Even When it Works, Theres More Work

Suppose that an item has the same effect as you're waiting. The phones are ringing day and night. Both his business and his bank account are flourishing. Success! Now you can forget about that history and move forward. No no no insignificant if the item elicits a response or a huge response, you still need work. This is where most people do not understand the process. Because of its short-term objectives were met, stop in mid process and the abandonment of its long-term objectives. My first public relations firm specializing in representing clients in the entertainment field. We were once held by a young actress who perfectly illustrates this point. She had been a regular in a prime time television series. The series had been canceled, and I wanted to make the film more work. During the time that the series was on television, had received a mountain of press, including stories on people, the Los Angeles Times and Entertainment Tonight, but when I asked to see copies of video or some of its media, I just stared. She maintained there was none. While it had been in the series, the media exposure had fulfilled their work in the short term, its maintenance in the public eye, and that's all that had been affected. She never looked at his long-term objectives. The media coverage he has received is worth its weight in gold, but she does not see. You don? T need to be in the entertainment industry to learn from his mistake. When it comes to launch an effective and ongoing public relations campaign, which not only have to see the forest, but trees, grass and bushes, and all furry animals along the way.Copyright © Anthony Mora 2008For more information visit: www.AnthonyMora.com
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