Marketing Sin Made by Many, and How to Avoid it

There is no denying that the growth and popularity of e-mail marketing has been impressive. By 2010, Jupiter Research estimates that spending on this media will reach $ 1.1 Billion.Yet even with its increasing popularity, many merchants and business owners are committing a sin of marketing - focuses exclusively on promoting your product or service through emails.Here 's business because it "cost" next to nothing to send e-mail messages, some traders believe that their will most money.However campaign, while spending on marketing e-mail is lower, do not be fooled into thinking that most add to your bottom line. In fact, research supported by the legendary Gary Halbert reveals that the campaign by sending an e-mail often reduce the return on its investment by 20%. That means an offer of direct mail addressed to your list of generating 20% higher performance than the same offer via email. That is, print is alive and well.And because many of us deal with 'awash in the box "syndrome - direct mail effectiveness has never been greater. Think about it ... does not feel more personal, more special, more exciting to receive a letter in the mail or a delivery service to you, that an e-mail message in your inbox? You can keep it, write about it, and take it with you. That can not be said of email.Plus, there are all the other challenges get your e-mail message delivered to people with AOL, Hotmail or Yahoo accounts. So what? S does not enter the spam and the proportion of people who simply delete the e-mails because they are too tired to read them all.But I'm not implying that you drop the following e-mail campaign. Far from it ... What I am saying is that you can multiply the return on your investment and see the greatest success for the deployment of a multi-step that the campaign uses e-mail and print.Here 's an example of how to do this: Start by make it easier to sell in the first place. A low-cost multi-step that starts the campaign with e-mail to current customers works well with people who already adore him. In addition, since arrives by e-mail that you can make your offer seems more urgent.Next can set up a website that contains all the ingredients to make a strong sales ... title, proof, incredible offer, etc. Some of the people who do not buy directly from the e-mails with more information, make a purchase of its webpage.Moving right ... along a free report, inserts or ads in a newsletter printing, a package of direct mail, and for those who have not bought yet, a final follow-up call or letter to do the trick. Although I won? Go to the Nitty Gritty of that campaign, I promise you that effectively developed and implemented a number of steps on and off the city which was its benefits. They worked for a financial research firm known for what they more than U.S. $ 5 million in sales in less than 2 months.Email is a media tool. It should not be seen or used as their sole marketing strategy. Make one part of his campaign, not all shebang.Remember, what matters is not the cost of marketing, but the return on investment it gets.
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