deliver your database marketing message, you need to structure your videos in the format of BME history. Quite simply, a story must have a beginning, a middle and an end. It's not rocket science, but it is a simple method that seems to escape many entrepreneurs and business managers. Your story must begin with a problem that you can solve; move to a level of frustration or exasperation, and ending with a solution; a beginning, a middle and an end. Now that was not so hard, was it? 3 Create Signature Personality Why you watch some programs on television and not others? So that certain kinds of appeals to some and not others, but the success of any TV series is based on what the public has with certain characters. If you like the characters on "CSI" (Los Vegas) I dare say the characters on "CSI Miami" is a complete turn-off and perhaps vice versa. The point is your brand, whether represented by your company or a product in particular, must have a defined personality. What personality as the difference between the Los Vegas and Miami CSIs is sure to generate both positive and negative, and that is good. If you think you should generate positive feedback for your campaign, you will never be a successful marketing because you never say anything memorable or interesting. Some people absolutely hate David Caruso but that does not stop those who, like him, to make his show a consistent top ten categories interpreter. 4 Create a dialogue that ResonatesIf you want a web campaign video produced for affordable production budget that you have exceeded the old bromide followed by the traditional television industry and the film-show, do not tell. First, being always more expensive than say, and it lacks the nuance and sophistication of communication across the face and voice of a human being. With apologies to all the aspirants John Woo, the words have a meaning, the word Indeed, people sell products. We are a business, not a film or television program. There are similarities, but there are also differences. The scenario is the key element to the point of delivery of your message and the creation of this brand personality we talked elusive. 5 Add appropriate Memory PromptsSo now that we have increased our psychological value-added structured our story with a beginning, a middle and end, our signature personality, and a scripted dialogue to present it all, we have now needs some improvement . The success of a campaign Web video is certainly not a PowerPoint presentation brought to the video nor should be one of those overly produced television ads companies like the car. Transmitting the message about connecting with the public all, which is why the script and the choice of presenter is critical, which brings me to the point of using the company president and sales manager Door floor--forget it. This is a bad idea, a very bad idea. Firstly your sales manager will probably work for competition in a month or two and others that the president's spouse, nobody really wants to listen or watch him, much less be convinced of all they have to said. The actors and voice-over talent how to look, and how to deliver a line, it's what they do. Depending on what the scenario is presented, there are certain techniques that can contribute to a campaign to connect with his audience. Music can be an important factor in improving the memory retention, but only if used properly. The caution that I expressed royalty free imagery for royalty free applies to music. One of my favorite Web campaigns is the Christmas Wayspa.com series. This series of video commercials is extraordinarily funny, and I think effective, but the slogan is the famous "F-word" and that will definitely turn some people. The music they used as their signature theme emerged recently on a new advertising campaign Christmas for a local chain of jewelry stores. As I watched this commercial played twelve times during the evening, all I could think of was the slogan Wayspa.com. Not exactly what the middle of the road, not offense retailer is trying to achieve. The music has a tremendous psychological effect on the viewer, it provides mood, enhances the personality, and if classified in the presentation may highlight some key points which will be rooted in the memory of viewers because of the musical accent. Another great use of music is like a beacon of signature logo, like Intel familiar tag that accompanies each of their appearance or logo of the famous three-note NBC sound tag. Voice of credit are another way to create the character, personality, memory and development in a video presentation. Cutaways pictures or mounts appropriate, or screen text also calls on effective ways to improve memory retention of a presentation. All of these techniques enhance and emphasize if used correctly, but if misused, as is often the case, they will remember for all the wrong reasons. 6 Be bold or Save Your MoneyThis is the Web we are talking about an environment where it is essential if you plan standout heard, let alone have an impact. You can not, I repeat, you can not be coy. Making bold or forget. Unless you are a deep pocketed more multinational pulp and market share while the ideas you have to make a statement, clearly and decisively. This is the only way, if you want to succeed on the Web. Being fat may seem like alienating some potential customers, but what he is really doing is qualifying prospects. 7 Create Campaigns Not AdsHow do you know if you have found a good concept that will be effective marketing or web advertisement? If the concept "legs" meaning that you can roll with this idea in a minimum of at least six different presentations similar, but you know you have something. It is taken for granted that everyone understands that you can not make an announcement once and it is successful. It should also be understood that you should submit your concept in various configurations to maximize its ability to remember and to penetrate the Web disorder, not to mention the need for investment to be profitable. After all, the most difficult part of developing a marketing campaign is to reach those who have the legs. Why waste a good idea of a one-shot effort, when you should be milked for all it's worth. The End I have Web-Video Creation Campaign 101: seven simple steps that will give you a shot at an effective marketing campaign.
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