Internet Video - The New Face of Advertising

With broadband Internet access is somewhat ubiquitous these days, the way we use the internet is changing. Since its inception, people have used the Internet to search for information. Today, with technologies such as blogs and video sharing begins to mature, more and more people are more receptive to turn to the Internet for entertainment, not just information. With this change, and the promotion of the sophistication of the ad-serving technology, online video advertising has undergone tremendous growth over the past three years. In 2004, advertising online video has been a market of $ 121 million. It is anticipated that by the end of this year that the market for online video ads will have grown to $ 647 million per year. Companies like Google display their confidence in the market with its recent purchase of YouTube. The 1.7 billion dollars to treat certain was a bad idea, but Google is a company that has always looked to the future, and they are banking on the idea that a portion of the 74 billion dollars the advertising market TV will soon migrate to the online ads. The three hundred percent growth of advertising online video show that Google has the right idea. Google already owns a large portion of the text of online advertising, it only makes sense for them to flourish in the video as the market for this type of advertising is growing. Since the beginning of the industrial age companies have looked for ways to advertise their products. The television advertising, although expensive, gave them the ability to target specific markets and age groups. Video online advertising can be even more targeted ads, and a savings over traditional style ads. In the past, advertising via video meant enormous costs. Starting with an advertising agency that has developed a concept. Then, a production company made the announcement, and finally to get your ad on television during prime time cost of a few million dollars might have been required. Advertising with video online is cheaper and can be the target of what you want demographic. A simple flash animation displayed on the facade of the last rupture of the article on the world's largest news sites may generate more interest than the more expensive television ad ever could. Of course, the ads professionally produced can still be found online, and even the ads that were originally made for television, but the online video gives more flexibility to both the budget and audience. It is in our interest that in the video online is changing the way people communicate, the way we look for information and how we entertain. It has made enormous progress in reading online is changing the way companies and advertising. Personally, I find a small advertisement displayed at the start of a news story, or shown between rounds of word womp gaming sites like pogo, lesss intrusive and less annoying than traditional television ads. Since its humble beginnings on the Internet has changed our world. Video online is that the next step, and where companies saw an opportunity to touch people have always tended to follow.
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