How to Convert Television Shows to DVD

One morning I woke up to know that the VHS containing my first presentation was not? T working well and fare! What went wrong nobody knows perhaps the VHS was too old and worn out. As it is sad that it has grown even more frustrating to know that with a bit of knowledge I could have saved it.Had I knew that time about the possibility of copying the CD recorded? S on DVD, I would have put in the necessary effort Long back. What happened with me will not be with you today because you are already aware of the opportunity - all you need to know are the details about it - not problem.In recent years , all the films you like best can not be found on VHS, if your life depended on it. Do you have a DVD player, but you have recently lost a tape when he got stuck in the machine and came to understand. You know that you are on borrowed time.In to scan your television programs, you must first connect your cable to your computer. To do this, you might need to install a TV tuner card first, in the event that your system does not already possess. It's pretty easy to do? You can order a device online, and then just plug it, you can watch TV on your computer, and also save on your emissions computer.To make a DVD you must first be sure whether the program you fancy is protected by copyright or not. Having a tuner may not be of any use in the case of copyright protection. You can be prosecuted if captured or found encroaching on the rights restricted. If the television shows you want to record are without copyright protection, it will be easy and delicious question of copying the file directly to a DVD.However, before starting to burn disks, you must ensure that you do not violate copyright or intellectual property rights by doing so. Many performances are protected by copyright, and no matter if you use certain software pirates, you could still be prosecuted for the offence. You should always check to see if the show you are about to burn to DVD allows you to it.Once you begin to record your favorite TV shows on DVD, life would be so much better! A DVD can normally contain about three hours of television, recordings of the highest quality. So, you can actually save several episodes on a DVD.Nevertheless, once you learn what the process and the programs are free for you to copy to another media device, you will have the privilege to watch a copy of Discs that you can take with you on vacation. Pop your child in the favourite spectator automobiles DVD player, or Walkman plugged into the outlet, and you will have periods of driving without Junior asking: "Are we there yet?" DVDs are also easy to store and manage. They take up very little space, and require little or no special arrangement. The DVD format is not in danger of becoming obsolete quickly. For example, you can store all your shows? Seasons complete, even? As long as you are sure that you do not violate any copyright. Happy viewing!
Source: http://www.articlesbase.com/multimedia-articles/how-to-convert-television-shows-to-dvd-332511.html
career education

Manner to Copy From Encrypted DVD Movies

DVDs are now among the largest size of storage devices in the category of optical storage media, which are very cheap and available in every corner shop worth its name. The invention of DVD players and writers has really increased the demand for DVDs, and yet the question in all users of the mind is how to copy a DVD under copyright. Although the material on the DVD is protected copyrights, is pleased to copy the files goes beyond simply copy it is the thrill of the challenge of a difficult thing, which is the driving force for most of these efforts.Copyrighting DVD is made Largely these days to block any form of misconduct occurs. The information contained in this would be quite important and must be secured and for the copyrighting is done. The term copyrighting means, the information present in the DVD may not be copied from another CD or DVD.The files can be easily copied in the form of copy-protected DVDs specialized software. This software is called? DVD Ripper? Software. As its name suggests, it literally? Clapotis? Files on DVD and obtain protection through best options. Several of these programs is available on the net for free or otherwise.If it is possible, you can do it too, as most people who know the basics of computers. We need appropriate software? S by copyright for copying DVDs. Searching in the search engines is a good option, because a lot of free and paid software is available on the Six internet.Nero was the first program that I met after searching on the internet. It was pretty easy to set up and it was very useful and easy to handle when it comes to normal data. On the other hand, while doing the same with DVD copyright, it shows a message that the DVD is copyrighted and can not be copied. It made me start a new search on the Internet for an alternative for the next copying.The software that has been, I found Any DVD claiming the same copyright of the DVD copy. I thought it would also produce the same message as the previous one. But here I was very fortunate that I go to work with this software. The program was very simple, easily downloaded, and comfortable for work and the steps have been demonstrated in detail.My message is simple-where there is a will, there is a way. If you want to learn how to copy copyrighted DVDs, fetch, or bookmark this forum for the latest updates every week. A small business is just what you need to know how to copy a DVD under copyright.
Source: http://www.articlesbase.com/multimedia-articles/manner-to-copy-from-encrypted-dvd-movies-326600.html
credit union

Digital Signage: Three Handy Rules to Succeed

It seems every day brings a new ad digital signage in the arena? The release of a whiz-bang technology, a new service provider entering the market, some huge sale or the formation of a new business strategy alliance.While news of this kind is interesting and Relevant, it can be a little overwhelming. In fact, it may lead to some paralysis in the implementation of a plan for digital signal. The fear of premature obsolescence, or missing out on the next major development to come, can retard progress and directing energy and attention away from the true mission, in particular, to communicate effectively with customers, employees or constituents to advance marketing or target information company. But rather than sit on the sidelines waiting for some never to be reached the zenith of technological development to be carried out before deciding whether to proceed, right? T it better to find a framework within which a digital display deployment can be performed Who lets you react and, if necessary, to assimilate the changes that will inevitably come? Here are three rules at your fingertips to help you succeed in your digital signage deployment regardless of the changes occurring along: One: Don? T just choose a digital display vendor, a partner in Select digital display. This is the crux of the problem. Technology continues to evolve at an ever-increasing pace. What should remain constant is an unwavering commitment on the part of your digital display provider to adapt existing solutions to meet your needs as they change. If that means writing new software, so be it. If it requires the development of new drivers, new interfaces or take any other steps necessary to integrate? Must-have? Third components in the network digital signal, a digital signal partner must be willing and able to do that.Two: Invest in your site's content. It's funny how the past? Earth-shattering? Digital signage developments are small blips on the continuum of progress. What can inject some reality in the latest whiz-bang ad is the sense of security that your digital messaging is the target and carrying out your desired goals. What does it matter if there? Digital signage its new technology that will polish the shoes of people who approach a sign if no one is never long enough to achieve it because the content is so irrelevant? Three: Investing in the training of your people. Whether in the house content creators, sales people securing advertising contracts or IT or AV managers responsible for monitoring the performance of the digital network, your people are your major strengths. The better trained they are, the more productive your network display digital be.There? S nothing wrong with wanting more or the latest technology to be part of your network of digital display. But you have to ask yourself just how important it is to accomplish your real objective. If there? S is no other way to achieve your goal without adding that the technology, by all means do so. However, nine times out of 10, if you take a moment to consider all options, you will find that you can count on creativity? Where? S in the field of content creation, management of IT or sales You desire.By achieve the goal of developing a partnership with a supplier of digital signal by investing in training your staff and to devote the the resources needed to produce content, you? Ll position of your digital deployment to best achieve the goals that you have provided to us for your entire network. You? Ll also withdrew this aspect of the paralysis that can develop when the fear that the network of digital display you contemplate become obsolete.
Source: http://www.articlesbase.com/multimedia-articles/digital-signage-three-handy-rules-to-succeed-324361.html
yahoo music

Top Uses for Multimedia

We all know that the media is a powerful means to entertain, inform and market to the population. Let? Prime separate uses of multimedia from its delivery mechanisms.Major delivery mechanisms multimedia presentation of your DVD and CD-ROM, kiosks, computers, Internet, games and displays.The top uses for multimedia presentations are , sales and marketing, education and training, and entertainment.Here? S how they met: education and training - An excellent learning tool, the use of multimedia interactive learning allows the user pace. Learning Objectives can be identified and respected before allowing the user to proceed to the next lesson. Training sessions can be transportable on DVD or CD-ROM to allow for maximum flexibility.Sales and Marketing - The use of multimedia kiosks in trade fairs are designed to entertain and educate. They can also be programmed with the functions of database to collect information from participants for future marketing efforts. Companies design flexible and interactive multimedia presentations to describe their products and services to the sales force as well.Presentations - Presentations can be designed so that the facilitator can go from one subject to another, based on client or the public? S interests or your comments. Sometimes, a bit of multimedia eye candy can do much to keep your audience alert and amused, especially when the content of your presentation is technical.Displays and counters - Multimedia can also be used in shops to entertain, educate, participate to customers and the market. If your customers are standing in line waiting to check-out, at a trade show or walking or driving in the street, multimedia can be used to engage, motivate and inspire your potential customer to To Buy decision.Websites - Want to add pizzazz to your site? Multimedia is the way forward. With different levels of interactivity, you can exercise your audience and increase l '? Poisseuse? From your site to include interactive tests and quizzes, sequence learning and the participation of mini-movies.Entertainment - Multimedia has been used to give life to virtual reality and game development of all sorts for years. Animation, music, sound, graphics and multimedia programming many are used to give life to these two huge industries.There are many variations on the themes we? Ve just described, but these should give you a brief overview of the major uses for multimedia. Copyright () 2008 Irwin MyersFor more related articles go to http://www.video1pro.com/articles.html
Source: http://www.articlesbase.com/multimedia-articles/top-uses-for-multimedia-321730.html

The Appropriate Use of Multimedia on your Website

It? Cvs obvious that multimedia on your website, at least initially draw the viewer? Attention. But the question is how much razzle dazzle is appropriate? Well, it depends on the industry you are in.If you are a lawyer, you probably don? T need a lot more than a short, well-designed video describing your value to people who use your services. Again, if you are a hairdresser, you probably want to put some sizzle in your use of multimedia so that the viewers know that you are a cool and fun to go to and you? Ll get a cut or a contemporary style. Let? S lie deeper. First, I? Defining multimedia. Its very name tells you that it is made up of several types of media combined in a single presentation. It may incorporate music and sound, photos, graphics, text, video, audio and other visual and elements.Specifically, here are a few points to consider when deciding to put multimedia on your site: 1. It is better to have fewer bells and whistles than to crush people with a visual or audio assault that leads to recoil. You want to keep things interesting and exciting, and encourage the visitor to your website to want to know more about you.2. See what others in your industry are doing. In addition to give you ideas that you can incorporate into your needs, you? Ll get an idea of industry standards. This will help you decide? Suitable in terms of content, duration, intensity and style.3. Unless you are a multimedia producer trained, the use of an expert. The money you save by doing it yourself will be a pittance compared to the money you? Ll win with first-rate multimedia production and add it to your website by a professional.4. Be brief. Just like you? Instead of obtaining the benefits of this article in 5 seconds instead of 5 minutes, visitors to your site to get your message as soon as possible. So, you hit them to play with the (s) immediately and succinctly.5. A splash page is a multimedia presentation that usually plays automatically when someone arrives at your site. After the splash page is done, the visitor is usually brought to the home page. The good thing about a splash page is that it tells the visitor immediately something you want to know. This may lead them excited and motivated to learn more about your company or service. The potentially bad thing about a splash page is that unless you give people the chance to stop him from playing automatically, it will play each time a person visits your site. This can be very vicious, no matter how cool your splash page can be.6. If you decide to go with a splash page, make sure it? S no more than 5-8 seconds long.7. Giving people the opportunity to cancel your splash page, then they don? T lose 5-8 seconds waiting their lives for something they have already seen out.8 to play. Until we? Re talking splash pages, another potential negative is that the splash page can be a search engine? Slayer? Who can hurt your site ranking. But you can try a hybrid approach, where you can have a lot of animation, but there? S integrated into the page and doesn? T precede the field are many other things to consider in designing multimedia to your website, but it should be a good start.Copyright () 2008 Irwin MyersFor more related articles go to http://www.video1pro.com/ articles.html
Source: http://www.articlesbase.com/multimedia-articles/the-appropriate-use-of-multimedia-on-your-website-321724.html
los angeles ca real estate

View your Favorite DVD Videos Anywhere With your Ipod and Zune

If you want to copy a DVD to your iPod, you will need special software, which will perform the conversion for you. Most of these programs make the conversion in two stages? Beginning they download the DVD on your computer and then upload it to your iPod via iTunes. Alternatively, you can buy a DVD to iPod conversion utility and therefore make your life a little easier. When looking for a single stage converter, the most important things to keep in mind are the conversion speed and quality of the video and audio. If you are a novice, you may also want to get a converter, which is easier to use, so in this case, the single stage converter is perhaps not the best choice because it is more complicated than the two steps are converters.There So many software available that allow you to copy DVD to Zune. In fact it is a fairly simple process. Follow the step-by-step instructions and you are all set. But since there are so many programs, how do you know which is best for use.Probably the first thing you should do is make a list of your requirements. After that, use Google to find a couple of high-quality programmes, which can copy a DVD entire Zune. If you are lucky, you will quickly find sites for comparing different programs converter. Such comparisons are very useful because they compare several programs feature by feature, and you can quickly see which program is best for you.If you are new to computers, the one-step DVD converters to the iPod is not the best thing to start. These converters in a single step usually have a large number of files and folders, which is quite confusing, even for more experienced users. This is a good reason to start with a converter easier, so that you can convert your DVD movies without worry. Also, iTunes must be already on your computer, because that way you are going to transfer the DVD to iPod with less effort. After downloading the DVD, add them to your library and choose the items you want transfer.Some DVD to iPod conversion programs include additional features such as the ability to drag and drop to select subtitles or runways Audio. Other programs are simplified the whole process to convert DVD to iPod requires a few mouse clicks. You can copy your favorite DVD to iPod and watch it wherever and whenever you want. And all this can be done even by a novice! To copy DVDs to your ipod come with different cultures in video mode and the different methods ipod sizes are also supported. The programs are also supported by customer support, and if you have an iPod, you can easily try this method.
Source: http://www.articlesbase.com/multimedia-articles/view-your-favorite-dvd-videos-anywhere-with-your-ipod-and-zune-322687.html
boys food

A Website Without Video is Like…

Jell-O No Whip CreamDo you like Jell-O? It's okay I guess, I mean, it's not a hot fudge sundae that? But if you add a little cream to whip, and then my friend, you have something of value calling dessert. My question is to you, your site that have something more, that dollop of whip cream on top that says, "oh mama allow me to him", or does it simply must be squirming in your plate with the sound of the voice of Peggy Lee ears buzzing, "is that all there is?" If your website disappointments, you need something that provides the "eureka" factor and can be provided with a creative, informative Web-video. The Chicago Bulls Michael JordanHow Without the mighty have fallen, at least in terms of brand personality. I mean, it's not like the Chicago Bulls stink? It's just that without MJ they are not the old Chicago Bulls. When Michael has played us all followed, it was magical, it was not only a great basketball player, he has a great personality and he gave to the team this character, no Michael, no personality. Does your website as the new Chicago Bulls, a group of talented players with skills but no singular personality? The time injection of humanity, adding a Web video featuring a host signature character that can generate some excitement and to prepare your company unique personality. Television without SoundYou're watch your favourite television show, say CSI, the one not Vegas Miami, and the telephone rings. It's your mother. You turn the TV sound down so that you can hear, but you can still watch the show. Like your mom but Grissom has just discovered a new killer miniature bull by the horns and you need to know what's happening, but your mother has on the way your father needs a new dentures or something? Frustrating. No sound, no information.Does your website has the same effect as watching television without sound. It is there, people visit, but they will not leave your message. Time to add a little life to your presentation in the form of a Web video that tells a story aloud. Without words MeaningHave you ever read the website copy someone several times and still not understand what the hell they are trying to tell you, or perhaps you understand every word but still can not understand what they sell? The words have meaning, they are meant to convey a message not to hide. A video lousy script is no better than lousy copy. Your Web audience has no patience for mumbo-jumbo that masquerades information, or to the text and dialogue that says nothing in as many words as possible in an effort to attract search engines. The words have any meaning, they say it with style and deliver them with conviction. The Rumba Without RhythmHave you ever sat at a wedding and watched people dance? There are people who know how to move, how to respond to their partners and to communicate with the slightest gestures and movements. And then there are others who look like they have something icky stuck to the bottom of their shoes and trying desperately to remove it. If you want to communicate to your audience, you must use all available techniques. Communication is more than just a copy, voice, gesture, movement and meaningful dialogue. Romance without KissesAh? The first kiss, something special that can seal a sour relationship or forever. Your page is like that first embrace. Is yours as exciting as it could be, or is it like the guy who spends the entire first time to talk about his double entry book-keeping skills? A well-designed, in the company of marketing message is presented as a seduction; if you do not generate any excitement do not expect to generate any sales either. Boring balderdash mission statement and keyword palaver in charge are not the same as attractive video. A story engaging business, said, it is a moist and juicy right planted on the lips of your audience. A Joke Without A Punch LineEverybody loves a funny story. A good joke is nothing more than a short story with a set-up, climbing, and a twist, but the real key to a good story lies in the narration. Even with comedians second material can get their audience howling if they know how to deliver their material. It's nice to repeat the mantra, websites are on the content, but if the content is not delivered with a certain style and panache, do not expect everyone very carefully. A Song Without A HookHit songs are highly structured stories with which to operate as chapters or acts, and a chorus that provides the hook that sticks in the head of your audience. Add a few toe-tapping beat and instrumental flourishes, and you have something that people will listen to over and over again. Is it your presentation site? Are people willing to come back to your site just to watch your presentation, or let visitors to your website with a 'been there, done that' feeling? Without information KnowledgeJust because you are in business does not mean that you have to be boring. And just because you dump a lot of facts and figures and points of fleas on your webpage does not mean that you made a convincing argument for anyone to buy your stuff. Public Web require more. If you do not give it to them, you can be sure someone else will, like maybe your competitors. Without interactivity PurposeCan us all stop and take a breath and think about the whole thing interactivity. Let's all interactive, why? I mean what is interactivity anyway? Is it develop extremely expensive game that people can play on your site to avoid working, or is it to get them to click on the "Tell Me More"? I vote for interactivity, which led to the opening of a dialogue with a potential client, the one who receives visitors to pick up the phone and call you to discuss their needs, and not one that generates a "Game Over" ; message. Of course, this assumes that you are willing to really talk to customers. Frequency Without ResonanceI happened as vinegar on my chips, ok c'est bizarre, I admit, but the Dutch like mayonnaise on their even weirder. Once I had a chef in a restaurant Tucson out of the kitchen and face when I asked the server vinegar (it's a Canadian thing). The chief approached the table and asked who ordered the vinegar? I raised my hand to regret. "You must be from Canada," he said, "I am in Victoria, where are you from?" Good advertising is all about delivering a message that resonates with your audience. It does not matter how many times you run an ad that if advertising does not make an impression on your audience. You can not be afraid to be creative or even a little bizarre. LaughterDr without humor. Max Sutherland in his electronic newsletter report, "False Alarm Theory: How Humorous Ads Work" describes how laughter is a mechanism related residual that developed in the present day as a monkey 'all clear signal once was a danger past. The 'all clear' message is transmitted from monkeys to another, until the whole troupe is screeching to the ecstasy of survival. A guy slips on a banana and broke his neck - it is not funny. A guy slips on a banana, jumps and look around to see if anyone saw - it's fun. Humour is based on the creation of a sense of uncertainty or the tension that is finally relieved with a humorous punch line or comforting resolutions. The safe or fun resolution creates a chain reaction in the audience signals, "Hay guys, everything is good, everything is back to normal." Without tension there can be using ' emergency, no chance for entertainment resolution that creates a cascading viral reaction from your audience. So, do not expect your website to be sent to friends and colleagues, unless you provide a presentation that will signal to the world that all is well.
Source: http://www.articlesbase.com/multimedia-articles/a-website-without-video-is-like-221878.html
movie

Video Marketing- Stop Wasting Time and Money with Adwords

Marketing on the Internet from all corners of the globe are discovering a new method of promotion. Finally, there is an alternative to expensive pay-per-click campaigns. It's called marketing video. This is new. It's on fire! This is a readily available method to generate an inexhaustible source of powerful potential. Let's take a closer look: 1 When you are in business, branding means almost everything. Movie marketing is an excellent way to brand yourself and your company. When people see you and hear you, they know you. They get the experience with you your emotions. That video priceless.2 marketing creates a bridge between potential customers and yourself. It builds confidence. Unlike pay-per-click advertising, it allows them to know that they are dealing with real human beings enough for the care arise in the domestic market person.3 yourself or your business through video on networks social as MySpace and Facebook YouTube has the potential for mass appeal. Together, these three entities only get 50000000 hits per day! Internet marketers who wish to engage in a publicity campaign video need to pay attention to the following details: 1 Remember that you are a marketing firm. Hold up your posture right. Speak clearly and read from a prepared script do not just wings. Using the language and terminology professional. Show that you are confident. It was only for about 3 minutes, you can do it.2 advantage of the fact that you are involved in marketing. Be enthusiastic! Nobody will even 3 minutes of their time to watch a video produced by boring a stick in the mud.3 Create a sense of urgency to explore your product or products. You want every spectator to finish your site.4 Put some thought you scream in the production of the video itself. A backdrop is always nice. Choosing a camcorder for a decent quality video. Also, make sure that your production environment is quiet and uninterrupted during filming.5 Diversify your efforts. Do not extinguish simply a video and leave at that. Create several videos and release them on various social networks entities. Maximize your exposure. That promotion is! So that's an accelerated course marketing video! Start exploring. Undertake research. Start experimenting with video. Like anything else, will help improve your skills repetition. Project yourself to the world through video marketing and grow rich!
Source: http://www.articlesbase.com/multimedia-articles/video-marketing-stop-wasting-time-and-money-with-adwords-319939.html
game computer game

Preeminent Value of DVD Backup Programs

There are a number of websites offering software DVD copy you, telling you some of the speed of the software allows you to copy and to tell you some extra features they offer. But how do you know who is the best and what you need to make a good DVD copy? To begin, you need a system that has a DVD burner, which is incorporated or external one.To ensure that you are able to make a quick copy, you will need a DVD copy writer who offers writing speed quickly. The latest offer also double layer writing which means that you can write on both sides of the DVD and also play both sides. Most writers today support 48x speed DVD writing DVDs.The next step is to get a good software DVD copy. To help you do this, you can find? Best DVD ripping software? In your favorite search engine. Here, you have a long list of software that claims to be better than the others. Now you must decide on your preconditions as additional features offered at the price asked. There are some sites that offer DVD ripping software free as well. Read comments of consumers to use free software. Then you can try free software to see if it carries out the tasks for you that you want it to.There are expensive programs, as well as some who are quite cheap. Some of them give you a facility to copy a DVD onto a CD so that you don? T need a DVD burner while copying. You can download the videos onto a DVD with the help of this program. It may even save DVD video game. With all these features in him, it cane be a little expensive, but worthwhile if you need these features. While there are programs that will cost a little less, but make a backup copy of your DVDs with a single click of your mouse.1. Latest DVD offers a good quality of the DVD copy. 2. The software should offer to copy the original DVD with all the features on it too. 3. Some programs offer more options and flexibility in making DVD copy as a backup. 4. Some software will VCD and CD with a copy of DVD ripping the DVD. This is mainly useful for people who do not have a DVD burner and do not want to buy one.DVD writing software should be advanced technology. Today? S DVD is encrypted with codes to prevent piracy, but writers are advanced DVD with an edge and can rip code and decode any DVD. Some DVD software is simple and easy to use by novices makers DVD copy. According to the features of DVD, the price ranges from free to quite expensive. The DVD recorder must be compatible (friendly) with other applications and software on your computer, otherwise it will cause problems, and one or more applications may not work properly.DVD copying software must copy all the characteristics of original DVD or if you want to D'them to be excluded, you can also select. He must have the quality to overcome any fault found in the DVD copying. It is also very important for DVD ripping software to be sympathetic with other software in the computer to work with them comfortably.If you are a person who likes to burn a DVD or a person who loveth not compromise on quality, then you will agree with me when I say that to spend a bit if you can get a DVD copy of the original exactly, so you can do both.
Source: http://www.articlesbase.com/multimedia-articles/preeminent-value-of-dvd-backup-programs-319728.html
direct mail advertising

A Web-branding Blueprint for the Experience Economy

Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences.

We are all aware of how modern economies have grown from agricultural, to industrial, and on to the information-based, but where do we stand now? Is the information economy dead and if so what's replaced it?

We need look no further than Maslow's Hierarchy of Needs to see parallels between personal and economic growth in a sophisticated modern economy. The agrarian economy satisfied the first level of Maslow's hierarchy by fulfilling basic physical needs like food, while the industrial age provided the goods necessary to satisfy a variety of concerns ranging from safety to social acceptance and status; the information economy provided answers to our cognitive needs, the desire for knowledge, but things have changed. The Web has disrupted business as usual: the effects on the music, film, television, newspaper, book publishing, and software industries, just to mention a few, has been not just dramatic, but traumatic. The adage, 'adapt or die,' has never been truer for business. So where are we now on the personal and economic pyramid?

Be All You Can Be

At the top of this pyramid is 'self-actualization' the desire to make the most of our existence and as the US Army's slogan states to 'Be All You Can Be.' This is the central defining issue of the new economic reality, the Experience Economy.

Authors B. Joseph Pine and James H. Gilmore state the issue of what business needs to focus on in this new economic era: "While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. All other economic offerings have no lasting consequence beyond their consumption." - 'The Experience Economy: Work is Theatre & Every Business a Stage.'

Experiences are memorable and transformations effectual, this should be your new marketing mantra, your marching orders to fulfill what the market demands: to be all you can be.

Experiences Are Memorable, Transformations Effectual

What then does this mean: experiences are memorable and transformations effectual. In order to effect change: to turn website audiences into customers, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. The businesses that will succeed in this new experience economy are the businesses that will provide an experience and not just goods and services.

We are surrounded by examples of the experience economy both online and off. The growth of coffee giant, Starbucks, was not a result of great coffee but of the experience it provided to patrons, while online, iTunes satisfied the ignored needs of music buyers and Amazon did the same for book lovers. The Macintosh is finally gaining market share because the experience consumers have had with iPods has been so satisfying that they are now ready to bring that same satisfying experience to their desktops. The key to business survival is not a new feature or even a lower price, but rather an experience that satisfies the soul.

Experiences Satisfy The Soul

Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world.

The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold'em poker, you can play the math or you can play the man, and it's the latter that generally walks away the winner.

The Six-Step Web-Branding Blueprint

The Goal: Transformation Through Self-Actualization

The end result of our efforts is to transform website visitors into customers but in order to do that we must take a step back. The experience economy demands a new way of thinking about your audience and exactly what it is you're selling. Every marketing decision you make from now on should relate back to one simple priority: what element of self-actualization do you deliver? Find that element and build your marketing campaign around it. Forget price, quality and service; they are all discounted in the minds of a highly cynical marketplace bugged more than enlightened by heavy-handed old-school marketing presentations and methodologies.

Step one: understand your marketing goal is to transform your audience from unsatisfied cynical viewers into satisfied contented clients.

The Prerequisite: Expectation

Successful marketing is about creating a set of realistic, believable expectations that can be fulfilled by the offering. Almost daily we are bombarded by over-hyped, silly direct marketing Web-advertising that is structured to take advantage of consumers' weaknesses, their desire to improve, to be the best they can be, and to gain some measure of satisfaction and relevance in their lives. Creating false expectations may lead to a onetime sale but not a long-term client.

Step two: create appropriate, believable expectations that you can actually fulfill.

The Product: Audience

One way of wrapping your head around this new approach is to think of your audience as if they were your product; you are transforming them from unsatisfied browsers to satisfied evangelists - that's your job. You just don't want to make a sale you want to make coverts, an army of satisfied consumers telling everyone they know how great you are. Getting people onto your emailing list is not good enough; turn them into believers and proselytizers.

Step three: the product of your marketing is your audience, turn your website audience into true believers spreading the gospel of your ability to satisfy.

The Methodology: Experience

Experiences are passed-on and reinforced by the strength of the story you tell. The Springwise newsletter has a perfect example of the strength of having a unique and interesting story. Emil and Magnus Gerbola of Denmark import Italian wine and sell it to wine bars, restaurants, corporate clients and consumers. But the experience of buying a bottle of Gerbola Vin is different from your usual trip to the liquor store. These two brothers, the sons of an itinerant Italian circus clown have set up shop in an underground candle-lit bunker built in 1942. What could be better than sitting with your friends enjoying a bottle of imported wine and entertaining them with the story of the circus clown's wine merchant sons operating out of a World War II bunker.

Step four: enhance your offering with a differentiating story forming the basis of the unique satisfying experience you offer.

The Stage: The Web

Believe it or not there are still businesses that can't quite grasp the necessity of using the Web as their marketing centerpiece. And then there are those that just don't recognize that the Web is a multimedia platform, and not just a reservoir of digital brochures and catalogs.

The Web has multiplied the Paradox of Choice, the principle that the more choices you have, the harder it is to make a decision. As a consequence, websites must deliver well-crafted differentiating marketing messages using experience-generating multimedia Web-techniques.

Step five: the Web is no longer just a dumping ground of random information; it is a highly sophisticated stage for creating experiences through the delivery of entertaining, informative, compelling, and memorable stories.

The Vehicle: Video

There is just no better way to cut through the remoteness and isolation of the Web than video. And when we talk of video we are not talking about slide shows of still photos and bulleted points. Just because it moves doesn't mean it's effective. The way to tell your story and deliver your message is with a real person that can express emotion, emphasis, charm, personality and impact.

Step six: Deliver your marketing message, your unique differentiating story, your identity and brand through the clever and sophisticated employment of memorable Web-video.

A Final Thought

If you run a business you're busy and that leads to a satisficing tendency to over-simplify, to reduce things down to an elevator pitch, to create meaningless mission statements and lists of bulleted points delivered by a boring PowerPoint slide show; unfortunately clients are complicated and business is complex, but Pine and Gilmore say it clearly in the title of their book, 'The Experience Economy: Work is Theatre & Every Business a Stage' or if you prefer just remember what old Will Shakespeare had to say, "All the world's a stage, And all the men and women merely players." If you want to be a 'player,' you have to learn how to effectively communicate with your audience through the power and impact of experience marketing.

Source: http://www.articlesbase.com/multimedia-articles/a-webbranding-blueprint-for-the-experience-economy-321695.html
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Stop Scavenging For Your Customers And Attract Them to You

Its said that 97% of all Internet business endeavors fail miserably within the first year of operation. The reason for this massive failure rate is nothing more than a lack of education. People do not spend the time necessary researching effective marketing techniques. They go into their business without understanding how to run it - and they fail. That's the bottom line.

Internet businesses are real businesses in every way. Millions of people join MLM programs every year. They're motivated. They are sure that they will be the next Internet millionaire. And then they fail. They don't understand why. They tried and they tried to attract visitors to their sites and convert them. After spending thousands of dollars in hundreds of hours of effort, they give up defeated like a whipped dog.

If you want to experience success on the Internet, you have to stop trying so hard to attract other people. Make yourself attractive instead. Give them what they want. Then they will flock to you. Learn the techniques of Attraction Marketing:

1) Attraction Marketing techniques make the customer come to you. That way they feel no pressure to buy, join, sign up or take any other action at all.

2) Internet surfers are looking for valid and relevant information. They want to learn things. The foundation of Attraction Marketing is to supply them with that information.

o Establish yourself as an expert

o Provide fresh, accurate and relevant information

o Don't make them feel pressured

3) Employ strategies utilizing web 2.0 technologies.

o You have to do your research. There are as many ineffective marketing techniques as there are effective ones. Weed them out.

o Blogging, article submission, Squidoo lenses, social networking and forum posting are great topics to start your research on.

4) Implement a system so that your prospects can get to know and trust you.

5) Make yourself and readily available so that they can easily contact you when they are ready.

6) Don't expect overnight results. Developing passive income is a procedure that you must commit to for the long run.

7) Advertise, Advertise, and Advertise! Get your name everywhere on the Internet that you possibly can. Use offline marketing techniques as well. Live your business. Be your business.

Remember always that the foundation of Attraction Marketing is the provision of valuable information for people to learn from. This establishes you as a trusted expert in their minds. Plant the seeds of trust and then fertilize them so that they can grow into strong entities. Attract your prospects to you. Don't chase them. This way, when you are contacted, it is from pre-sold prospects that are ready to join your already trusted program. Prosper!

Source: http://www.articlesbase.com/multimedia-articles/stop-scavenging-for-your-customers-and-attract-them-to-you-319973.html
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