Digital Signage: Five Things you Need to Know, Five May not

Whenever I write these columns, I shared a difficult situation with those who create digital content signs: How can I communicate my message to a mixed audience, some of whom have detailed knowledge about my topic and others who have at best a passing familiarity I 'll do my best in this column to provide certain information that the old hands for beginners can carry that I hope to do here a few moments of your time although spent.If you are brand new to digital display, are struggling to understand where it fits into the landscape of communications, here are five basic principles that will help you to put into context of digital display? If you are thinking about using it to accommodate visitors in your company? S lobby or influence buyers to make a purchase. ? Dynamic messaging: Signage transforms dull, static signs in a dynamic mixture of video, graphics, text and animation that can communicate and influence viewers in a manner closer to the television as a placard printed.? Easily changed: unlike signs that must be reprinted to update messaging, digital signage text and graphics can be changed in the space of a few moments to reflect messaging true that? Needed at any given time.? Scheduled to maximize the impact: Because it? S easy to update digital signs, they can read the e-mail address required for a public that changes throughout the day. For example, a digital signal outside a restaurant at the hotel can push it to visit early risers for breakfast in the morning, lunch at the rate of transition of the afternoon, displaying a table elegantly decorated with dinner specials in the late afternoon, and promote music featuring acts that will appear in the living room after dinner.? Comfort and credibility: The very fact that the digital signal is based on LCD and plasma panels, and even for the CRT display? Like that of? In the halls of most American households, and that he can submit messaging just as attractive as anything on TV, gives some credibility to the media? S easy to take for granted, but difficult for other new media to reach.? Lecture linear and interactive: Signage can be used for the reading of a set of linear pieces of content? That, with a beginning, middle and end, as well as in the booth of digital kiosks that give users access to the spur interactive content to meet their needs. The same digital signal can do double duty in a hybrid application to attract an audience with linear content and the specific contents in interactive mode at the touch of a screen.For the old hands, five facts about digital signage worth discuss:? Fine Art: With so much attention focused on the commercial aspect of digital signalling, it would be easy to forget that large plasma screens flat screen is being used as a digital canvas for a series 30 portraits of high definition video in New York? S Phillips de Pury and Paula Cooper Gallery and the Ace Gallery in Los Angeles. The exhibition, VOOM PORTRAITS by ROBERT WILSON, underscores how technology at the heart of digital signals is becoming increasingly common.? Changing media markets: On their own, digital networks are becoming an important advertising medium. Well positioned to complement the skyrocketing market for online advertising, which is expected to grow by 35 percent this year, digital networks are increasingly their own as a viable advertising medium.? Proximity: As hybrids interactive digital signs increasingly replace digital kiosks, the need to recognize the presence of spectators increases. Not only does this knowledge can automatically launch a presentation, it can control the audio volume from preventing signs of closer competition with each other and create a mess audio. Proximity sensors which easily interface with interactive digital signs can take control and create on the order of what would otherwise be chaos.? Projector alternative: New technologies that allow projected images are clearly visible on the screens mounted in full daylight are emerging. Coupled with the new technology which corrects distortions geometric images projected projectors oddly placed, the new screen technology opens up new possibilities for headlamps to be used in applications of digital display.? Flatter all the time: For the first time, flat panel displays have exceeded CRT-based televisions in sales to consumers. Not only what it means economies of scale continue to provide digital display shows cheaper, it is also digital signal will continue to blend easily in the media landscape.There you have it, five things you need to know about the digital signage and five things you might not know. If you are a newcomer or old, I hope that it is time well spent. If you have a digital connection that you would like me to research and write about, please provide feedback.
business opportunity