International Long Tails

I? Have been hunting in TV ads online since September 2003. Duncan? S TV Ad Land was initially a response to requests for copies of viral advertising that were being used in my work on the generational change and popular culture. From a rank stranger who ventured my way into the advertising world, discovering how to write the provision for creative agencies, film and post production companies, sound and music, and the placement of media communication. As a blogger in my fifth year? M discover something about the Long Tail effect. Chris Anderson, editor in chief of Wired Magazine, first published in his thesis? The Long Tail? in 2004. He says that our culture and economy is increasingly away from a focus on a relatively small number of? Successes? at the forefront of the demand curve and toward a huge number of niches in the tail. The stories in Duncan's most popular TV ads for each Land global campaigns demonstrate that its effects continue long after the first version. EDS Cat grazing See Spot EDS Cat grazing was the announcement of the 2000 Super Bowl that hooked me into the world of advertising. There was something reassuring about the history of pastoralists cat out of his way of carrying up to the last cat in the city. Being a native of New Zealand and based in Australia, had never seen the Super Bowl or heard of EDS when I saw the ad for the first time in 2003. I was wondering if there are other gems like this are like and enjoy art. Despite the fact that Fallon and EDS have parted ways and the ad was removed from the EDS site, the ad continues to capture the imagination of people around the world, along with others in the series directed by John O? Hagan. Sprite Liquid Freedom See Spot Coca-Cola has been inspired musical imagination of viewers with "liquid Freedom," a spot filmed in Thailand and released in March 2005. A group of youths playing basketball in a sweltering hot day, plunging through what appears to be a court in a concrete pool. Almost three years later, is the soundtrack that continues to excite viewers. Human around the world, New York, two musicians commissioned to write two tracks: Benjamin Pacheco and Hugh Wilson. Wilson's version of "Falling Away", had people looking for more. The track appeared on the social network Limewire incorrectly attributed to New Zealand growing band. In 2007, Coca-Cola released the track of Wilson at its sites in the Netherlands and Germany, making the music available for user-generation video competitions. Super Nipples See Spot get a lot of visits to my post on the Super Nipples announcement, issued by Parfetti in Italy in 2003 to promote Vigorsol Air Action. The ad shows a partygoing beachgoer whose nipples are elongated by chewing an "explosion of fresh air." Italian responses ranged from disbelief and displeasure to the fascination. The campaign moved to other European populations to promote other product Perfetti, Frisk, with similar reactions. Australians discovered in the 2006 campaign, when the super nipples Mentos launched ice. Every time the campaign visits or news appears to be one of the five worst ads of the year, a certain segment of the population must find the ad again. And, of course, chewing gum young men concerned about their breath have a good chance of finding the campaign, while searching online for the nipples! Dove Pro Age Spot Watch published in February 2007, the Dove Pro Age television advertising campaign that included four women in their fifties and sixties, Chicago, London and Berlin posing naked, "too old to be an anti-aging ads. " The announcement did not make it in the air, except for the section of human interest in current affairs programs. The campaign continues its popularity on the Internet. I will never forget the reaction to this campaign. Hits to my site grew so quickly that my web host canceled my contract, leading to duncans.tv is offline for nearly two weeks, while I arranged another host. There may be something in the concerns about Dove sexualising women. I suspect that most visitors to my story about the campaign have come after the search of "naked women". But I? M continues to see the comments of women who are inspired by the campaign to feel positive about their bodies. Long tail of media surprised when I discovered that potentially classic campaigns have been limited to a narrow band of TV ads. In some cases? S because the contracts with the NSA provides for reimbursement placement online. But I? M more to do with the campaigns? Long tails? as the growing collaboration between customers, creatives, producers, planners and journalists in line.
Source: http://www.articlesbase.com/multimedia-articles/international-long-tails-574960.html