Friday, February 1, 2008

Stop Scavenging For Your Customers And Attract Them to You

Its said that 97% of all Internet business endeavors fail miserably within the first year of operation. The reason for this massive failure rate is nothing more than a lack of education. People do not spend the time necessary researching effective marketing techniques. They go into their business without understanding how to run it - and they fail. That's the bottom line.

Internet businesses are real businesses in every way. Millions of people join MLM programs every year. They're motivated. They are sure that they will be the next Internet millionaire. And then they fail. They don't understand why. They tried and they tried to attract visitors to their sites and convert them. After spending thousands of dollars in hundreds of hours of effort, they give up defeated like a whipped dog.

If you want to experience success on the Internet, you have to stop trying so hard to attract other people. Make yourself attractive instead. Give them what they want. Then they will flock to you. Learn the techniques of Attraction Marketing:

1) Attraction Marketing techniques make the customer come to you. That way they feel no pressure to buy, join, sign up or take any other action at all.

2) Internet surfers are looking for valid and relevant information. They want to learn things. The foundation of Attraction Marketing is to supply them with that information.

o Establish yourself as an expert

o Provide fresh, accurate and relevant information

o Don't make them feel pressured

3) Employ strategies utilizing web 2.0 technologies.

o You have to do your research. There are as many ineffective marketing techniques as there are effective ones. Weed them out.

o Blogging, article submission, Squidoo lenses, social networking and forum posting are great topics to start your research on.

4) Implement a system so that your prospects can get to know and trust you.

5) Make yourself and readily available so that they can easily contact you when they are ready.

6) Don't expect overnight results. Developing passive income is a procedure that you must commit to for the long run.

7) Advertise, Advertise, and Advertise! Get your name everywhere on the Internet that you possibly can. Use offline marketing techniques as well. Live your business. Be your business.

Remember always that the foundation of Attraction Marketing is the provision of valuable information for people to learn from. This establishes you as a trusted expert in their minds. Plant the seeds of trust and then fertilize them so that they can grow into strong entities. Attract your prospects to you. Don't chase them. This way, when you are contacted, it is from pre-sold prospects that are ready to join your already trusted program. Prosper!


Source: http://www.articlesbase.com/multimedia-articles/stop-scavenging-for-your-customers-and-attract-them-to-you-319973.html
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