Google Mobile Image Ads: Foray in Mobile Advertising Market

Mobile phones have proved an excellent tool for Web advertising. Given the ever-increasing range of mobile users and mobile advertising companies, Google has forayed into a new area graphic ie ads on mobile devices. Google recently announced the launch of mobile ads. The image ads will be automatically displayed on the screen when you open the browser mobile phone. They resemble the image standard for desktop ads on Web pages, but their dimensions have been modified to fit on mobile screens. The mobile ads are linked to a mobile web page, keyword-targeted, and are cost-per-click basis.Advantage mobile allThe ads serve a tool branding for advertisers and have yielded positive rate clicks. Only one ad per page will be displayed will also benefit advertisers.They are also beneficial to publishers, offering greater flexibility. Publishers can now choose to display ads, text ads, or a mixture of both. The publishers who are already in service AdSense for mobile content, just need to update their code to activate AdSense ads on their mobile image site.Mobile ads provide mobile users a new way to interact with content mobile. The targeting contextual ads will be relevant. Only a moving image ad per page to ensure uncluttering the ad and better readability of content.Service mobile ads are currently available for advertisers in the following countries: Australia, Austria, Belgium, Canada, China, Denmark , Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Korea, Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, States.Mobile and advertising marketThe number of mobile phone users in the world is estimated at 3 billion in 2007, and will affect 4 billion in 2008. It should be noted that the total number of computers, including desktops and laptops, are currently estimated at 800 million globally. The figures explains himself increasingly the scope of mobile users and mobile advertising. How mobile ads are beneficial can be estimated from the statement made by Google CEO Eric Schmidt? They are twice as profitable or more non-mobile ads because they? Re more personal.? According to forecasts by Strategy Analytics, advertisers should spend $ 14.4 billion by 2011 on mobile media compared to $ 1.4 billion increase last year.
Source: http://www.articlesbase.com/multimedia-articles/google-mobile-image-ads-foray-in-mobile-advertising-market-433504.html