Viral Marketing on a Shoe String Budget

A virus in the world, as defined by the American Heritage Science Dictionary, is a program that duplicates itself in a manner that is detrimental to normal computer use. Most viruses work by attaching to another program. The amount of damage varies; viruses can erase all data, or do nothing but breed. In the world of marketing, the virus is perceived very differently. It is our small Sentinel, carrying our messages anywhere in the world market. Anatomy of a virus internet marketing, and what makes' viral ', is also completely different from a computer virus. First, a computer virus depends on the interaction between a set of variables. There is no gray area, just 1s and 0s. A virus based on marketing triggering an emotional response of a man who interacts with the media. The level of emotion triggered favor is directly related to the probability that the virus is spreading. The largest number of people who have a strong favorable emotion, the faster the virus will spread in the social network.One of my favorite viral marketing campaigns was Burger King's "Chicken subordinate." It has created a wildly entertaining experience for visitors and laced with a bit of controvers, creating the perfect recipe for rapid awareness. If we inspect success factors for viral marketing campaigns, they can be divided into four main ingredients.1. - Internet access is the ideal way for a viral marketing campaign. Things are moving at the speed of light, the cost per print is essentially zero and the possibility of providing a user experience is possible. The campaign can be designed to be no obstacle to entry.2. Ease of transfer-via email, communication and transfer of the virus is simple and quick. Blogs and social networking sites increased distribution points for the media.3. Universal bait - The value of content is measured by the perception of persons subjected to the virus. If the bait used to lure a user to interact with the media is of great importance, the most proud of the user will be to pass it along to others in their network.4. Favorable emotional reaction-a negative response may also create a viral effect, however, as was learned by the subordinate chicken site, enough negative responses spread.By can stop the inclusion of these essential ingredients in designing a viral marketing campaign, a very low cost Message sales can be spread throughout the world.
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