Website Content - Its All About the Why?

Each week, I ask you to search Web sites and owners say why they did not get the results they want. Some of these sites are simple brochures, others are e-commerce catalogues, and some are directly-mail pitches reminiscent of the style of old mail-order magazine subscription schemes covered on the Web. Some have integrated do-it-yourself audio and video and some have even had this professional media produced; results still stink. Why? "Close 'is always found in' The Why'Certainly part of the problem stems from a very narrow definition of what is a site: laying your site in terms of a brochure, catalogue, e-commerce site a blog or doorway, you're falling into the trap of focusing on "Pages" rather than "Why". This emphasis on "The What" is exacerbated by some search engine optimization techniques for traffic, no branded product, sell services or to convert the traffic into customers. Do not get me wrong, traffic is important, but converting that traffic into paying customers is more important. Even the best brightness and optimizers search engines will tell you that their job is to deliver traffic not orders - Closing of the transaction is your job, and anyone who tells you that the closure can be done through some automatic - never touched by humans - hands method is simply nuts. What you want to be careful search engine tactics and is the second highest rate of media is being done in the manner effectively deliver your marketing message, to tell the story of your company, to create a memorable brand image, and especially to generate the profitability of client companies. Web-video presentation is a marketing StrategyIf you pay no attention to what happens, you must be aware of the passage in Web-thinking and acceptance of Web-video as a fundamental element Web-marketing tool. But like most things, there is a good way and a lot of bad ways. Web-video presentation is a marketing strategy that strength and power comes from its ability to overcome the Web natural sterile, isolationist environment, including verbal and non-verbal human elements that effectively deliver bold, well-designed memorable messages. Then a Web-video campaign cure anything wrong with your company, or even your gaps in services sales, of course not, but the right message based on the 'Why' using cost effective presentation techniques can position your company, your brand products, generate sales and leads. Do not deceive you: you and your sales staff must close the sale. Do not expect to sit back and count your profits while your site is your business by default. Autopilot May work for sites that sell branded items and goods at the national level supported by millions of dollars in advertising, but unless you fall into this category, it is time for real. A new website ParadigmHere a new way of looking at your site and if you "get" you'll be able to redesign your site and reinvent your business in a manner that is recalled and you initiates the action of your target market: Home of your thinking site as a stage and all content on the players, you live to deliver your message and tell your story in a memorable way to a breakdown audience.So leave this site-model presentation and analyze how it meets your needs marketing. Your site is a StageBusinesses who want to use their website as a vehicle for placing on the market, from thinking in terms of simple digital print media. Equally damaging is the over-reliance on search optimization or technical solutions which have little or no connection with the marketing main objective is to provide a memorable message that initiates the action from the public. Knowing the age, sex and hat size over the past ten thousands of visitors to your site May impress some, but reams of statistical information about your visitors does not necessarily mean that you know this means that the data or how to use it effectively. In the same vain, tons of traffic generated by the last SEO manipulation does not necessarily translate into business. Start to think of your website as a stage, a presentation and performance platform that enables your company to present your message to your audience in entertainment, information, and so memorable. Tell your story in a memorable MannerThere are several ways of presenting what you do and why the public should take care, but the most effective way is to provide this information in a format history. When people come to your site, they will put to the test, to try any thing you present to see if it is relevant, convincing, and if it resonates with their needs. The article, "Evidence of assessment in decision-making complex," in the "Journal of Personality and Social Psychology, 'by Pennington and Hastie explains when prosecutors tell their version of events to a jury in history-format they are able to achieve a 78% conviction rate, while lawyers who do not use a story-format to communicate to juries only get a 31% guilty. When visitors come to your site, they will test your Web-business life. Communication is all about memorable PerformanceEffective communication campaign begins with the concept. If you do not have a well-defined concept which focused on "why someone should take care factor", your communication will be muddy and irrelevant. Too many marketing campaigns to do too much, and in an effort to get your money's worth to say anything and everything that comes to mind. Unfortunately, everything that you really do is confuse people and your core message never heard, much less understood or remembered. You must presenters professionals who know how to use both verbal and non-verbal performance to get your message, and of course, you have to give presenters a script is well written, entertaining and informative. Actors and professional voice-over talent make infinite subtlety, nuance and meaning to cleverly written scripts. Add sound effects, custom and signature music a little post-production and improvements that you have a memorable presentation. What you do not need is complicated, accessories and places that raise the cost of production. The Web is not television, and it is not necessary to absorb inflated according to the advertising agency cost-plus pricing costs little to strict efficiency. Dear film style productions are simply not necessary and lose their impact when delivered in relatively small Web-formats which should be easily integrated with additional safeguards material used now more details and answers to frequently asked questions . Last but not LeastWe can learn a lot of children, not the least of which is their tireless search for the answer to the question "why" of things. We often forget that this is the central issue in our lives, and it is only after we were informed by parents, teachers, bosses and many other authority figures to stop and do this that we are told that we sublimate this need and replace it with the much less significant and convincing "Pages". But if we, traders can put our faith in the delivery "Why 'using the most people-friendly techniques of verbal and non-verbal communication digital, we learned how to make a convincing memorable Web - marketing presentation.
Source: http://www.articlesbase.com/multimedia-articles/website-content-its-all-about-the-why-362011.html
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