What Is Brand Identity Marketing

If you have already purchased a product after seeing an advertisement for television, or if you've already had a jingle from a commercial stuck in your head, you've seen the power of the brand identity of the first placing on the market. The brand identity is defined as the desired perception of a product or brand in the minds of consumers, advertising and marketing agencies and work hard to achieve what their customers define as the correct perception of a product or brand. Agencies begin with a product, defined as something that is produced and function exists in reality, or simply the idea of a product, brainstorm and find qualities mark. These are the feelings, expectations, thoughts, associations and generated by a product. For example, a kitchen cleaning product creates very different thoughts, feelings and expectations that a bag of dog food. The kitchen is a view own kitchen clean, while the dog food creates images of healthy, happy dogs. Brands speak to the needs of the consumer or audience. If you have dry, damaged hair, you'll probably search for a shampoo that is specially formulated for your hair type. But who are you going to buy? This is where the concept of brand recognition among online account. If a product has been correctly and brand on the market, then you associate with clean, hydrated, healthy hair. You remember May commercial that you saw for the product or packaging May be aesthetically pleasing to you, or perhaps the jingle for the product is still stuck in your head. Anyway, you choose your product over all others on the shelf and put it in your basket, usually without even realize why you decided to do so. The identity of the brand marketing strategies are focused on the concept of the mark as a valuable asset. One brand, unlike a product, does not have the physical attributes. This means that the physical attributes of the mark must be shaped in the minds of consumers, sometimes even before seeing the real, tangible. May you have a clear idea of what XYZ is shampoo, based on submissions that you saw before you actually see a bottle of it in person. Maybe you remember the images of models in communication with the health, bouncy hair, or maybe it was the image of the poor woman with frizzy, fried hair that had hair like models by the end of a trading centre. Anyway, XYZ shampoo is on his way home, thanks to the power of brand identity marketing.
Source: http://www.articlesbase.com/multimedia-articles/what-is-brand-identity-marketing-438069.html