Sunday, August 31, 2008

Branding on the Inside: Advertising on Social Networks

Everyone knows that the moving image is the most powerful communication tool, the world has seen, but it is the power to influence, inform, entertain and sell is growing as life moves online.What this giant leaps communication tool has had since its emergence in the 1890's. Since early "Nickelodeon" theatres, cinemas, television, Internet, mobile phones, video games and beyond. How different the world today is the world that gave birth to stuttering moving images little more than a century ago. Then, moving images, taken aback by the mere fact of its mechanical simulation of natural movement. Once people cue, just to see themselves' immortalised 'in the camera as in the film as leading makers Mitchell and Kenyon. Now anyone with a mobile phone can record video and upload it to YouTube and simple 'immortalise' friends freestyle dance ill-conceived experiment. This interactivity is the key. Today's society is not only fed, and food visually mass communication, but increasingly society is part of those images. The "virtual" world where people are, in societies with the infrastructure, choose to live. Gone are the village fetes, the current church, weddings, funerals and who were once the glue that small communities. Now, these communities are international and the glue that holds together is also internationally. Music, photos and online video sharing. 80% of UK households now have high-speed connection banda ancha, not to mention all public services such as cafes, schools and libraries also offer Wi-Fi access. The Internet has become almost as necessary in the developed world as the electricity on which it depends, without which government and business grinds to a halt. This means that ubiquity - such as books, films, television has been transforming influences in previous generations of the Internet - is where people live today.Some argue that this aa great leap forward, an evolutionary change. That this interconnected world through greater understanding of ourselves, and what unites us all. An opportunity for ending poverty, ending the war. Today we have the ability to view edit and distribute motion pictures in our pockets and we can all share our image of ourselves. We are all reflections of our greatest humanity. But as an advertiser you know that this kind of sublime power can only be exploited effectively if used without scruples for personal gain. We are between a stain of billions of fast-moving images. Our brains are trampled in stampede of media messages every day from all corners. We Wade, neck deep through a slurry of spicy advertising 'options'. But as the artificial visual environment has become richer, human beings have evolved to ignore the overwhelming majority of the images around them. This is the real evolutionary leap - indifference.So what messages are highlights from the visual clamor? How do businesses and organizations communicate their messages in this highly competitive market? How can we have such a huge market and reduce our own small patch of grass? The answer lies in knowing, and 'respect' your audience - and know where they spend their time. Where is your life? People are socializing, working, eating on the Internet. If you know where they are "live" - so do the web sites you visit? What things are of interest to them (for example - what is written in google or youtube?). If you offer your audience something that you really want to see, when you want, then you will be rewarded - with trust.The Internet is now the ideal medium for transmitting video messages to audiences, instantly and around the world. This is not the 'spamming' trick of knowing the name of someone and the feeling that in a written form. This requires a truly sophisticated - they really need to know this audience and they need to trust you. You need to give them what they want. In return, it expects its pros messages.The 'tame' these niche audiences are obvious, because instead of feeling as if your business is annoying pestering consumers with a service that does not want to receive, is given the gift of targeting a specific market that is genuinely interested, as well as its audience is working on its own schedule, in search of what they want, when they want it.Once that has crawled inside your audience there are unlimited ways for its influence grows, as a benign tumor. Encourage them to take part in the changes, so you'll have option of receiving more 'things'. Before that time will be Swilling by surreptitious advertising with a small amount of highly targeted entertainment. And do not forget your own employees. Where do you live? Are your friends? If you are going to check their Facebook account every 4 minutes at work, then there should also be present. There is no reason that his executive broadcasts, training, customer testimonials and video conferences and exhibitions should not be transformed into something new, exciting and visually stimulating the participation of its staff, and new technology that is love.This world changing and it is important to consider now tomorrow's world and how businesses and customers are transformed with the pace. Trade fairs and congresses are slowly losing their control as the speed with which the pedal through life becomes faster. It is increasingly clear that companies will have to evolve to stay in the game, because increasingly smart companies come together and establish their own innovative cards in the table.The big players are all aware and are not pulling punches. Fist CEO Craig Videocorp PLC, an advisor to many major brands, in an interview with New Hard Times magazine gives his take on the situation: "Before we only have Internet access in the eyes and ears through its halls . That was enough for us to suck out their souls, and we did that. "Then came the Internet and social networks. Now the Internet is like a needle that allows us to have within our consumers, in his bloodstream. Now we can move on and see them for the soul unless the vacuum left and put our billboards, on the right. "Billboards saying" we can do well again. Buy more of our things, is now the environment, and can be bought with one click. 'It is bright - mark on the inside. I sell anything to anyone now-I would just like to make friends with them on Facebook first. "
Source: http://www.articlesbase.com/multimedia-articles/branding-on-the-inside-advertising-on-social-networks-542594.html

Saturday, August 30, 2008

Viral Marketing, Lets See How it Works

The 7 Elements of a viral video CampaignThe biggest problem most of the websites have is that they are instantly forgettable. They sell or say the same for hundreds or thousands of other sites, to an audience that is so quick click away-that a large percentage of its traffic never appreciated why they should buy anything or hear what it says. In order for a site or an advertising campaign to be interesting enough for visitors to stick around-or smart enough to be viral, should be sufficient to compel viewers promptly to stay, absorbing , And pass it on to friends and colleagues. This does not mean that the media has presented to be salacious or somehow socially inappropriate. Common viral videos of people doing silly things sophomoric video viral fuzzy perhaps for people with too much time on their hands but it's viral marketing or unbranded. Purpose viral video websites and campaigns this significant issue-based messages in the context of an entertaining experience worth repeating and distribution. In other words, you must have substance and style. On 7 Viral Video Campaign Elements 1. Engage: Grab Attention.2. Light: Provide Substance.3. Sophisticated: Create a Experience.4. Focus: Be Consistent.5. Entertain: Be Memorable.6. Resuenan: A Hit Nerve.7. Excite: bind Action.Corollary: Ideas prompt actions brand awareness and leads Deconstructing the case of some ClosedFor Cache is a huge leap of faith to accept the idea that something can be entertaining and meaningful at the same time. Apple Computer is a company that gets the concept, and if your Macintosh or iPod campaign, each shows all seven elements of an initiative of viral advertising. And these videos as well as work and perhaps better on the Web as they do on television. To convert a concept into an effective viral marketing campaign more than a flat rate of video that you need vision, courage and great creativity. In order to demonstrate to customers how such a campaign works, we have developed something called 'Cache Closed. "The campaign consists of a website that contains a series of two-minute videos that do nothing but submit ideas and concepts designed to help customers and marketing its brand. Not plots sales. No asking for orders, or anything else, just ideas presented in an offbeat, some would say bizarre, so entertaining. Is it for everyone, absolutely not, but we have a lot of text-based material on our sites that people and search engines can read or index. However, this campaign is targeting more enlightened creative business and marketing executives who seek to turn advertising in the content, not content in advertising. The creation of the mark and Hero Back-StoryMarshall McLuhan described television as a "half cold" and if that is true, the Web is a frozen glacier. But even the most arid landscape seems capable of maintaining some form of life, and video and audio that provides for life force otherwise the digital gap on the Internet. Is it not time to put aside the bulleted points slideshows, most often used, royalty-free, media, promotion of self-ego presentations, trodden, dumb-downed messages, insults and con-artist approaches the classic "but wait there's more? "copy. Whether on a website, a marketing campaign or both, you need to start with a concept. In the case of 'Cache Closed' concept is simple, the media is the message, and video delivered by a real person, introduced the marketing story better than any other format. Therefore, in order to tell the story effectively, we need to create a storyteller: enter our hero, 'Cache Closed. "Who's Cache Closed? No matter which medium we work in, which involves a wider audience is human contact, and the closest one can get to human contact on the Web is the video of a real person. In this case, our professional actor actually represents the creation of a binary, but using a real person rather than an animation or avatar, we have been able to instill some humanity and public participation in an emotional level. Before he wrote the scripts that we needed to invent this character. Below is the nature reserve history that was written originally as a voice-over introduction that was later removed, but the back story informed of the nature of the character, as well as press releases that were sent out the campaign, when it was introduced. The Cache Closed Back-story "Meet Cache Closed, building a digital manufactured from the remains binary data loss and find discarded in the ditch next to the information superhighway. Do not be fooled by how manic and strange behavior of this cyber-wack to do, and that it lacks formal subtleties and scholar-label its digitally-deficit disciples, but he has the benefit accrued to the foreground thanks to the free flow of information and spent long forgotten by surfer addict addicted to the Web and their associates.Listen closely, because behind the mad ravings of this slightly off-stage demented pixelated-paranoid is the wisdom that you put on the path to success of Web marketing. "Are the Elements 7 Viral informed the CampaignEngage The AudienceGrab attention. If you start with the idea that Web traffic is an audience, you stand a better chance to grab their attention and make a connection that will come to stick around long enough to hear his message. Cache was portrayed by actor Sean Kaufmann, who has great comic talent and videoing during which encouraged him to ad lib, which resulted in a great line of dialogue that we decided to use in introducing opening sequences for the campaign site Web www.cacheclosed. com. Upon entering the site visitors are presented with dramatic music and a series of warnings concerning the dangers of Internet viruses. The warnings are interrupted by an abrupt change of pace intervention of our hero with the line, "So, now that I have invaded the hard disk. You heard of viral marketing, now let's see how it works. "We grab our attention from the public, peak their interest, inform them of the contents, and demonstrate the concept, all forty-five seconds. Lighting and InformProvide substance. Despite all the non sequitur dialogue and oddball presentation techniques, each of the first videos that make up the site have a specific brand or marketing point. We understand that not everyone is going to get all the references, but for those who do, the target audience will be truly engaged by the presentation and reported its contents. Closed Cache shows how far they can push the concept of a talking head - do not have to be boring. Cache Closed For the medium is the message so much as the actual information. It informs and illuminates for those willing to take both contagious viral marketing and meaningful. Sophisticated in ExperienceCreate experience. Of course we could have presented the same basic content with a simple presentation in a clear and concise manner, but would have been uninspiring and instantly forgettable. We have written many articles, including it on how to market their products and brand your company on the Web, but we know that 70% of stakeholders, including people do not read. Every day I receive audio and video presentations made by companies, both professionally and DYI, and as good as the real information perhaps, the presentation of it is undistinguished. In marketing, is forgettable is the first mortal sin. If you're creating an experience of its audience than ever will be remembered no matter how important or potentially useful information. The concept of cache closure is a risk, but there is no reward without risk and reward in viral marketing is being remembered. According FocusBe. Marketing executives know that companies can not be everything to everyone, but hammering away at the same message in the same way you can create a scenario where the public feels he has heard everything before. The challenge is to keep your campaigns fresh and new at the same time, provide a focused, coherent message. Do not change the message, only that at present new and exciting ways. As strange as the cache campaign is closed, is still firmly in what we do and why. Whether we are developing campaigns for clients or ourselves, always focus on the basic concept that separates the customer or ourselves from the competition. EntertainBe memorable. Be bold. What gives cache makes sense, marketing concepts that are worth hearing time and attention because they inform and entertain at the same time: a simple idea que se basa en la creative application to make it memorable. Anyone can record a video and put it on its website, but how many can turn into memorable advertising content? That is the challenge. For the Web is an effective means of marketing must be more than a corkboard where millions of digital pushpin their business fliers. The Web is a means of communication and effective communication must be entertaining and enlightening. ResonateHit a nerve. The other side of entertaining is the need to connect with your audience. His message and his style should reach a nerve and a light bulb should go to their audience's head that says, 'give me. "It is not an accident that we have used the metaphor bulb to open each video segment. What makes the Web such a powerful marketing tool and brand is? S ability to communicate in a verbal, nonverbal, and metaphorical. If your marketing presentations are not communicating at all three levels then your missing a chance to resonate and connect with your audience, and that means lost opportunities and business. ExciteCompel Action. We all understand the need for a call to action, but how can you expect people to take the phone, e-mail, or fill in your contact form should not be turned-in his presentation. In recent years, Cadillac has lost much of its luxury status to foreign imports, but its recent trade with Kate Walsh driving a cherry red Caddy with the punch-line, "When you turn in your car, do you return the favor? "says it all, much more than the previous list of characteristics that recites. The commercial delivery both style and substance with hypnotically entertaining cross-gender appeal. Unfortunately GM introduced this commercial once. No. series, no monitoring, no campaign based on a tremendous focus, differentiating concept. The Web unlike television offers companies both large and small the opportunity to create significant marketing campaigns that excite, entertain and enlighten an audience looking for more. And that is what Cache Closed attempts to do. See for yourself in www.cacheclosed.com.
Source: http://www.articlesbase.com/multimedia-articles/viral-marketing-lets-see-how-it-works-464582.html

Friday, August 29, 2008

How Blockbuster DVD Rental is Changing

Normal 0 false false false MicrosoftInternetExplorer4 / * Definitions style * / table.MsoNormalTable (MSO style name: "Table Normal"; RSM-tstyle-rowband-size: 0; RSM-tstyle-colband-size: 0; RSM - style - noshow: yes; MSO style of parents: ""; RSM-padding-alt: 0in 5.4pt 0in 5.4pt; RSM-for-margin: 0in; RSM-for-margin-bottom: .0001 pt; RSM-pagination: widow orphan; font-size: 10.0pt; font-family: "Times New Roman"; RSM-ansi-language: # 0400; RSM-Far East-language: # 0400; RSM-bidi-language : # 0400;) Blockbuster had small beginnings. The first Blockbuster store was opened in 1985 by the founder Dave Cook. We grew the business by creating niche markets such as the large number of copies of one movie, highly visible stores and greater selection of movie titles. This helped them reach the 27% market share in the United States and more than 6500 stores. Being the big man on the block has recently set up some tough competition. The start-up known as Netflix has become the DVD rental scene in the past five years. His model was based exclusively online DVD rental. You go to your website and choose among its thousands of titles and email to you. Then see the selection and send back to the prepaid envelope that is provided. They offered no end of which means that rates could continue to movies, as long as you want. This gave them a competitive advantage and took immediate negative effects for success. Since the revenue generated constantly late, Blockbuster had a serious problem to contend with. The reaction from Blockbuster to Netflix was to form their own online DVD rental program called Blockbuster Total Access. It is similar to Netflix and led the company to sue Blockbuster in a patent infringement. Blockbuster Total Access allows tenants DVD to choose from several different plans. They include DVD sent to you by mail with the payment of shipping envelope to send back. The various plans to allow you to have a different number of DVD? S at a given time and another option, in stores. In stores exchanges could be competitive advantage needs Blockbuster rental DVDs. When compared to its rival Netflix, have no infrastructure. There are over 6500 Blockbuster store in the U.S.. What we do in-store exchanges for the customer is two-fold. The first is the fact that customer will receive the films sometimes do not like and with Blockbuster DVD rental now have the option of exchanging films quickly to their local store. The second is the fact movies in the mail only in working days. Come the weekend if they have not received their new titles that could be without a new film to watch in his spare time. In the shops again exchanges are the solution. Blockbuster still behind the curve in online DVD rental, but with competition from Netflix that have attempted to adjust its business model. Only time will tell that at the top.
Source: http://www.articlesbase.com/multimedia-articles/how-blockbuster-dvd-rental-is-changing-540224.html

Wednesday, August 27, 2008

A Few Tips to Reduce Powerpoint File Size

Greta Williams has a great PowerPoint slideshow that weighs about 26MB and is looking for ways to compress the file and share PowerPoint as an email attachment.Before finding ways to solve this problem, it is essential to know what the file size of PowerPoint grow so big, and then take steps to compress. Through analysis, we find that one obvious reason is that there are many high-resolution images and photographs in the presentation.Regarding this problem, the following paragraphs will list some tips to help reduce the size of PowerPoint presentations.1 . Use graphics compressed file formats to reduce the size of PowerPointThere may be many images in graphic formats as bitmap (. Bmp) in his PowerPoint presentation. The suggestion is to open the bitmap image with a program that converts images and save the image on one of the following graphic file formats: jpg, gif, tiff, wmf. Once your image has been saved under a different format, we can reintegrate into their slide. If you do this for all your pictures, your presentation will be much smaller and will be implemented smoothly and fast.2.Save its submission a second time to downsize PowerPointOpen his presentation, go to File (2003) and the Office Button (2007)>> Save As? and give it another name. Then click? Save?. By doing so you will have a second presentation that often is smaller than the original copy. This is because PowerPoint is usually large amount of redundant data stores, such as previous projects and uses images earlier. Once you save it as another file, redundant information, it would be unnecessary purged.3.Choose E-mail (96 dpi) output to reduce the size of PowerPointPicture Tools>> Format>> compresses images>> Options> > objects output>> E-mail (96 dpi) (For PowerPoint 2003 and XP, right click on the image>> Image Format>> Compress>> Web / Screen) This would change all images used in his presentation for optimal size.4.Insert a hyperlink instead of inserting a view to reducing the size of PowerPointWhen insert an image, you have the option to insert either as an object embedded or as a linked file. By inserting linked file as a means that does not become a part of the final presentation file. But you must always ensure that the file is linked to you and your computer running the presentation. Otherwise, the hyperlink won? T working.Insert>> Image>> From File>> Select the image you want to insert>> Click on the small arrow, in addition to Insert>> Link to FileThe previous councils are just steps Basic to reduce the size of a PowerPoint. In tip4, hyperlinks wouldn? T work if the computer where the presentation will be played is not connected to the Internet, hence, a large amount of inconvenience that may face with.In so quickly and efficiently compress its presentation to a minimum, making PowerPoint presentation with video as a tool third Acoolsoft PPT2Video converter will be a good choice. And it is especially suitable for presentations that contain large numbers of images. In doing so, the file size could be reduced to a maximum of 90%. Besides the advantage of reducing the file size, the conversion of his PowerPoint presentation to video also has many other benefits: 1.Enable you to view your PowerPoint presentations without MS PowerPoint. Windows Media Player would OK.2.Podcast PowerPoint slide show to iTunes or their own blog to sharing.3.Show their PowerPoint presentations on YouTube, Google Video, etc.4.Review PowerPoint presentations on your iPod / iPhone / Pocket PC.5. Create mp4 video and view the PowerPoint presentation TV.About Acoolsoft PPT2Video Converter: It is an all-in-one video converter for PowerPoint. With just 3 clicks, you can convert PowerPoint presentations to video formats like MPEG, AVI, MP4, WMV, MOV, 3GP with high quality.Screenshots: Recommended video settings: Resolution: 640 * 480Frame Price: 20fpsAfter have used the methods above, His PowerPoint presentation must now be lighter and more manageable. ? S now its time to share it with others and enjoy the fun that brings to PowerPoint.
Source: http://www.articlesbase.com/multimedia-articles/a-few-tips-to-reduce-powerpoint-file-size-538094.html

Tuesday, August 26, 2008

Wealthy Affiliate Sensation! Learn to Run Your Own Internet Business!

If you want to start your own business on the Internet and make thousands online you need to look at the University of affiliates rich ... His sensational, with its rich University affiliate membership include large essential marketing tools such as keyword searches, siterubix website builder, web hosting free, competitive tool spy, exclusive access to a forum very resourceful and much more! Rich University affiliate is by far the best opportunity to learn proper and professional affiliate marketing techniques from the comfort of your own home! With the accession of rich members to gain exclusive access to the best online marketing tools and materials for 50% of the research work and has already been done for you! You will receive the following resources: * Instant Access to 24 hour University affiliated rich online * Staff One to One Marketing Coaching, Just Ask! (Priceless!) * Free use of Rubix drag and drop the Web site Builder, Web Building ago as easy as 1 .. 2 ... 3 (valued at over $ 150 purchase) * FREE Web Hosting (usually anywhere from $ 15-20 a month!) * FREE exclusive access to wealthy members of the Forum! (Priceless!) * FREE Keyword Search and Development Tools ($ 59 per month) * FREE to use large pre conversion Turnkey Feeder Sites! (70-100 dollars every one!) * Free competition Spy Tool ($ 27 per month) * FREE article Spinner ($ 97 per month!) FREE * Optimized keyword lists ($ 147 per month!) * Product Free Tool Research ($ 39 per month) sign for the accession of affiliates rich here ...
Source: http://www.articlesbase.com/multimedia-articles/wealthy-affiliate-sensation-learn-to-run-your-own-internet-business-535996.html

Monday, August 18, 2008

General Information About Master Services Online

If you are interested in having your audio mastered and released on CD or vinyl for example, there are some sites online that you must leave before! Did you know that there are companies online that his real master audio for you over the Internet? This is quite surprising, but we should not be too surprised considering the technology is in constant motion at the speed of light when it comes to production of new products and services for purposes of entertainment and business purposes. The mastering audio companies are involved in things like music artists and singers, soundtracks for movies and video games. "Mastering, an audio post-production, is the process of development and transfer of recorded audio from a source that contains the final mixture to a data storage device. The captain, is the source of all copies that will occur. "Recently I had the pleasure of some media and audio tracks before being dominated and after being dominated. I must say, there is a big difference not only with the tone of the voices and instruments, but also clearer and less crackly. Here is a sample list of measures being taken to his master audio (usually): Transfer of audio tracks recorded in digital audio workstation.Sequence to separate tracks or songs that will appear in the final product as for example an audio CDProcess audio in order to maximize qualityTransfer audio to the end, the captain formatWhen mastering process that occurs use things such as equality, compression and noise reduction so that the final product has a very quality which would be higher if not dominating. Here are some examples of some processes that more use: Edit flawsAdd ambianceAdjust volumesDynamic expansion and dynamic compression side note, if you're going to get someone like a company or firm to his master audio for you, make sure you have a real Engineer mastering that handles the process. Not just anyone is capable if there is a great teacher, Bob Katz as a published author and mastering engineer said "the domain is an art form and should be relegated to a mastering engineer." You might also want to make sure that have a studio mastering audio or at least the domain of audio equipment and not a recording studio normal. Apparently, there is a big difference between the two when it comes to equipment and such. For more information, visit your favorite search engine!
Source: http://www.articlesbase.com/multimedia-articles/general-information-about-master-services-online-521397.html

Free To View Internet TV Stations And Advertising

When it comes to business models and find ways to make money to finance his television station over the Internet, I strongly suggest you look for payment of 2 point of view and subscription revenue models.The because the revenues Advertising is so difficult to get or to obtain in sufficient quantities to finance the production of new video programs and video streaming video or download costs.The result is that Internet TV IPTV or as some call it is becoming the province of the main channels, primarily use that income derived from any advertising or subscriptions or in the case of the BBC in the UK, license fees collected in agreement with the Government, to finance its Internet presence.Why is so difficult to obtain advertising revenue? Well, it is difficult not only for TV stations over the Internet, but also for many small satellite TV channels. The reason is the way that advertising on television is measured, and the structure of advertising industry.In the UK advertising on television is measured by Barb, which uses a sample of 5000 households and measures for the account of viewing habits of its occupants, and that the weights viewing figures give up the estimated national audience. For a small channel which costs 40000 a year to be included in the tab panel.In U.S. advertising on television is measured by AC Nielsen, using a sample of 5000 households that have been wired with "people meters" that track was and what program you're watching. Once again the audience figures are weighted based on the sample to give an estimate of national audience.So, the information is fed again overnight tells Pepsi and Procter and Gamble which is estimated to say, 5 million people saw CSI, and these people were mostly mid-market men aged 35 - 45. So if you are not included in barb in the UK or by Nielsen in the U.S., as far as advertisers, advertising agencies, specializing in media and buyers are concerned, no! Now, if you're not in the business which may be a surprise for you to discover that most of the company with advertising budgets not "buy" their direct mail, is typical of his advertising agency or a specialist in media communication to the buyer in them.Getting work for advertising agencies is pretty bad, but when you have to try to launch a specialist in media buying agency that is hard! The point is that the purchase of media agencies have to buy the best publicity campaigns for their clients that they can, and Barb and using Nielsen ratings as "currency" to do so. And then there are audited by auditors specialized media that the media evaluate its purchase. Hence, must have rock - solid numbers to prove who made the right decision.The another thing to remember is that these people are used to buy ads on programs with audiences of millions, or even a large independent Internet TV Station have trouble get anywhere near where that.So turn, assuming that go as far with its data stream (which may be, you can be polite, "massage" and are not independently verified , And an audience of, say, 10000 spectators a day, you are more likely to happen 5 minutes and then shown the door! Also need to consider the true nature of online advertising. Most online advertising se basa en pay per click rate for advertising Google AdSense, or banners (with a single click tracking) high traffic on the websites of high traffic is equal to 1000000 people a day! and the advantage is that you know directly the number of clicks you get, and what your conversion rate is to achieve a sale, and its cost per sale. Now I, this is not really advertising, as its most direct marketing, and certainly not long ago to build a mark as a traditional television, newspapers, posters and radio advertising, but is that media buyers reference.Is framework of a solution and there can circumvent these issues. Well, yes, but these are not solutions fast and we must work on them.
Source: http://www.articlesbase.com/multimedia-articles/free-to-view-internet-tv-stations-and-advertising-521816.html

Thursday, August 14, 2008

Internet TV Stations And Advertising Revenue

There were some very strong structural reasons why advertising is difficult to obtain Internet television channels, and that allowing the free-to-watch this space to be inhabited by the major channels and broadcasters, which could subsidize their Internet TV operations with revenue from the traditional broadcast channel.Is there is a solution to these issues? Well, if there is a moment, then one can certainly be built. First, if the player software could pull in TV ads from an external source and its smooth integration into the current schedule, and that the external source could be an advertising agency or an agency of purchase, so the counting the number of times an ad is played could be independently verified, then it would be a good start.Secondly, Internet TV station owners could rethink and reposition themselves away from TV advertising model. What I mean by this is that just because you want TV spots, does not mean you buy into the whole model of advertising on television and how television advertising is bought and sold in other words, the announcement is not all the model.There is another model that I see as more appropriate advertising, press advertising model. Suppose for a moment that you are a manufacturer of the unit sealed windows, and you just make a technical break through that means you can produce windows that are lighter, stronger, better conserve heat, better reflect sunlight , And more resistant to breakage. Its market is architects, structural engineers and specifiers, and construction firms themselves more or less in that order. What you need to do is create an advertising campaign that generates consciousness initially, and continues with technical data, and receives some buildings constructed or renovated with its windows.That Press Publicity campaign will be based around advertising " and trade "press that each group of key architects, structural engineers and specifiers, construction companies and builders, etc.) read because it is the most profitable route that audience.So, as an advertiser, which is" buying "a discrete group targeted solely on the basis of their profession and their role in the process of buying their total product. And that's also what they're selling as a station owner. And that should be the tone of the advertising agency or media buyer (or both), who wishes advertising based on video (and she is happy to be responsible, and can provide direct clicks to advertisers website) that is relevant to the audience that you have in your Internet TV station.You have an audience that is valuable to advertisers concrete. And, preferably, its monthly audience is larger than that of traders or publishing trade press. It is clear that the stricter and more uniform your audience, and stricter and better targeted their agendas, and most important of his proposal is thus the most likely to get what they advertising.And needed for this design in its television station over the Internet from the outset if they are to have any chance of obtaining significant levels of advertising revenue. Essentially, you're competing with the trade press, and can use its advertising rate card for structuring their own. Therefore, the media buyers and planners advertising agency that you should talk to are those dealing Press and / or the buying and planning media campaigns, instead of TV. The third issue I discussed in the preceding article is the typical size of hearing a television station over the Internet, compared with a public program in a typical mainstream television broadcasting station-there 's no comparison, their tens of thousands Perhaps hundreds of thousands of spectators per month Contrary to several million for programs from 1 to 1 day! However, it must be clear that the comparison of its audience of tens of thousands of architects (for example) one months against readers, for example, construction of news, will be much better, may even have better figures. There is another possibility that I have, which is a family of Internet TV stations, all generally aimed at group 1, in the same way as the traditional press publishing companies have the families of the magazines. Take, for example, an Internet television station aimed at veterinarians, who could be allies with the TV stations via the Internet for owners of cats, dogs owners, horse owners, etc. etc.So Internet TV, while you can be your means of communication, its business model, I believe, should be closer to the publication of press. Now when you go to Joost, Blinx, Babelgum Internet and similar video content aggregators, and its content is buried along with thousands of hours of all other types of video content for God only knows that his is not surprising that these companies are struggling with advertising revenue, and that is unlikely to achieve much.
Source: http://www.articlesbase.com/multimedia-articles/internet-tv-stations-and-advertising-revenue-521159.html

Wednesday, August 13, 2008

Stable Electromagnetic Flow Meter Market Demand and Increasing Number of Local Producing and Exploiting Manufacturers of Electromagnetic Flow Meter

The Magmeter is widely used because of the following characteristics: mature technology, without moving parts, no obstacle in fluid flow step, and low maintenance cost. In large diameter Magmeter is mainly used in water supply and sewerage works. Media diameter Magmeter is usually used in the liquid difficult to measure as solid-liquid two-phase flow, and places high requirements such as pulp as liquor and black liquor industry's role, paste mineral industry of nonferrous metallurgy, coal pulp preparation of charcoal, corrosive liquids in the chemical industry, BF tuyere cooling water to monitor and supervise the steel industry, measurement and flow control pipelines Long-distance coaly hydraulic management. Small and micro diameter Magmeter is mainly used in those places with strict hygiene rules as the industry of medicine, food and beverage industry, and biological engineering. The paper industry, steel industry and non-ferrous metal smelting industry, which also industries in high demand Magmeter, are affected by recession, hence, have a negative influence on enhancing the Magmeter . As the main implementing industries Magmeter, municipal water treatment industry and industry are the key to development of domestic industries? Eleventh five years? Plan. Therefore, no matter central or local governments invest in these industries. New projects and rebuilding projects require a large amount of electromagnetic flow meters. In general, the development of the magmeter market is stable. The number of manufacturers Magmeter is growing due to the increasing number of local production and exploitation of manufacturer. For example: Kent Shanghai, Hefei Jingda, Yihuan Tianjin, Dalian Bosiman, Chengde Bent Wand, Dayang electromagnetic Guocheng Chengde, Tangshan Fengrui, Gallop Beijing, Beijing Jinziguang Instrument, Kaifeng Qinliu, etc. The market share of local manufacturers is less than 10 million RMB Yuan. Due to the fierce price competition increasing domestic raw materials and commodity prices, the price of Magmeter low, which influences the local manufacturers? Yield enormously. http://www.qualitymp3player.com/
Source: http://www.articlesbase.com/multimedia-articles/stable-electromagnetic-flow-meter-market-demand-and-increasing-number-of-local-producing-and-exploiting-manufacturers-of-electromagnetic-flow-meter-520293.html

Sunday, August 10, 2008

Using Sms to Build Your Customer List

If you're looking for an effective way to build your customer list, SMS is the way to go. With the right message can easily get your potential customer? S email addresses and can be easily adapted his campaign according to their current needs and its targeted market. The inferred authorization and spam SMS Although the law is covered by? The Spam Act? Still can send SMS messages to a list of cold make sure you have an inferred permission. inferred approval only means that their mobile numbers are available to the public? whether they provided their mobile number to a number of websites on the Internet, yellow pages, newspaper or any other public lists. This gives the inferred permission to send the marketing message.Free Report? Free GiftSince who is sending his message to a list of cold, it is best that you offer something of value in exchange for information. There is an exchange of value going on here? S dollars, but it is changing its name and details. This will help promote the relationship and you want to get that permission so that when you write to them can help build the rapport.Your Target MarketYou need to understand the medium you're using so that its message is effective. By submitting your SMS message that you need to know that there are at least 3 different groups so that you target. Generation Y, Generation X and baby boomers. And the SMS generation loves and they love to use this technology and will be receptive to any type of SMS they receive, even marketing messages. Generation X and the Baby Boomer, however, is different, which only tolerate this technology. It is used only for SMS contact with their children, or some of them can read SMS, but don? knows how to send SMS. With this in mind, you can adapt its message to its targeted group.Your MessageSMS message is limited to 160 characters for that you need to develop their message with that limitations. You need to be concise and clear in its purpose and goals so you can have a successful SMS marketing campaign. Also, remember your group addressed to write his message, noting that generations And SMS can easily e-mail to you, while the X and baby boomers prefer to call their email addresses. A sample SMS message can be like this for Generation Y:? Hello, meet and report? 5 ways to make money using SMS (valued at $ 97). SMS your email address this issue, the offer expires within 48 hours.? A sample SMS message can be like this for Generation Y and baby boomers? Hello, meet and report? 5 ways to make money using SMS (valued at $ 97). Call your email address this issue, the offer expires within 48 hours.?
Source: http://www.articlesbase.com/multimedia-articles/using-sms-to-build-your-customer-list-515093.html

Thursday, August 7, 2008

Digital Photo Frames: an Innovative Corporate Gift and Sale Concept

While passing through the digital age everything around us is increasingly digitized fast. Corporate sales include substantial component of digital media and other appliances. Company gifts are increasingly popular these days in digital media and themes are being considered as gifts of choice. Many of the corporate gifts seem quite often. It is simply because the digital products available in markets catering to similar needs of almost every type of corporate clientele. People usually love unique ideas and unique pieces as gifts. One element that can be treated as a single corporate gift will certainly be a new feather to the cap companies. A digital photo frame is one of those companies unique gift idea that will remain in the hearts of people for a long time. Marcos digital photographs are utilities multiple gifts that are based on latest technological concepts. Almost everyone today has a digital camera. Loads of images of people kept in storage in their cameras, memory cards, sticks and other storage media. Collection of videos and DVDs are also growing exponentially side among the general population and more specifically among youth. Digital photo frames combine multiple features including an image viewer, a photo album that can be considered as and when desired, and a digital media player. Corporate sales are fortified with this innovative idea. Digital photo frames as corporate gifts undoubtedly mediocrity marginalized in business. The first class of designs frames digital photography and digital photo images that are offered by UDiggit specifically to the needs of companies as corporate gifts. Corporate companies can upload digital photo frames with video presentations about their products and services. There may also be a product or image slide show with an attractive music to attract potential customers. The use of digital photo frames, in turn, will make printed material such as brochures, pamphlets, advertisements and completely out of date. Modern time? S clients are expected for this type of information source as well. UDiggit also offers digital photo frames suitable for corporate gifts in particular. Some of the unique features of digital photography UDiggit frameworks include only those boxes mark, mark wake-up screens, custom check the box, pre-loaded memory cards with photos, videos and music. These digital photo frames can be ordered online and delivery is guaranteed in time to the customer throughout the world. ? We currently have a wide customer base of great renown, including Renault, Corel, Corus to name but a few, "says the company. UDiggit aims to establish the framework and digital photo frames for digital photos as a new age rules for corporate gifts. We also specialize in a new direction with the aim of offering companies an opportunity that is so unique, memorable and effective in strengthening its strategy to promote products. Marcos digital photography will revolutionize the business world at any time. As technology advances, business strategies also revolve around the promotion of specific ideas. There can be nothing better than a digital photo frame as a single corporate gift. The increase in sales of companies in general also largely based on digital display and exchange of media that are very suitable for any potential customer. The framework of digital photo technology undoubtedly caters to individuals, groups and, of course, companies with its multi-utility function. UDiggit has offerings such an abundance.
Source: http://www.articlesbase.com/multimedia-articles/digital-photo-frames-an-innovative-corporate-gift-and-sale-concept-512881.html

Monday, August 4, 2008

How to Publish Flash Videos in Your Personal Home Page

Do you like taking home videos yourself? Have you ever thought of publishing your videos in your personal home page to personalize your space, or share them with your friends in your blog and internet space? Do you have problems of uploading the video in a specific format?

This tutorial is to show you the way to make your videos acceptable to your home page, and gives you a path to make your page unique.

What format should we have?

For playing on websites, you have many choices, such as FLV, SWF, and HTML, or WMV, AVI (as YouTube accepts).

WMV and AVI files are much larger in size, so here we are using FLV, SWF, and HTML.


How to generate these files?

 


There are many converters which can convert home videos into those formats. Here we introduce you Flash Video MX Pro.

 

It can generate Flash movie (SWF) as the FLV player embedded in an HTML page for easier sharing and promotion.

 

How to convert and edit your video?

 

Install and launch Flash Video MX Pro.

 

Step1 Open Files

 

In this interface, you can follow the instruction as follows:

 

 

 

1. Import video. This program supports videos in any possible format, such as DVD, MPEG, AVI, MPG, WMV, RM, RMVB, MOV, ASF, MP4, 3GP, etc.

 


Click on  to input videos.

 


2. Edit. You can either fill in the exact time in the time box and click, or drag the control bar to set the start time and end time. And things are similar with cropping the border of the video.

 


3. Effect. You can set brightness, contrast, and volume of the video. Deinterlace to avoid the artifact, degradation of DVD video. And flip, if the video is upside down. To quit all your settings here, you can click "reset.

 


4. Watermark. If you want to add image or text as watermark to your video, you can set in this section. Press, and select the right material. Then you can drag the bar to set the start time and end time for showing the watermark.

 


 

5. Snapshot. In this section, you can capture a picture as the first frame of the output SWF file.

 

6. In CuePoint section, you can add subtitle to the video.

 

Click "Next to the next section.

 

Step 2 Export

 

In this section, you can edit the output folder, output format, and video & audio settings.

 


If you would like to combine this video with one or two others, you can add them by "Video prelude and "Video curtain. You can also change the proportion of the video, but you?d better keep the original size for a better quality.

 

Step 3 Player settings.

 

 

 

Here you can add many personalized effects to your flash. Such as control bar, preloader and some special effects.


Press "Next to continue.


Step 4 Review the parameters.

 

This is the second part from the last. You can review some relative parameters here. If you find something wrong, you can press "Back, to reset.

 

 

Step 5 Convert

 

After the settings above, you can start to convert. The output folder will pop up as soon as the conversion is finished.


How to embed SWF file into an HTML page?

 

You can code the page like the following:

-->

 

Well, have you noticed the mflvplayer.swf in blue?

 

The width="400" height="300" in black indicates the width and the height of your video.

 

The playerOpts=targetClip*demo.flv*s in bold indicates the name of the FLV file to be played while demo.flv is your video. You might be curious about targetClip, the asterisk separator and the "s" in the end.


In fact, playerOpts is not that simple. PlayerOpts consists of several segments, each of which is separated by "||", and each segment contains a property of the control bar. One segment is divided into 3 parts by the asterisk (*). The first part is the property name, the second part is the property value and the third part is the data type of the property. For instance, targetClip*demo.flv*s is a segment, targetClip is the property name, demo.flv is the property value and the "s" is the character string type of this property. This segment is to specify the path from which the control bar can play the video. There are also other properties. You can set multiple properties at a time, using "||" to separate different segments, code like the following:


playerOpts=targetClip*demo.flv*s||panelColor*255,0,0*c

 

In this way, when you are setting the targetClip property, you are also setting the panel color property. The panel color is the control bar color, the data type is color "c", and 255,0,0 is the RGB color. Please notice that the property name and data type are case sensitive.

 

 

 


Source: http://www.articlesbase.com/multimedia-articles/how-to-publish-flash-videos-in-your-personal-home-page-508016.html

How to Create a Flash Movie for Deliverying to Web Enjoying With Your Family and Friends

Each one of these programs has a different focus. Some are designed to make character animation easy, some are specialized in text special effects, while some are for you to create 3D objects in the Flash format, and so on.

The tutorial below is on how Flash Video MX Pro is working on Flash creating!

Well, it has a focus too. You don?t have to design a Flash from the very beginning, but with the ready video materials on your computer, if they are in the formats among: AVI, WMV, QT, MOV, DVD, MPEG, MP4, 3GP, 3G2, etc.

The program download URL: http://reg.moyea.com/download/?s=2314a28a55cb55df5a0fe96c4f44a9f1&n=video-to-flash.com

OK, let?s get down to creating Flash with it.


Step1 Open the program and import your video in, and do the video editing by Edit, Effect, Watermark, Snapshot, and CuePoint or just keep the default. Click "Next" to continue.


Step 2 Set the output folder in "Export to?"

In "Export", check the boxes "Generate Flash (SWF)", and either

a. Embed the video in SWF and play in timeline".

b. Embed the video in SWF and play in timeline (no player script).

Set the other items or just keep the default. Click "Next" to continue.


Step 3 Select a Flash Player skin in "Classic, Opaque, Translucent, and Transparent".


Step 4 Custom a Player style by "Profile"; or just keep the default.


Step 5 Choose a video effect in "Special effects" or just keep the default.


Step 6 Select a preloader skin in "Preloader" or just keep the default. Click "Next" to continue.

 

Step 7 Click "Start" to start the conversion. A moment later, you can find your Flash is present to you.

 


Source: http://www.articlesbase.com/multimedia-articles/how-to-create-a-flash-movie-for-deliverying-to-web-enjoying-with-your-family-and-friends-508059.html

Sunday, August 3, 2008

Can I Upload a Video With My Flash Player Onto My Blog?

This program is to convert the video to Flash. Then you don? T, we have to edit video in Macromedia Flash 8 and the change in Flash, which can help prevent the vast amount of work! In addition, there are many options Flash Player skins, and a player can also custom your profile for the controls to appear on the bar process. If you have not installed Flash MX Pro video on your computer, then please go to www. video-flash.com to download. So, how to convert my video for Flash with a desired Flash Player? Please see these steps: Steps: 1. Open Video Flash MX Pro, and import video into the program. In Editing ", can cut a video clip, a video crop area.Under Effect", you can adjust video effects, such as contrast, brightness, etc.Under Watermark, "You can add a text and image water to its video.Under Snapshot ", can capture an image at random from video.Click Next to continue. 2. In Export ", check Generate Flash", and click Next to continue. 3. Under the skin of the player, "choose your Flash Player skin categories: classic, opaque, transparent, and transparent. 4. In "Profile", select a profile player in the droplist, or a custom profile and save it for later use, click Save. 5. under "special effects", choosing between dazzling video effects to enrich their video presentation. 6. In "Preloaded" choose between the brilliant preloaders for the video load. Click Next to continue. 7. Click Start "to start converting Flash Then upload the file to the server, and you can see the video playing with your Flash Player on your blog.
Source: http://www.articlesbase.com/multimedia-articles/can-i-upload-a-video-with-my-flash-player-onto-my-blog-504620.html