Branding on the Inside: Advertising on Social Networks

Everyone knows that the moving image is the most powerful communication tool, the world has seen, but it is the power to influence, inform, entertain and sell is growing as life moves online.What this giant leaps communication tool has had since its emergence in the 1890's. Since early "Nickelodeon" theatres, cinemas, television, Internet, mobile phones, video games and beyond. How different the world today is the world that gave birth to stuttering moving images little more than a century ago. Then, moving images, taken aback by the mere fact of its mechanical simulation of natural movement. Once people cue, just to see themselves' immortalised 'in the camera as in the film as leading makers Mitchell and Kenyon. Now anyone with a mobile phone can record video and upload it to YouTube and simple 'immortalise' friends freestyle dance ill-conceived experiment. This interactivity is the key. Today's society is not only fed, and food visually mass communication, but increasingly society is part of those images. The "virtual" world where people are, in societies with the infrastructure, choose to live. Gone are the village fetes, the current church, weddings, funerals and who were once the glue that small communities. Now, these communities are international and the glue that holds together is also internationally. Music, photos and online video sharing. 80% of UK households now have high-speed connection banda ancha, not to mention all public services such as cafes, schools and libraries also offer Wi-Fi access. The Internet has become almost as necessary in the developed world as the electricity on which it depends, without which government and business grinds to a halt. This means that ubiquity - such as books, films, television has been transforming influences in previous generations of the Internet - is where people live today.Some argue that this aa great leap forward, an evolutionary change. That this interconnected world through greater understanding of ourselves, and what unites us all. An opportunity for ending poverty, ending the war. Today we have the ability to view edit and distribute motion pictures in our pockets and we can all share our image of ourselves. We are all reflections of our greatest humanity. But as an advertiser you know that this kind of sublime power can only be exploited effectively if used without scruples for personal gain. We are between a stain of billions of fast-moving images. Our brains are trampled in stampede of media messages every day from all corners. We Wade, neck deep through a slurry of spicy advertising 'options'. But as the artificial visual environment has become richer, human beings have evolved to ignore the overwhelming majority of the images around them. This is the real evolutionary leap - indifference.So what messages are highlights from the visual clamor? How do businesses and organizations communicate their messages in this highly competitive market? How can we have such a huge market and reduce our own small patch of grass? The answer lies in knowing, and 'respect' your audience - and know where they spend their time. Where is your life? People are socializing, working, eating on the Internet. If you know where they are "live" - so do the web sites you visit? What things are of interest to them (for example - what is written in google or youtube?). If you offer your audience something that you really want to see, when you want, then you will be rewarded - with trust.The Internet is now the ideal medium for transmitting video messages to audiences, instantly and around the world. This is not the 'spamming' trick of knowing the name of someone and the feeling that in a written form. This requires a truly sophisticated - they really need to know this audience and they need to trust you. You need to give them what they want. In return, it expects its pros messages.The 'tame' these niche audiences are obvious, because instead of feeling as if your business is annoying pestering consumers with a service that does not want to receive, is given the gift of targeting a specific market that is genuinely interested, as well as its audience is working on its own schedule, in search of what they want, when they want it.Once that has crawled inside your audience there are unlimited ways for its influence grows, as a benign tumor. Encourage them to take part in the changes, so you'll have option of receiving more 'things'. Before that time will be Swilling by surreptitious advertising with a small amount of highly targeted entertainment. And do not forget your own employees. Where do you live? Are your friends? If you are going to check their Facebook account every 4 minutes at work, then there should also be present. There is no reason that his executive broadcasts, training, customer testimonials and video conferences and exhibitions should not be transformed into something new, exciting and visually stimulating the participation of its staff, and new technology that is love.This world changing and it is important to consider now tomorrow's world and how businesses and customers are transformed with the pace. Trade fairs and congresses are slowly losing their control as the speed with which the pedal through life becomes faster. It is increasingly clear that companies will have to evolve to stay in the game, because increasingly smart companies come together and establish their own innovative cards in the table.The big players are all aware and are not pulling punches. Fist CEO Craig Videocorp PLC, an advisor to many major brands, in an interview with New Hard Times magazine gives his take on the situation: "Before we only have Internet access in the eyes and ears through its halls . That was enough for us to suck out their souls, and we did that. "Then came the Internet and social networks. Now the Internet is like a needle that allows us to have within our consumers, in his bloodstream. Now we can move on and see them for the soul unless the vacuum left and put our billboards, on the right. "Billboards saying" we can do well again. Buy more of our things, is now the environment, and can be bought with one click. 'It is bright - mark on the inside. I sell anything to anyone now-I would just like to make friends with them on Facebook first. "
Source: http://www.articlesbase.com/multimedia-articles/branding-on-the-inside-advertising-on-social-networks-542594.html