The Maitre D’ of Your Website

The Maitre d?
You have been advised by your advertising campaign management team to display a website presenter on your home page. ?Good idea? you think, ?Er, what would that be exactly??
A virtual website presenter on your website can be viewed in the same way as a maitre d? is viewed in an exclusive restaurant. Your maitre d? greets you at the entrance to the restaurant, instantly making you feel welcome, shows you to your seats, gives you the menu and then asks if you wish a drink whilst you decide on your order. A top class maitre d? may add ?Sir/ Madam this evening I would thoroughly recommend Chef?s smoked salmon and, perhaps, the white Bordeaux wine as an accompaniment? Similarly, your virtual presenter welcomes potential customers to your homepage and presents the key elements of your service or product. Using the very latest in interactive flash video technology, your virtual website presenter is preparing to offer your customers their recommendations, not of salmon and wine, but the products/services which would be most appropriate to their needs.
Virtual Top Quality Restaurant over Fast Food Diner
Your website video can leave your customers feeling cared for, cosseted and that their custom is welcome. Incorporating a virtual website presenter into your website can leave the impression that you are a top quality company that cares for your customers experience on your site and that you are aware that building a relationship with your customer is of major importance to your business and at the same time leave your competition looking like the equivalent of a fast food outlet. Just like a fast food outlet, your competitors provide their customers with their basic needs, albeit, the customers have had to do a lot of the work themselves.
Recommendations
Maybe you are still wondering what benefit a virtual website video would be to your company. You have implemented your virtual website presenter onto your homepage, you have led your customers, by the hand, through your products and services and they, in turn, have placed an order. You are, may be thinking to yourself, our competitors still get orders, still get customers etc. Now is the time to consider what is in it for you. Looking at your business as though it were the equivalent of the top quality restaurant, who made your customers feel valued and appreciated, whilst still achieving your goal of selling your food, and then viewing your competitors as the fast food outlets, who do, indeed, feed the customers but make them find their own way about and leaving them with no sense of their custom being valued. Ask yourself, who would you recommend to potential new customers?

Source: http://www.articlesbase.com/multimedia-articles/the-maitre-d-of-your-website-661290.html