Free To View Internet TV Stations And Advertising

When it comes to business models and find ways to make money to finance his television station over the Internet, I strongly suggest you look for payment of 2 point of view and subscription revenue models.The because the revenues Advertising is so difficult to get or to obtain in sufficient quantities to finance the production of new video programs and video streaming video or download costs.The result is that Internet TV IPTV or as some call it is becoming the province of the main channels, primarily use that income derived from any advertising or subscriptions or in the case of the BBC in the UK, license fees collected in agreement with the Government, to finance its Internet presence.Why is so difficult to obtain advertising revenue? Well, it is difficult not only for TV stations over the Internet, but also for many small satellite TV channels. The reason is the way that advertising on television is measured, and the structure of advertising industry.In the UK advertising on television is measured by Barb, which uses a sample of 5000 households and measures for the account of viewing habits of its occupants, and that the weights viewing figures give up the estimated national audience. For a small channel which costs 40000 a year to be included in the tab panel.In U.S. advertising on television is measured by AC Nielsen, using a sample of 5000 households that have been wired with "people meters" that track was and what program you're watching. Once again the audience figures are weighted based on the sample to give an estimate of national audience.So, the information is fed again overnight tells Pepsi and Procter and Gamble which is estimated to say, 5 million people saw CSI, and these people were mostly mid-market men aged 35 - 45. So if you are not included in barb in the UK or by Nielsen in the U.S., as far as advertisers, advertising agencies, specializing in media and buyers are concerned, no! Now, if you're not in the business which may be a surprise for you to discover that most of the company with advertising budgets not "buy" their direct mail, is typical of his advertising agency or a specialist in media communication to the buyer in them.Getting work for advertising agencies is pretty bad, but when you have to try to launch a specialist in media buying agency that is hard! The point is that the purchase of media agencies have to buy the best publicity campaigns for their clients that they can, and Barb and using Nielsen ratings as "currency" to do so. And then there are audited by auditors specialized media that the media evaluate its purchase. Hence, must have rock - solid numbers to prove who made the right decision.The another thing to remember is that these people are used to buy ads on programs with audiences of millions, or even a large independent Internet TV Station have trouble get anywhere near where that.So turn, assuming that go as far with its data stream (which may be, you can be polite, "massage" and are not independently verified , And an audience of, say, 10000 spectators a day, you are more likely to happen 5 minutes and then shown the door! Also need to consider the true nature of online advertising. Most online advertising se basa en pay per click rate for advertising Google AdSense, or banners (with a single click tracking) high traffic on the websites of high traffic is equal to 1000000 people a day! and the advantage is that you know directly the number of clicks you get, and what your conversion rate is to achieve a sale, and its cost per sale. Now I, this is not really advertising, as its most direct marketing, and certainly not long ago to build a mark as a traditional television, newspapers, posters and radio advertising, but is that media buyers reference.Is framework of a solution and there can circumvent these issues. Well, yes, but these are not solutions fast and we must work on them.
Source: http://www.articlesbase.com/multimedia-articles/free-to-view-internet-tv-stations-and-advertising-521816.html