Digital Contents Exploitation

The Long Tail: Why the Future of Business Is Selling Less of Dwells of Chris Anderson it describes how the Web is contributed that the audiovisual products that do not generate a high volume of sales across the traditional means of exploitation find by a public determined for his marketing across the new means. Being indisputable that the integration of the contents in average these has grown spectacularly, the resultant models of business are of enormous magnitude. It is not of surprising, therefore, that all the implied actors ?the sector of the telecommunications, the own mass media, the technologies of the information and the companies of electronics of consumption? are immersed in digital contents exploitation (OECD, 2006).

Are the challenges that arise from the exploitation of these contents changed and to come both from the offer and from the demand of the customer. In this work there are described development condition of the involved technologies, the processes of management of the contents ?so much from the managerial environment like in Internet? as well as the customization that the user needs.

Finally it suits to do two emphasis that explain better the work that we approach:

· The enormous economy on a large scale that suppose the offers referred to our industry due to the potential derived from the contents in spanish (ASIMELEC, 2008).

· Sector of the contents and his exploitation on digital means like strategic field of research in the training and research in the Communication faculties with a view to the European Higher Education Area.

On this way, this study belongs to a works series of FONTA research group of Complutense University of Madrid, in order to study new information and communication technologies development.

Source: http://www.articlesbase.com/multimedia-articles/digital-contents-exploitation-652617.html