Auto Repair Advertising - Stop Price Shoppers - Friends Don't Let Friends Do Coupons

Most of our customers in the automotive repair shop had been in business for more than 10 years. The working hypothesis is the heart of their work they provide car repair service for consumers.I think everyone can follow the logic: Good work = stay business.Why are not too busy as they would like to be? Perhaps a better question is: Can you change a flat with a spatula? I hope the answer is no. Because changing a tire with a spatula would be crazy. This is not the right tool for the wrong job. It would be like flipping pancakes with a tire iron or doing spinal surgery with a cantaloupe.So, on behalf of all the saints, vehicle repair continues to resort to advertising coupons? When we survey the stores for our program, we always ask what they are doing to bring in new business. More than 90% of the time, they tell us they use coupons.But what happens next even more blows our minds ... They start diatribe on the price shoppers.Auto Repair Advertising Tip # 1: Just Bought A house? Here is a Free Oil Change.Do you remember when you were a kid at school? What would you do if someone offered you a cookie? They tell me: "Here, eat, it is good!" What did you do? You watched and instantly the witness said, "What'd you do to her? Did you fall? What's wrong with that? If I eat these are the five people behind you are going to laugh at me? "You just knew there had to be something wrong with this witness. That's because freedom is too good to be true. Welcome to what your customers think of your free oil change / tire rotation coupons. They know you put those between them and drag hook in. And they know that you are going to try to sell to them. Even car repairs advertising firms selling these services admit that they receive the most customer complaints of automobile repair shops and their "welcome to the neighborhood" free offers.Customers expect a bait and switch. For them, handing them a free offer and try to sell other services is simply too like go to a meeting of the time to get free television. The only thought in the head of one person is as follows: "It goes through the presentation, say" no ", download prices and get the hell out of here!" Beyond the fact that the Using tactics like this breed mistrust; your shop now pay for the privilege of losing money with every car that passes through their front door.Auto Repair Advertising Tip # 1: Kill The Coupons.There are 3 major reasons for the majority of Apparente "Shoppers Price": 1: True price buyers represent 25 35% of all contracts anyway. There is no way to escape. If you have a business, you will see prices shoppers.2: The plethora of options combined with the public's perception. In most major cities, consumers are able to find at least 23 workshops in line of sight. And all this with the conviction that scams and rip-offs lay in the bay waiting behind every door ... They think they are going to get ripped off anyway, why not go to the cheapest place? 3: Using coupons and offering discounts as advertising tools. Nothing pure price attracts buyers that the call for a coupon. Moth. Flame. No other comparison. If you want to lower the price buyers, you must use the information rather than on the marketing pitch expects advertising.The Perfect Comparison: Coupon advertising is nothing other than begging. Conventional, technical status quo is equivalent to standing on a street corner with a cup of pencils and a sign begging those who manage to buy me, buy me, buy me. The problem is not that it does not work part time, but the volume of the exhibition and expenses for a 'yes' is freakish.Ask yourself this: even if that person does come, it really is a good score? It is not in your shop because somebody said something good about you. He came because you are cheap.Auto Repair Price Shopper Advertising-Quick Fix # 1: Become An Information ResourceStop using coupons and mailings free offer. They breed distrust, others perpetuate negative stereotypes industry, and attract the exact type of customer you do not want. Beginning promos and offering services based around something that makes you stand out from your competition.Auto Repair Advertising-free, powerful PromotionIn most markets, your store is frequented by a majority of women pilots. Roughly 98% of these cases, women feel they are being taken advantage of and / or be completely torn off.Why not do something to put an end to this situation? Where there is a problem, there's a solution. And if you were to offer free meetings where women can go to your store and you teach them how to avoid problems before they start? Who do you think benefits from that? Women. Your customers. Everybody. To spread the word, you must create a press release quality and ensure that each group in your area PTA earned a copy.Offer your time and information 100% free. They did not even need to bring a car. They learn how to ask good questions, which to follow, and respond to whatever they ask for. Do not even mention your money, your services, and / or because they are still in a car repair shop. Sell nothing. To do this, 1x per month, and you will be so busy, you might want to double your staff.Total Cost: $ 0. Total efficiency: infinity
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