Market To Them Until They Buy Or Until They Die

Your prospects are inundated an estimated 2400 to 3000 advertising messages every day. No wonder it is difficult to get their attention. The old adage is true: "The squeaky wheel gets the grease." For those to young to understand that old adage, it refers to the settlers while crossing the desert in their cars were covered. The wheels of the cars needed to constantly greased to function properly. The only way to the colon knew when to add the fat was when the wheel squeaked. And to save time and cost of the grease they greased the wheel squeaked. To get your perspective attention in the midst of all your competitors, you have to be the squeaky wheel.Rule # 1 prospects contacting: Perfect Prospect: Sure you are going to host and try your best to sell your products and services every chance that comes through your front door, (or shall contact you in any way. attempted But only in this supplement or as I like to say, the marketing outside my normal aggressive marketing plan, your Perfect Prospect. Perfect Your Prospect is the prospect that you can make as much money and it is more likely to buy your products and services. perspective that the needs of your products and services to solve a problem for them, which you can market with the least cost (in time and money). As an example of a professional automotive sales salute and trying to sell to everyone who comes on the lot, but it wasting his time if he continually contacts, by telephone, e-mail, fax, etc. someone he knows not have the money or credit to buy a car. A simple exercise to determine your ideal prospect: 1. Make a list of all the quality you want your client to own and whatever the circumstances surrounding the client (such as distance and travel time). Do And as much detail as possible. Below is a sample of qualities on your list might include. Customize list for your type and size of business.AB Business Age type of product / serviceC. Income Education E. D. Place of the company Number of employees F. G. Need for Ability H. my payI. CompetitionJ. Etc.Make the exact list, and as long as you can at least 20 itemsE. Now, go back to your list and remove all the qualities that you seem unrealistic for your targeted market.Every time you vary from the list, you have to perfect your perspective because sometimes may not exist, you may have to work more, spend more money, and enjoy working with the prospect of less. however, the nearest And more often than not, you may your stay a perfect perspective the most profitable and happy, you be.Rule # 2 prospect contact: Contact your value perspective: You can contact your luck as many times as you want, as long as you give them information they will improve their business or residence. 90% of what your prospect receives you must have the value and not a selling point. search of articles in newspapers and magazines that will be of interest to them. Things on their industry, and their competition on them. send personal holiday greeting cards, cartoons in their interest, competition advertisements and tenders, and other of your newsletters, and advice that will help them solve their problems and needs. People are attracted to those they love, and they love those who help and look at them.Rule # 3 prospects contacting: Market up to them what they buy or until they Die: If this is your Perfect Prospect, it makes no sense to put an end to their commercialization. Once you start to invest your money and time, continue to invest, unless you discover you make a mistake, and they are not perfect your perspective. And do not feel bad about yourself when that happens, because it will. You may not be flawless in determining each prospect of being Perfect Prospect.Your your prospects will not tell you to stop sending the information if the information is of value to them. And if they do tell you to stop, do not. Phone them and ask them what kind of materials or, more precisely, what you can send them to be useful for them.And Rule No. 4 contact perspectives: I know that I have said, there were 3, but the 4th Give them is more than what they expect: It is so competitive in the markets today that the mere fact of delivering what you promised is no longer enough. You must provide more than the prospect attend. sorcerer This is not, and it is not rocket science. It is quite simple: 1. Perfect Prospect: just try to market your Perfect Prospect2. contact your prospect With value3. market them until that they have to buy or until they Die4. Give them more than they expect
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