The Cutting Edge of Miami Video Production

Today information technologies and the Internet are driving things and becoming incrementally integrated in every sphere of life. People all around the globe browse through the Internet to find information, products and services. Business owners in their turn become seriously interested in online marketing and start offering their services and goods on the Internet, creating numerous websites dealing with their production. Nowadays everything can be bought, sold and offered online. The benefits of your company being represented on the Internet are evident. Choosing the right, most appealing and professionally done web presence is the key gateway to success.

As far as traditional ways of media presence such as radio, newspapers and magazines are no longer popular and effective, business owners start to turn their eyes on web video presentation. Therefore, the companies offering HD media solutions are getting more and more in demand among companies concerned about their successful and professional web presentation.

If you are looking for a video production company Miami, Florida, please welcome to the company that has shaken the world media industry owing to its creative and innovative video projects. High Definition broadband movies produced by BeanoVision Productions have completely and irreversibly conquered the hearts of millions of media experts and simple amateurs worldwide.

BeanoVision Productions is a relatively young, created in 2003, video production company in Florida, Miami. However, the company is rapidly developing and is now considered the most prospective and innovative all over the United States, with a large clientele all around the world.

BeanoVision Productions is always on the cutting edge of video technology. The company is successfully striving for the leadership on Miami video production market by exercising unique and creative approach to every project, large or small. Our team of highly professional video produces is always ready to assist you even in your most daring desires and offer only the highest quality service, using the latest High Definition Video, Photography & Web Technology.

We suggest 3 major video solutions to select from:

Business solutions


Television advertising


VIP event coverage

We offer 3D animation and graphic design, professional digital photography, appealing script writing, original music composition, the most updated and advanced technologies - all to make your corporate presentation, marketing DVD or web video unique and outstanding. Explore our immense opportunities to build your company?s brand and showcase it to the rest of the world! Well-crafted infomercial is the engine of your company?s promotion. Exclusive TV advertising is our long suit. Each kind of TV presentation from standard commercials, long and short infomercials up to video news releases ? becomes a powerful marketing tool and a real masterpiece in our hands. We will not only capture the customer?s attention but also make it almost irresistible for him to pick up the phone and start ordering. Turning potential leads into real buyers is a piece of cake for BeanoVision Productions. Professional HD video filming of corporate events, birthdays, weddings and other special events complemented by custom DVD packaging and duplication will not leave you indifferent.

Our professionals are working to make your website catching and appealing to your potential customers, to foster the dynamic development and sweeping expansion of BeanoVision Productions, and finally, to bring closer the day when we will proudly call ourselves the number 1 video production company Florida.

Source: http://www.articlesbase.com/multimedia-articles/the-cutting-edge-of-miami-video-production-617667.html

The Truth About Monopole Foundation; Two-hundred Holes Later

There is nothing scarier than digging your first monopole foundation. An augur pulls up and starts drilling a hole in the earth about five feet in diameter, and you have no idea what?s down there. Here are some ideas on what you?ll hit, and what it may mean.

Utility Lines

I?m hoping that you never forget to call to get all underground utilities located. Hitting a utility can be a very expensive problem. Or, in the case of fiber-optic phone cable, it can easily bankrupt even a moderate size company. Before you ever dig, call the one-call center for underground utilities in your market, as well as city hall to see if there are any minor utility lines that one-call does not have in their system.

I?m sorry to say that I have hit almost every utility over the years except fiber-optic cable and natural gas. Even if you get the utilities marked by the utility company, they often miss the target and you can still hit them while drilling. You often also hit utility lines that are really abandoned, but they scare you to death until you realized they are de-activated.

It?s always a good idea to stand by the edge of the hole you are drilling and look down it each time the augur pulls the drill out to throw the dirt off. You will see any utility line you have hit, or any water or other item gushing into the hole. Not that you can do much about it, but it makes you feel good when you?ve reached the bottom and not hit anything. If you are going to hit a utility line, except for a main transmission line, you will hit it in the first six feet or so. Since most monopole foundations require drilling to 15 feet or so, the pressure is off after about 1/3 of the way down.

If you hit a utility line, do not panic. First determine if the line is still an active line. Over the years, there have been millions of lines laid that have been replaced with newer, bigger ones. A 1930s water line has probably been replaced with a new, bigger one in the 1970s. If you hit a line and it is bone dry, it?s a good bet that it is no longer in service. If you hit a utility line and stuff starts pouring out, then stop digging and call the utility company. If you hit anything but fiber optic phone cable, then you will survive the hit, even though you are going to get yelled at. As long as you had the utilities mark their lines, and you do not dig where they marked, you should be O.K. on liability.

There are several utility lines that can cause extreme damage or death if you hit them, and you must be extra careful when digging near them. The first is natural gas. If you hit a natural gas line, it is very likely that it will kill the guy digging the hole, and the resulting fireball may burn down half the block. If you see gas meters in a line, and you are digging in that straight line between meters, then you need to double check your line locate. The same is true with underground electricity. If there is any question in your mind that you are clear, then don?t dig until you are 100% sure. Also look for small warning signs that may be on poles in the vicinity that you are digging that say ?warning ?underground gas line?. Even though you may be held innocent in the trial because you had the utilities marked, causing a major explosion and fire will tie you up in court for years, and certainly put an end to your billboard project.

Water

Even if you don?t hit a water line, your hole may start filling with water during, or after, the digging has commenced. This can be the result of high levels of water in the soil, or an underground aquifer. Most drilling companies can handle this problem ? but at an extra, significant cost. They put a steel pipe down the hole as they dig it, a process called ?casing? the hole. This keeps the sides of the hole from collapsing. The water itself will not harm the drilling machine. But you can?t drill in mud unless there is pressure on the sides to contain it.

In minor cases of water, a simple solution is to order custom-crete, as opposed to concrete, to fill the hole after you put the sign?s column in. You can order this dry, and the water in the hole mixes with the concrete and soaks it up. This process works really well in the right application, but requires an experienced concrete guy to monitor the mix and the amount of water. When you consider the fact that they build bridge piers under water, you can see that your project is not that big a challenge.

Occasionally, the sides of the hole will collapse near the bottom of the hole, due to water seeping in. This normally has no negative impact on the foundation, as long as the depth does not change. You just pour the concrete anyway. Effectively, you have a bigger foundation now, shaped like a bell. Some consider this a better foundation, since you can?t really ever pull it out of the ground.

Rock

Rock is very scary, because you can feel the cost of construction skyrocket when rock is struck while digging. Again, don?t panic until you get the facts together. Sometimes, the ?rock? is an old concrete slab, which can be knocked out in a few minutes with a jack-hammer. Other times, the rock is a boulder, which can be pulled out. And some rock is fairly soft, like limestone, and digging, while slower, can continue along just fine (although they are still going to bill you extra for it). The worst rock to hit is just that ? solid rock. It requires a special rock cutting blade on the augur, and very time-consuming methods of drilling tiny coring holes, and then expanding them. How much more will it add to your project? Many thousands of dollars. It all depends on how far down you got before you hit rock, and far you have to dig to hit bottom.

If you are terribly concerned with the possibility of rock, you can ask neighbors who have built buildings and fences if they hit any. Or you can hire a soil sample to be done, to determine if there is rock and, if so, how deep it is under the surface. These test are expensive, so I would consider them a last resort, unless the economics of the sign are so marginial that you would not want to build it it rock is present.
Other Items


There really is not much of interest in the hole normally. I always hoped for buried treasure, but never found anything of monetary value, unless you recycle old aluminum cans. I also never came across an ancient Indian burial ground, or Tutankhaman III. So the things I?ve already described pretty much sum it up.

Conclusion

Digging a hole is filled with uncertainty. But as long as you have had all the utility lines located, there is not much more you can proactively do except to stay close by and watch. If you see any evidence of utilities being present, even if you had a line locate performed, hold up on drilling until you get a second opinion. Unless you are scrambling to build the sign before the permit runs out, there is no reason you can?t wait one more day.

And if you hit anything, don?t panic (with the exception of fiber-optic phone cable, in which case you should just pack your bag and head for Mexico) until you get the facts. There is nothing out there that has not been hit before, and there are a million quick fixes to every eventuality.

So it will all be O.K. Dig it?

Source: http://www.articlesbase.com/multimedia-articles/the-truth-about-monopole-foundation-twohundred-holes-later-615562.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html
computer software

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html

Advertising, Now Thats Low

Advertising is not a highly regarded profession. In fact, advertising ranks just a notch above used-car salesman. Some would argue that it should be the other way around. No one in the ad industry will be receiving the Nobel Peace Prize anytime soon.

So why does the advertising profession get such low marks? Because as an industry, we deserve all the harsh criticism leveled at us. Throw the tomatoes. We need to do better. Every day we find new ways to let the American public down.

Let's be honest. Most ads are crap. They talk to consumers as if they are complete idiots. Ads are often condescending or unimaginative or obnoxious. TiVo exists because people don't want to sit through another barrage of erection cures featuring a middle-aged guy throwing a football through a tire swing.

Most ads reflect a make-believe client world where customers go ape-shit over everyday products like toothpaste and hammers. People can smell a fake a mile away, and they don't like it. Nobody really believes that buying new-and-improved laundry detergent is going to eradicate life's biggest problems. But the ad industry hasn't seemed to notice.

Some ads are misleading. One minute you think a celebrity endorses a line of crackers only to read on TMZ that Woody Allen is suing the brand for using his likeness without his permission. Or maybe you think that pickup truck can really tow 50 telephone poles until the third viewing when you see "dramatization" in small type.

Many ads are deceptive. Ever wonder why the voice-over guy talks so fast in the disclaimer copy at the end of the commercial? Maybe there's something he doesn't really want us to know. Like how much those cell phone minutes are really going to cost.

Here's a thought on how advertising could move up a few notches: Tell the truth. Tell the truth in a way that inspires rather than dulls the mind like a double scotch. Tell the truth in a way that reflects real life, not an advertiser's pipe dream. Tell the truth in a way that gives customers credit for their intelligence, rather than treats them as if they all have room temperature IQs. Remember that consumers appreciate creativity. They like to laugh. They can put two and two together.

There are still some shining examples of what advertising can be when done right. I think of the Mac commercials that show the personas of Mac and PC. The Mac work is smart and simple and clever. It communicates a clear point of difference. The commercials are usually as entertaining as the television program I am watching.

Unfortunately, Apple is the exception. And things are only going to get worse. Because advertisers have discovered they can run ads everywhere. You might see a jewelry ad on the bottom of a shoe bin at airport security. You might see a logo for vitamin water tattooed on somebody's shoulder. Soon the moon will be up for sale. Time to run.

Source: http://www.articlesbase.com/multimedia-articles/advertising-now-thats-low-596508.html
live theater

What Do You Know About the Second Fastest Growing Medium?

Quick - what's the first word that comes to mind when you hear outdoor advertising? Billboards, isn't it? Well... while there's no correct answer, if the "B-word" is your go-to comeback when asked about outdoor advertising, you may be a bit behind the times.

So much more than billboards

Don't get me wrong. Billboards are fabulous - their mere size commands attention and they were outdoor's star for well over 100 years. But today that star must share advertising's stage... and billboards are just part of the out-of-home cast. In 2008, outdoor advertising is so much more than billboards. The industry has grown in size, scope and uniqueness, captivating new users with an endless variety of ways to grab attention and make a statement.

The landscape is thick with trends and ripe with new ideas, and it's no easy feat staying on top of the latest and greatest opportunities. In fact, you just might need a tour guide.

So little time, so many choices

What are they? Well, how much time do you have? Let's see - there are banners & wallscapes, building illumination, cinema ads, gas station displays, interactive window displays, mobile projection, scooter caravans, branded segway teams, shuttle bus programs, text messaging and Bluetooth programs, video display vehicles, walking billboards and wrapped smart cars. And that's just for starters... it's a veritable smorgasbord out there but that's both the opportunity and the problem.

Having choices is great but the key is how to blend them together to yield the perfect recipe for brand success. As any great chef knows, it takes discernment and just the right spices to turn a dish from good to great. This is no exception in the outdoor advertising world.

Let me give you some examples.

Newfangled one on one marketing

A recent program we constructed for American Airlines provides a clear illustration. AA was looking to get the word out about its new direct route between Chicago & Shanghai and it wanted to make a strong impression. So impress we did! Brand ambassadors dressed in AA sweatshirts & toting AA carry on luggage took to the streets to personally distribute 100,000 fortune cookies to business professionals with custom messages such as "Non-Stop to Shanghai on American Airlines, your perfect match". In addition, a caravan of scooters replete with backlit panels toured the city to perk interest and raise awareness. One-on-one marketing on a grand scale: engaging, informative and certainly memorable.

In another example, Nationwide Insurance wanted something truly unique to launch its "life comes at you fast" campaign and so in addition to the traditional fare, we offered up wrapped buses in 14 markets, eye-popping lenticular airport dioramas and a 30-story building illumination at Nationwide's World Headquarters in Columbus, Ohio, which lit up the skyline over 350' tall! All in all, this award-winning outdoor campaign was a great success and the client has been back the last three years for more.

We all know who's on first... but out-of-home is on second!

There's no doubt that the internet is the fastest growing media around, but many advertisers are looking for the personal touch and more 'wow' factor than the internet can deliver. And if the customer is always right, they are telling us something through the rapid growth outdoor advertising has enjoyed, even through economically trying times. It is, after all, the 2nd fastest growing medium. From street teams interacting with consumers to 350 foot tall spectacular projections - it's all out there.

So how do I get started you ask?

Experts Matter

It's rather funny that we don't think twice about hiring a personal trainer, a financial advisor or a wedding planner, but when it comes to how our ad budgets are spent, we foolishly think an expert isn't necessary. With hundreds of options to choose from and shrinking budgets, how you spend it matters and you'd be well served to find a partner with expertise in identifying and executing the best solutions for you. Not only will you save time and money but your ROI will soar as well.

One size does not fit all, nor should it - not when there are as many colors & flavors out there to choose from!

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Article Tags: Marketing, Advertising, Outdoor, Ooh, One On One

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Betsy McLarney is CEO of EMC Outdoor, expert collaborators in designing and executing outdoor media programs that deliver results. She brings the same interest in customer ROI to her advertising partnerships as she did to her investor clients when she served, in a former life, as portfolio manager for Mellon Bank and Wilmington Trust. You may also find articles by Betsy at TalentZoo.com.

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It’s not What You Spend, It’s How You Spend it

Show me a client who doesn't care about results, and I'll show you someone who's looking for a job.

No doubt about it, clients deserve to have some means of knowing whether their marketing/advertising investment is working, and what impact it has. But which means of measurement is best?

It's a tough call. While there are various metrics out there, not all are accurate, and not all are worthwhile. A smart agency can set the odds in their clients' favor if they do their homework from the start, before a campaign goes anywhere near the marketplace.

For starters, it's important to consider a client's marketing investment from a different perspective. Instead of asking "how much do the other guys spend," instead consider looking at the marketing investment in terms of relative relationships...the relationship between a client's ambition in the marketplace and their resource deployment. The greater the ambition, the greater the resource needs. More importantly, when you consider resources, don't just look at the budget; Also consider people investments and time investments. You can lay these out for any client on an "S" shaped curve. The greater the ambition for the campaign (i.e. transform the category vs. increase share by X%), the greater the required resources. (And yes, there is a point of diminishing returns to be considered too.)

Based on pre-defined metrics compared to their peer competitors, clients can appreciate the relative efficiency and effectiveness of their marketing initiatives against other players in the segment. This is a powerful data point. Looking at these variables, clients have seen upwards of a 20% lift in the effectiveness of their marketing efforts. The key to getting this 20% lift lies in how well the agency deploys their client's investment.

Agencies that look for, and invest in, both strategic and executional opportunities to do what hasn't been done before have the advantage. This requires a new way of thinking about strategy, creative and media. Silo-ing these critical components of a successful marketing program won't work. Strategy, creative and media are inter-related. The bar is simple: if it's been done before, it has less chance of accelerating the client's performance. And since the goal is always to help a client outperform their competitors, agencies would be wise to always be on the lookout for new ways to create inventive resource deployment. In the end, success is defined not by how much you spend, but by how well you spend it.

It's what advertisers instinctively know. And it's the best way to help clients better evaluate the effectiveness of our efforts.

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Howard Sherman is the Managing Director of Doremus New York, and has a career history of developing category-dominating strategies and integrating communications programs for brands across a wide spectrum. His responsibilities include oversight of all Doremus New York clients, as well as running the day-to-day operations of the New York office. You may also find articles by Howard at TalentZoo.com.

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The Client Relationship Autopsy

The client relationship autopsy is a delicate process and not for the squeamish, but it may be one of the most valuable exercises you'll ever undertake as a communication professional.

Why?! Why?!

Learning from the failed relationships of the past can be invaluable to building successful ones for the future. The more you know yourself and the dynamics of your client interactions, the healthier it is for everyone. The process will help you choose wisely when it comes to adding new clients, and it will help you glean insights for improving existing client relationships.

The Event

For whatever reason, at whoever's initiative, a client relationship dies. It could have been triggered by one or a combination of things: a mistake, misunderstanding, change of personnel, new agency infiltration, differing expectations, boredom, difference of opinion, billing dispute, definition of success, and the list goes on.

Step One - Talk To Your Team

Explain that as of today, the agency will no longer be working with Client X. While there may be an obvious cause of death, it would be a serious mistake not to look deeper. Remind them that this is a client the agency spent a great deal of time and money trying to secure - that when the team won the business, they cheered as if their country had just won the World Cup. Ask how they feel about how such a once celebrated relationship that had so much promise ended before its time - and possibly in such a gruesome fashion.

Cause of death isn't actually so much about the cause, as the reason. A person may have died from a virus, but how did he catch it? That's what we want to understand.

Let the team know you plan to more clearly identify what, if anything, about the relationship could have gone differently. Was it a bad match from the start? Did we not meet their expectations? Did they not meet ours? Where did it start to unravel? And if we recognized and acknowledged that moment of unraveling, could we have done something that would have made a difference? Explain that you look forward to their honest insights. Clearly underscore that this process is not about placing individual blame for the past, but helping the agency reflect and make improvements as necessary for the future.

Step Two - The Investigation

The former client isn't dead, only the relationship. That means you can call and ask to set up a meeting. I would wait a few weeks to let tempers, disappointment, and some measure of reflection find their proper place. Be clear about your intentions and the mutual benefits that may be gained by talking about your past working relationship. It may assist your former client with selecting a more appropriate agency in the future and help you improve your processes. If it has to happen by phone rather than in person, then it's better than not at all.

Use this meeting in large part to gather a sense of expectations versus results. Your notes from the meeting should be combined with employee interviews and a thorough review of the work product and associated client correspondence, including all billing letters. Only after reviewing all the forensic evidence can you begin the process of drawing conclusions and filing the autopsy report.

Step Three - The Autopsy Report

The autopsy report should include answers to the following questions:

Time of Death (When was it really over, not time of notification) Day the Relationship Was Pronounced Dead (Notification/Death Certificate) Genetic/Historical Influences - Chronicle of past client behaviors such as bad credit history or a pattern of burning through agencies. Quite frankly, issues you may have (or in many cases should have) known before engaging the client in the first place, but either ignored or minimized. The Match - Were you ever really meant for one another to begin with? It's important to know yourself and to carefully assess your new prospect, regardless of how much you may believe you want the business. If during the new business pitch, the prospect team members offer disturbing information regarding what they are like to work with - believe what they're telling you! A Review of Strengths and Weaknesses of Your Team - In large part, look at this in terms of how certain team members matched up with the client contacts, both in terms of personality types and industry sector. It's possible that personalities played a role, or you have a staff member who's terrific in some industry sectors and not as enthusiastic and arguably less effective in others; it may be helpful to take note. A Review of Processes - Many agencies can be very specific regarding how they like to work and are often "less flexible" in dealing clients who may want to work differently. You either find a way to be more adaptable in your processes or, if you find it crucial to function in a very specific manner, you should clearly articulate the benefits of your working relationship style and make sure it's a good fit from the beginning. Cause of Death - Did internal issues make the relationship susceptible to external influences? Was there any possibility of resuscitation between TOD and Notification? Identify the root causes of why the relationship went bad.

Once you've examined all the evidence and determined the cause of death, develop a set of strategic considerations and conclusions, and take action as appropriate. Develop your own version of the client relationship autopsy and make it part of your routine. Collect these reports and watch for recurring patterns over time. We all lose clients, but we can lose fewer of them if we choose wisely from the start and pay close attention to the relationship. Finally, don't wait until the relationship dies to evaluate it, but if it does, don't miss the opportunity to learn from it either.

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Article Tags: Marketing, Advertising, Client

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Leo Bottary serves as SVP, account director PR at Mullen, headquartered in Wenham, Massachusetts. He?s spent 25 years in the PR business and is passionate about the topic of client service. Prior to joining Mullen, he served as SVP, Corporate Practice and Director of Client Service for the U.S. at Hill & Knowlton. Leo also authors the blog Client Service Insights?(CSI/Season 2). You may also find articles by Leo at TalentZoo.com.

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Wondershare Launched New Product Movie Story

Wondershare launched new product Movie Story

September 28, 2008 ?Wondershare Software Inc. announced today the launch of Wondershare Movie Story, the new software product help to make DVD movie story and enables customers to upgrade to the latest version for getting the best user experience.

?Wondershare Movie Story is a easy-to-use yet creative tool to turn photos and video clips to DVD movie story,? said Tan, director of Movie Story at Wondershare, ?It offers a streamlined workflow that enables consumers to complete media editing and creation more efficiently ,so people can easily enjoy home movie making and share life memories treasure with friends and family on TV with DVD player or upload to video websites, such as YouTube.?

Wondershare Movie Story Features:

Add and Edit Content Easily

Add up to 1024 photos / videos in one slideshow
Make photos/videos look better with editing tools and special effects
Support all popular image/video formats

Special Effects that Amaze

Bring photos to life with motion effects
Choose from 200+ 2D / 3D transition effects
Randomize motion and transition effects for your slideshow in seconds

Customize Individually

Control timing for each slide, including transition & motion effects
Easy to customize a personalized DVD menu to match any occasion
Record voice-over narrations for personalized movie

Use Music to Set Any Mood

Create a soundtrack instantly by adding any MP3, WMA or WAV file to your slideshow
Use the built-in audio trimmer to crop songs and add fades
Mute the sound of the video to avoid chaos

Fast and Easy Show Creation

Storyboard / Timeline Mode gives you the flexibility to view your project the way you like
Timeline view makes it easier to control the timing in your show
Preview your project with a virtual remote

Share Shows Virtually Anywhere

Fully-integrated media authoring for DVDs / HD Video / VCDs
Upload your video on video website, such as YouTube
Supports NTSC and PAL for international playback compatibility
Combine both TV and PC playback on the same disc
Custom aspect ratio controls support 4:3 and 16:9 formats
Avoid TV clipping with integrated Safe Mode

Output Formats

DVD (Standalone DVD Player and PC playback)
High Definition Video (Standalone HD DVD Player and PC playback)
VCD (Standalone VCD Player and PC playback)
Audio Video Interleave (AVI)
Windows Media Video (WMV)
MPEG 1, 2 and 4

Pricing and Availability
Wondershare Movie Story is priced at $49.95 for Single-user personal license of the download version. Multiple-user license is also available on their official website. Besides, upgrading is free for Wondershare Movie Story registered users. For more information and get a free trial version, please visit: http://www.ourpix.com/downloads.html

About Wondershare Inc.
Established in 2003, Wondershare Software is a multimedia software company creating and marketing multimedia Windows applications for both business and home users. In this pursuit, the company was aware of the need for easy to use multimedia programs with reasonable price, its extensive software line enables users of all levels to edit, organize and manage their digital photographic/video easily and effectively, then share the masterpiece on website, TV, mobile facilities, etc.

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Article Tags: Dvd Slideshow Software

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Contact:

Jane Liu, sales manager of Photo Software Division

Wondershare Software Co., Ltd.

Tel: +86-755- 86219286 Ext:803

E-Mail: sales@ourpix.com

Website: http://www.ourpix.com

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