Web 2.0 Marketing: Training for Brands' Big Events With Widgets

Talk frequently about the importance of widgets? How? A new form of advertising that anything with the current instead of against it, that of major disruptions of marketing dictated solely by the Internet widgets are proving to be effective in promoting and enhancing brand, to enable marketers to join in the conversations that otherwise might not be invited into.But leave? s suppose for a minute that widgets herring? T marketing.OK important, can I? Do not do that. What? S suppose for a minute that the importance of widgets to marketing is not yet known, that are emerging as the next new thing, being built in Buzz, but short on evidence. What? S assume that we are where we were a year ago. Or that every new platform, technology and development of distribution have been found. eBay, Amazon, Google have been there. Mobile, Video, Behavioral Targeting did their time. Virtual worlds, advertising, much of the media are there still.Whether the current marketing year Fascinations become the next Google, or deteriorate over the next PointCast is relevant to their executives and VCS. However, you should be? Not a question of Pentecost to marketers. Marketers must be equipped to dive into opportunities as soon as they discovered, after they have not been proven. Not because they can become marketing opportunities that have been lost. Trust me, if any startup suddenly is the brand marketing? S Holy Grail, will inventory and opportunity to everyone.Rather, marketers must participate in new opportunities, because even if they are not big events themselves, who are training for marketing? s big events, and for the past two years, the Freewebs sales and marketing team has been a teacher of track in this discipline area.Every needs of the practice, and not the level of experience that can be achieved without it. For example, Derek Jeter probably fields about half a dozen ground balls during a 9-entry game. That it does so with such aplomb is due to the countless thousands of grounders cracked dramatically affected his form during practice each season. Imagine if the only driving Jeff Gordon did other than their qualifications and competitive laps on the track of Nascar is shuttling their children to school and soccer practice in the family minivan. Or if Lance Armstrong took 11 months off each year and only rode his bike about 100 miles a day for 3 weeks straight during the Tour de France.These are world class athletes I? M, using as examples, but the analogy is valid. The clients I work with here at Freewebs? in the major film studios, CPGs, auto manufacturers, music labels, and financial services companies? are world class. If there were an Olympics for marketing, these people would be the medal favorites in each case. And if you? Not among them, you're competing with them for the same consumer mindshare.The problem comes when opportunities have to be Olympic quality to warrant attention. The analogy ends here because athletes can? Not only did they decide that? Ll make the Olympics. They have to train and qualify and prove their worth every step of the way. Marketers have a budget big enough can choose to compete in any arena, including only the elderly. But without the endless hours of training and practice and qualifying and simulating competitive environments, their chances for gold are very hamstrung.Emerging opportunities? in any medium? are an ideal training site. The marketing skills are sharpening there, by the nature of the "emerging" part of the "new opportunity", probably new skills, which marketers more depth and versatility. Imagine if Brett Favre could run like Vince Young. Or if Roger Clemens could launch as soon as a Tim Wakefield knuckleball. Or if Wal-Mart could make people love them as much as Prius. Domination.But pure practice takes time, and time is money. And when you're talking about advertising, everything is money. How do you determine how much budget to allocate to the skill-building offered through emerging opportunities? A ratio to consider is Mickey? S, who told Rocky the fight was languishing through a workout? For a 45-minute fight, you have to train hard for 45,000 minutes. For the calculations, for every $ 100K an advertiser spends on television, which should put $ 100 million in Life.Again Secondly, you can see the analogy is like lane dividers on the avenues of New York? more of a suggestion than a rule. Wannamaker might suggest half the budget will be devoted to new opportunities (which only would you do? I know that half). If only we can identify the parties in vain and make use.I better than postulate, however, that given the supersonic speed of media change, all resources do not contribute in any way toward the development of world-class marketing the skills necessary to compete within the new opportunities some day be regarded as lost. And some brands may remain on the sidelines, watching the race that should have won. The team Freewebs is dedicated to ensuring that win next time.
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