Viral Marketing, Lets See How it Works

The 7 Elements of a viral video CampaignThe biggest problem most of the websites have is that they are instantly forgettable. They sell or say the same for hundreds or thousands of other sites, to an audience that is so quick click away-that a large percentage of its traffic never appreciated why they should buy anything or hear what it says. In order for a site or an advertising campaign to be interesting enough for visitors to stick around-or smart enough to be viral, should be sufficient to compel viewers promptly to stay, absorbing , And pass it on to friends and colleagues. This does not mean that the media has presented to be salacious or somehow socially inappropriate. Common viral videos of people doing silly things sophomoric video viral fuzzy perhaps for people with too much time on their hands but it's viral marketing or unbranded. Purpose viral video websites and campaigns this significant issue-based messages in the context of an entertaining experience worth repeating and distribution. In other words, you must have substance and style. On 7 Viral Video Campaign Elements 1. Engage: Grab Attention.2. Light: Provide Substance.3. Sophisticated: Create a Experience.4. Focus: Be Consistent.5. Entertain: Be Memorable.6. Resuenan: A Hit Nerve.7. Excite: bind Action.Corollary: Ideas prompt actions brand awareness and leads Deconstructing the case of some ClosedFor Cache is a huge leap of faith to accept the idea that something can be entertaining and meaningful at the same time. Apple Computer is a company that gets the concept, and if your Macintosh or iPod campaign, each shows all seven elements of an initiative of viral advertising. And these videos as well as work and perhaps better on the Web as they do on television. To convert a concept into an effective viral marketing campaign more than a flat rate of video that you need vision, courage and great creativity. In order to demonstrate to customers how such a campaign works, we have developed something called 'Cache Closed. "The campaign consists of a website that contains a series of two-minute videos that do nothing but submit ideas and concepts designed to help customers and marketing its brand. Not plots sales. No asking for orders, or anything else, just ideas presented in an offbeat, some would say bizarre, so entertaining. Is it for everyone, absolutely not, but we have a lot of text-based material on our sites that people and search engines can read or index. However, this campaign is targeting more enlightened creative business and marketing executives who seek to turn advertising in the content, not content in advertising. The creation of the mark and Hero Back-StoryMarshall McLuhan described television as a "half cold" and if that is true, the Web is a frozen glacier. But even the most arid landscape seems capable of maintaining some form of life, and video and audio that provides for life force otherwise the digital gap on the Internet. Is it not time to put aside the bulleted points slideshows, most often used, royalty-free, media, promotion of self-ego presentations, trodden, dumb-downed messages, insults and con-artist approaches the classic "but wait there's more? "copy. Whether on a website, a marketing campaign or both, you need to start with a concept. In the case of 'Cache Closed' concept is simple, the media is the message, and video delivered by a real person, introduced the marketing story better than any other format. Therefore, in order to tell the story effectively, we need to create a storyteller: enter our hero, 'Cache Closed. "Who's Cache Closed? No matter which medium we work in, which involves a wider audience is human contact, and the closest one can get to human contact on the Web is the video of a real person. In this case, our professional actor actually represents the creation of a binary, but using a real person rather than an animation or avatar, we have been able to instill some humanity and public participation in an emotional level. Before he wrote the scripts that we needed to invent this character. Below is the nature reserve history that was written originally as a voice-over introduction that was later removed, but the back story informed of the nature of the character, as well as press releases that were sent out the campaign, when it was introduced. The Cache Closed Back-story "Meet Cache Closed, building a digital manufactured from the remains binary data loss and find discarded in the ditch next to the information superhighway. Do not be fooled by how manic and strange behavior of this cyber-wack to do, and that it lacks formal subtleties and scholar-label its digitally-deficit disciples, but he has the benefit accrued to the foreground thanks to the free flow of information and spent long forgotten by surfer addict addicted to the Web and their associates.Listen closely, because behind the mad ravings of this slightly off-stage demented pixelated-paranoid is the wisdom that you put on the path to success of Web marketing. "Are the Elements 7 Viral informed the CampaignEngage The AudienceGrab attention. If you start with the idea that Web traffic is an audience, you stand a better chance to grab their attention and make a connection that will come to stick around long enough to hear his message. Cache was portrayed by actor Sean Kaufmann, who has great comic talent and videoing during which encouraged him to ad lib, which resulted in a great line of dialogue that we decided to use in introducing opening sequences for the campaign site Web www.cacheclosed. com. Upon entering the site visitors are presented with dramatic music and a series of warnings concerning the dangers of Internet viruses. The warnings are interrupted by an abrupt change of pace intervention of our hero with the line, "So, now that I have invaded the hard disk. You heard of viral marketing, now let's see how it works. "We grab our attention from the public, peak their interest, inform them of the contents, and demonstrate the concept, all forty-five seconds. Lighting and InformProvide substance. Despite all the non sequitur dialogue and oddball presentation techniques, each of the first videos that make up the site have a specific brand or marketing point. We understand that not everyone is going to get all the references, but for those who do, the target audience will be truly engaged by the presentation and reported its contents. Closed Cache shows how far they can push the concept of a talking head - do not have to be boring. Cache Closed For the medium is the message so much as the actual information. It informs and illuminates for those willing to take both contagious viral marketing and meaningful. Sophisticated in ExperienceCreate experience. Of course we could have presented the same basic content with a simple presentation in a clear and concise manner, but would have been uninspiring and instantly forgettable. We have written many articles, including it on how to market their products and brand your company on the Web, but we know that 70% of stakeholders, including people do not read. Every day I receive audio and video presentations made by companies, both professionally and DYI, and as good as the real information perhaps, the presentation of it is undistinguished. In marketing, is forgettable is the first mortal sin. If you're creating an experience of its audience than ever will be remembered no matter how important or potentially useful information. The concept of cache closure is a risk, but there is no reward without risk and reward in viral marketing is being remembered. According FocusBe. Marketing executives know that companies can not be everything to everyone, but hammering away at the same message in the same way you can create a scenario where the public feels he has heard everything before. The challenge is to keep your campaigns fresh and new at the same time, provide a focused, coherent message. Do not change the message, only that at present new and exciting ways. As strange as the cache campaign is closed, is still firmly in what we do and why. Whether we are developing campaigns for clients or ourselves, always focus on the basic concept that separates the customer or ourselves from the competition. EntertainBe memorable. Be bold. What gives cache makes sense, marketing concepts that are worth hearing time and attention because they inform and entertain at the same time: a simple idea que se basa en la creative application to make it memorable. Anyone can record a video and put it on its website, but how many can turn into memorable advertising content? That is the challenge. For the Web is an effective means of marketing must be more than a corkboard where millions of digital pushpin their business fliers. The Web is a means of communication and effective communication must be entertaining and enlightening. ResonateHit a nerve. The other side of entertaining is the need to connect with your audience. His message and his style should reach a nerve and a light bulb should go to their audience's head that says, 'give me. "It is not an accident that we have used the metaphor bulb to open each video segment. What makes the Web such a powerful marketing tool and brand is? S ability to communicate in a verbal, nonverbal, and metaphorical. If your marketing presentations are not communicating at all three levels then your missing a chance to resonate and connect with your audience, and that means lost opportunities and business. ExciteCompel Action. We all understand the need for a call to action, but how can you expect people to take the phone, e-mail, or fill in your contact form should not be turned-in his presentation. In recent years, Cadillac has lost much of its luxury status to foreign imports, but its recent trade with Kate Walsh driving a cherry red Caddy with the punch-line, "When you turn in your car, do you return the favor? "says it all, much more than the previous list of characteristics that recites. The commercial delivery both style and substance with hypnotically entertaining cross-gender appeal. Unfortunately GM introduced this commercial once. No. series, no monitoring, no campaign based on a tremendous focus, differentiating concept. The Web unlike television offers companies both large and small the opportunity to create significant marketing campaigns that excite, entertain and enlighten an audience looking for more. And that is what Cache Closed attempts to do. See for yourself in www.cacheclosed.com.
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